Bench barbers creativity
Ads & Ends
Nanette Franco-Diyco
THE TWO digital films produced by TBWASantiago Mangada Puno that were launched last week are powerfully inspiring. These campaigns were perceived...
The hard work of saving Philippine Cinema’s gems
By Zsarlene B. Chua
Many people may not know that the Philippines has always had an illustrious cinematic heritage -- the art form came to...
Digital advertising becomes a human-free zone
By Leonid Bershidsky
WHITEOPS, a US cybersecurity company, says it has uncovered the biggest online advertising scam ever, operated from Russia and making between $2.6...
Hugo Fragrances names Zac Efron as new brand ambassador
HUGO Fragrances’ newest ambassador is actor/producer Zac Efron, which it describes in a statement as “The ultimate embodiment of millennial masculinity.”
The statement describes him...
Two precious promo ads that should not be missed
Ads & Ends
Nanette Franco-Diyco
AMID THE PROLIFERATION of all sorts of commercials during Christmas, there were two beautiful digital ads that touched many a heart...
Planning for the sales call
Getting The Edge In Professional Selling
Terence A. Hockenhull
I AM A great advocate of sales call planning. As they say, “Prior preparation prevents poor performance!” Yet few...
Delimondo’s Disruption
By Nickky Faustine P. de Guzman
Once upon a time (2006), in the not-so- faraway land of Makati’s weekend markets, there was an unfamiliar canned...
Matteo for Saucony Kineta Relay
JUGGLING NUMEROUS activities as an actor, singer, host, and athlete is no easy task for Matteo Guidicelli. But he said that with the right...
ABS-CBN Christmas ads: Values and exaltation
Ads & Ends
Nanette Franco-Diyco
A FEW CHRISTMAS ADS this year in the country have selected to lean strongly on values. Topping these is the...
After the sale
Getting the edge in professional selling
Terence A. Hockenhull
THINGS OFTEN go wrong on major projects. The best will in the world is not going to...
Abangan ang susunod na kabanata
By Nickky Faustine P. de Guzman
Like a suspense movie with a good cliffhanger, the story (and controversy) of this year’s Metro Manila Film Festival...
AirAsia thanks its customers
BECAUSE CHRISTMAS is the season of gratitude, Philippines AirAsia has launched its #ThankYou Christmas campaign “filling the air with the spirit of gratitude and...