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ABS-CBN, GMA both claim ratings lead in June

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ABS-CBN Corp. and GMA Network, Inc. both claimed to dominate nationwide ratings during the month of June, citing data from two different TV ratings data providers.

In a statement on Tuesday, ABS-CBN said data from audience measurement provider Kantar Media showed it captured 45% of the average audience share nationwide, while rival GMA had a 32% share.

“ABS-CBN also remained undisputed in Metro Manila, where it scored an average audience share of 43% against GMA’s 29% and beat other networks in Total Luzon, where it got 41% against GMA’s 36%, in Total Visayas where it garnered 54% against GMA’s 24%, and in Total Mindanao where it hit 53% against GMA’s 26%,” the Lopez-led media company said.

Kantar Media uses a nationwide panel size of 2,610 urban and rural homes, which it says represent 100% of the total Philippine TV viewing population.

On the other hand, GMA said it recorded a total day people audience share average of 41.6% in the National Urban Television Audience Measurement (NUTAM) in June, citing data from Nielsen TV Audience Measurement. It said ABS-CBN’s audience share stood at 38.3%.

“In Urban Luzon, GMA registered an average total day people audience share of 46.4%; way ahead of ABS-CBN’s 32.6%. Similarly in Mega Manila (with official data from June 1 to 23), GMA again dominated competition with an average total day people audience share of 48.1% versus rival network’s 29.5%,” the company said.

GMA said Nielsen surveys “approximately 900 more homes” in Total Urban and Rural Philippines compared to Kantar.

ABS-CBN said its most popular show remained FPJ’s Ang Probinsyano with an average national TV rating of 42.6%.

GMA said its highest-rating show was Kapuso Mo, Jessica Soho (KMJS), but did not specify its rating.

The Lopez-led network said its digital terrestrial television (DTT) business continues to gain ground, as it sold 5 million digital boxes nationwide as of May.

ABS-CBN saw an increase in its attributable net income by 7% during the first quarter at P452.53 million despite a decline in advertising revenues due to lower gross expenses.

On the other hand, GMA reported a 49% fall in its net income at P426.3 million due to lower revenues from advertising. — D.A.Valdez





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