TO MAKE artist performances accessible to everyone at anytime, Filipino music cable channel Myx has launched a new YouTube channel called All Music Myx.

“Through the years, people who have been watching Myx want to see specific performances again and again. They always request if they can watch it online. So, we always tell them the schedule of what time it airs on Myx, but because of our busy lives, they miss the television airing,” Myx Channel Head Andre Allan Alvarez said of audience behavior and demands, during the YouTube channel’s press launch on July 11 at the ELJ Communications Center in Quezon City.

All Music Myx is dedicated to musical performances by Filipino and international acts. New episodes of MYX Live! will drop every Thursday at 7 p.m. on All Music MYX before the show’s television premiere on Sundays at 8 p.m.

Viewers are also able to suggest an artist they hope to see through the comments section of uploaded videos or the discussion tab.

“We’re making it more interactive [by] having people tell us who they want to guest at ano yung mga kantang gusto nilang ma-perform (and what song they want performed) on the Myx Live stage,” Mr. Alvarez said.

The initial lineup of featured artists include rock band Franco, the rapper Shanti Dope, IV Of Spades, and Kyline Alcantara.

Aside from premiering new performances, the channel also includes throwback videos from the music channel’s extensive archive.

“We’re going to really put our ears on the ground and listen to what people are looking for and that’s what we’re going to give them,” Mr. Alvarez said.

Myx Philippines is shown on ABS-CBN TVplus (channel 12), SKYcable (channel 23), and SKYdirect (channel 37). — Michelle Anne P. Soliman

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