Finding peace over a cup of coffee
By Joseph L. Garcia
COFFEE fuels the modern world. It’s the stuff that gets industrialists out of bed, it gets writers to write; it’s what settles...
Taking on the challenge
By Michael Angelo S. Murillo
THREE thousand miles in nine days, that is what a group of groundbreaking cyclists representing the Philippines hopes to accomplish...
NBS promises libraries for videos
WITH the variety of challenges going viral on social media, National Book Store (NBS) decided to ride the trend for a cause. In time...
Ivanka fights to protect her first name
IVANKA TRUMP is one of the most famous women on the planet. She’s certainly the most famous Ivanka. Standing by her father’s side as...
Realism with Biogesic
Ads & Ends
Nanette Franco-Diyco
I WILL never forget one of the many advertising and public relations basics which the late communications guru and ad...
Taking care of the Nazareno
By Camille Anne M. Arcilla
Much like the one in Quiapo Church, my family has its own life-size image of the Nazareno in our family...
Google: machine learning may fix ad placement dispute
SAN FRANCISCO — Google on Monday said it will apply machine smarts and outside eyes to help ensure brands don’t find ads paired with...
April fool’s advert no joke for Turkish sweet giant
ANKARA — An April fool’s day advert from the Turkish confectionery giant whose stable includes top brands Godiva and McVitie’s has proved to be...
TBWA wins Agency of the Year Award
Ads & Ends
Nanette Franco-Diyco
TBWASantiago Mangada Puno, which already broke records by winning five Agency of the Year awards (in 2003, 2004, 2005, 2010, 2011),...
The importance of cross selling
Getting The Edge In Professional Selling
Terence A. Hockenhull
LARGE COMPANIES which carry hundreds of different items will often task individuals to sell specific lines or...
A Filipina rises to McKinsey’s top
By Pola Esguerra del Monte, Multimedia Editor of BusinessWorld SparkUp
A dept at sleeping in one city and waking up in another, McKinsey partner Kristine...
Saving Cool Britannia image from Brexit bruise
LONDON — Brexit challenges Britain’s global image of openness and tolerance, but Cool Britannia has what it takes to avoid being suddenly rebranded as...