Donita Rose fronts Jolly Canola Oil’s health rebranding
JOLLY CANOLA Oil has a new endorser and a whole new marketing strategy in order to entice consumers to try the “healthiest cooking oil...
Hoping to reel in more locals, Ocean Adventure makes Gerald Anderson endorser
OCEAN ADVENTURE has named actor Gerald Anderson its very first brand ambassador after 14 years in the business of a marine and wildlife park...
3D bursts anew with New Generation Fan
ADS & Ends
Nanette Franco-Diyco
I CAUGHT an oh-so-simple, clever, and meticulously produced commercial on cable and the internet during the weekend that blew me...
Selling to the wrong person
Getting The Edge In Professional Selling
Terence A. Hockenhull
I THINK most salespersons will agree that it can be difficult to meet directly with decision-makers,...
Amazon pulls Nazi ads over New York backlash
NEW YORK -- It’s the land of the free, and Americans don’t like Nazi insignia laid over the stars and stripes. Nor do they...
4ME bets people will watch advertorials on stand-alone site
AUSTRALIA-BASED digital advertorial service 4ME group, in partnership with Media5 Marketing Corp., recently launched an online lifestyle multi-channel network in the Philippines to “revolutionize...
Bikini ads are out as biggest brewers court women drinkers
BUD LIGHT blew it with #UpForWhatever, the marketing campaign that called America’s most popular brew “the perfect beer for removing ‘no’ from your vocabulary...
Shoppers choose salons over sweaters, pressuring US retailers
ALIA BARKSDALE says she’s changing the way she shops, and that’s bad news for department stores and other US retailers.
“I’m doing my nails and...
US doctor group calls for ban on drug advertising to consumers
THE AMERICAN MEDICAL Association on Tuesday called for a ban on advertising prescription drugs and medical devices directly to consumers, saying the ads drive...
Yazz ads zing with stars
Ads & Ends — Nanette Franco-Diyco
AFTER A TEXT that I received over the weekend suggesting that I download “a fascinatingly cute ad campaign that...
Galaxy far, far away comes to Globe
By Zsarlene B. Chua Reporter
DUE to the film franchise’s massive popularity (and the seventh film’s well-timed holiday release), it seems that the Philippines will...
Johnnie Walker launches campaign for joy
SCOTCH whisky brand Johnnie Walker recently launched its happiness-centered “The Way I Walk” campaign as well as the campaign’s faces, a press release from...