Emasculating the lens
Text and photos by Muloy Luib
I knew I needed to learn from seasoned female photographers when I decided to focus on beauty and fashion-inspired...
Snap a photo of a receipt, get a rebate
IT’S A NOVEL IDEA, taking a photo of one’s grocery receipt and uploading it to an app which will then give the user rebates...
YouTube’s Top 10 Ads in the second half of 2016
VIDEO-SHARING platform YouTube Philippines recently released its list of Top 10 ads for the second half of 2016 — a list that included sentimental...
Globe creates love that moves
Ads & Ends
Nanette Franco-Diyco
OVER THE WEEKEND in Pattaya, Thailand, Globe won a precious silver award in the 19th Adfest, a prestigious advertising awards-giving body...
Art in the time of selfies
By Camille Anne M. Arcilla
This year’s edition of Art Fair Philippines drew about 40,000 visitors to the Makati car park it was held in,...
Google tools up to fix ads in wrong places
LONDON — Google, which has seen a slew of companies withdraw ads after they appeared alongside extremist content, said Tuesday it was introducing new...
Might of the determined
By Michael Angelo S. Murillo
ATHLETIC APPAREL brand Under Armour stages the Philippine leg of its regional fitness challenge, “Test of Will,” this weekend, the...
Kylie Padilla joins Watsons endorsers
ASIAN HEALTH and beauty retailer Watsons has announced the inclusion of actress Kylie Padilla into the ranks of Watsons-label brands many endorsers: actor Edu...
Birch Tree challenges as ‘everybody’s milk’
Ads & Ends
Nanette Franco-Diyco
BIRCH TREE Fortified was recently launched in the huge milk category, where consumers are always on the lookout for more affordable...
Targeting the right customers
Getting the edge in professional selling
Terence A. Hockenhull
Nowadays, few companies engage in cold calling. In most cases, this strategy fails to provide the necessary...
K-12: Transition and Transformation
By Nickky Faustine P. de Guzman
Progressive education reform is good, but it does not follow that the transition will be smooth. While adding two...
The Avon Lady’s Makeover
JACI TISCHLER applies her Mary Kay lipstick in her Mary Kay T-shirt behind the wheel of her pink Mary Kay Chevy Cruze.
She’s come a...