The world’s largest and fastest growing gym franchise, Anytime Fitness, is once again extending its efforts in leading and welcoming communities to start their fitness journeys with their current regional campaign “You’re Welcome.” With over 4,000 gyms spanning six continents and well-maintained facilities which feature top-quality exercise equipment, the industry leader has recently launched “The Search for the Purple Champion,” an initiative that takes inspiration from its club members and their journey to wellness.
This year’s competition further cements the brand’s “You’re Welcome” campaign as it celebrates different kinds of fitness journeys – whether physical, mental, emotional, or spiritual. “Our mission, really, is to improve the self-esteem of Filipinos. It may sound ambitious, but we’re all about making the impossible possible. Our clubs across the country support the communities they belong—communities of individuals who are determined to enjoy healthier and happier lifestyles. Through our The Search for the Purple Champion, we hope to inspire other people to start their own stories and later on, share their stories too,” said Anytime Fitness Asia Regional Marketing Manager Jap Angeles.
Ride Like a Champion
As a supplement to the brand’s continuous efforts on educating Filipinos about healthier lifestyles, Anytime Fitness is launching an activation series dubbed as “Ride Like a Champion.” Converging ways to make “being fit” sound less rigorous and, instead, more entertaining for people, the ‘Ride Like a Champion’ is a sweat-powered fun ride that people can experience on the following dates: Nov. 16 to 17 at SM Seaside Cebu, Nov. 23 to 24 at SM Davao, and Nov. 30 to Dec. 1 at TriNoma.
“We seek to provide a friendly and supportive atmosphere in our clubs, and we want to extend that same feeling even to non-members. Through this “fitainment” series, we hope people can rethink about fitness as a daunting concept. Who says sweating can’t be fun, right?” added Mr. Angeles.
Voting for the Top 5 finalists of Anytime Fitness’ Search for the Purple Champion commenced on Nov. 17, 2019 via www.thepurplechampion.ph/
EDITOR’S NOTE:
Spotlight is BusinessWorld’s new sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by enabling them to publish their stories directly on the BusinessWorld Web site. For more information, send an email to online@bworldonline.com.
