TECH company Xiaomi Corp. is looking to significantly grow its market share in the Philippines this year, with the launch of its latest mid-range smartphone Redmi Note 7.
Xiaomi Philippines Country Manager Peaker Gao said Redmi Note 7 offers a “flagship-level” experience with its large full-screen display and powerful 48-megapixel (MP) rear camera.
“I believe Redmi Note 7 has no competition. This model will be the mid-range king,” he told BusinessWorld after the smartphone’s launch at SM Megamall on Wednesday.
The price of Redmi Note 7 starts at P7,990 for the 3GB RAM and 32GB storage version up to P11,490 for the 4GB+128GB version.
The smartphone is powered by Qualcomm Snapdragon 660 chipset with 2.2GHz maximum clock speed. It has a 6.3-inch “dot drop” display protected with the Corning Gorilla Glass 5, and a reflective glass back design.
Redmi Note 7 has a 48MP+5MP rear dual camera that allows users to take clear and detailed shots. It has the latest 1/2 inch Samsung GM1 sensor with ISOCELL Plus technology and 48 million physical pixels.
Mr. Gao noted the sensor uses the 4-in-1 Super pixel technology, allowing the rear camera to capture ultra-detailed shots even during low-light conditions.
For users who love taking selfies, Redmi Note 7 also has a 13MP front camera with AI beautify and AI portrait mode.
Mr. Gao pointed out the new smartphone’s specs are better than mid-range phones of rivals such as Huawei Y9 Pro 2019 and Samsung M20.
“Redmi Note 7, if we compare to the competitors, our specs are much higher but price is much lower. It’s possible because this is the Xiaomi culture, we always do it this way. We want every customer to buy our new technology. That’s why our slogan is ‘Bring innovation to everyone,’” he said.
Mr. Gao said the company has grown “very fast” in the country, since it opened its first Mi Store last year. He noted sales of Xiaomi phones and other products have also increased through online platforms like Lazada Philippines.
Redmi Note 7 comes in Space Black, Neptune Blue, and Nebula Red, and will go on sale on March 27 exclusively at Lazada Philippines and Mi Stores.
As an added bonus, Mr. Gao said Xiaomi will also provide an 18-month warranty for the Redmi Note 7 in the Philippines. — Cathy Rose A. Garcia