Dare to hire!
Ads & Ends
Nanette Franco-Diyco
I CAME ACROSS a digital ad -- #DareToHire: Special -- that struck me as truly being actionable, giving corporations a suggestion...
Philippine speed law and enforcement: The good news and the bad
SETTING and enforcing national speed limits is an important step in slowing down motor vehicles and saving lives, according to the World Health Organization....
What is ‘selling’?
Getting The Edge In Professional Selling
Terence A. Hockenhull
A DEFINITION of “selling” found on the internet reads, “Give or hand over (something) in exchange for...
Join the #SlowDown campaign
THE Fourth United Nations Global Road Safety Week is held from May 8 to 14. The Week focuses on speed and what can be...
Wondrous Gangwon
Text and photos by Cecille Santillan-Visto
There is more to Korea than Seoul.
It takes only an adventurous spirit and a willingness to deviate from the...
‘Adulting’ duties: paying bills, pursuing passions
By Nickky Faustine P. de Guzman
IN THE AGE of memes and selfies, millennials are called many things: spoiled, shallow, social media addicts, lazy, and...
Coco cools with Bear Brand Choco
Ads & Ends
Nanette Franco-Diyco
IT IS GREAT talent casting intermixed with luck to be able to get a celebrity endorser to become identified with a...
Asking the right questions
Getting the edge in professional selling
Terence A. Hockenhull
I DISCUSSED sales collaterals and made the point that they rarely play any significant role in winning...
Ladies and gentlemen, fasten your seat belts
By Zsarlene B. Chua
How to fasten your seat belt, how to operate a life jacket, and how to use the oxygen masks — these...
Recipe for sexy: lean meat and an active lifestyle
By Nickky Faustine P. de Guzman
WHAT DO ACTORS Gerald Anderson, Paolo Avelino, and Matteo Guidicelli have in common, aside from their profession? Thanks to...
Summer billboards that appeal to Millennials
Ads & Ends
Nanette Franco-Diyco
Before the long Holy Week holiday of descended on us, I sadistically instructed the 49 students in my advertising class at...
Pretty brochures; pretty useless!
Getting The Edge In Professional Selling
Terence A. Hockenhull
Last month, I conducted a review of our sales collaterals. 2016 saw us give away umbrellas, coffee...