ABS-CBN Corp. will soon air some of its news updates and short entertainment clips on video screens inside trains at the Metro Rail Transit Line 3 (MRT-3), Light Rail Transit Line 1 (LRT-1) and Line 2 (LRT-2).
The Lopez-led media giant signed an agreement yesterday with international marketing firm PHAR Partnership, Inc. to provide its video content to be streamed on Tube.
Tube is the in-train television network of PHAR, which are small screens mounted on the walls inside MRT and LRT trains.
“The partnership is consistent with the company’s continuing efforts to venture into groundbreaking new channels for convenient media consumption of Filipinos across the country,” ABS-CBN said in a statement yesterday.
It noted there are now more than 1,000 Tube screens distributed across the three train lines, which will display news, weather reminders, traffic updates and entertainment clips of ABS-CBN to about 1.3 million commuters daily.
In the first half of the year, ABS-CBN posted an attributable net income of P1.55 billion, up 83% on the back of strong returns from advertising sales. — Denise A. Valdez
