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Toyota Motor Corp. Chairman Akio ‘Morizo’ Toyoda in Thailand — PHOTO BY KAP MACEDA AGUILA

IT’S A MILESTONE year for Toyota Motor Philippines (TMP) as it marks 35 years of operations. With the theme “Creating Happiness in Mobility,” TMP has prepared special activities and promotions geared to enable customers “to experience the thrill and joy of moving together.”

In a release, TMP President Atsuhiro Okamoto said, “We dedicate this celebration to the generations of Filipino Toyota customers who have embraced the Toyota brand and became Toyota’s brand ambassadors. To thank our customers for this milestone and to give them a glimpse of our exciting future together, we are treating them to exciting and unforgettable activities this month to kick-start our 35th year.”

Following its “Go Electrified with Toyota” fair at the Bonifacio Global City last weekend, TMP is set to welcome Toyota Motor Corp. Chairman Akio Toyoda to the Philippines. Known as “Morizo” when he participates in motorsports events, Mr. Toyoda will top-bill the Toyota Gazoo Racing Festival (TGR Fest) on Aug. 23 and 24.

The event — open to the public, and free of charge — is a gathering of motorsports enthusiasts and car afficionados celebrating the thrill and joy of driving Toyota cars. This festival is expected to serve as a grand meetup of TGR drivers and fans, aiming to form the biggest assembly of GR cars in one venue.

Morizo is set to perform “exciting and challenging driving exhibitions” — usually held in some of the world’s most renowned racetracks — in front of the Filipino audience. He will be joined by other Japanese champion racers from the Toyota Gazoo Racing team, Norihiko Katsuta and Masahiro Sasaki, bringing with them the legendary race cars that have run the rally courses of global racing events — Toyota WRC Yaris and Corolla D1. Driving alongside them in a series of drifting and gymkhana challenges are Filipino representatives Alex Perez, Luis Gono, Marlon Stockinger, and Ryan Agoncillo using TGR’s performance cars GR Supra, GR Yaris, and GR 86.

All Toyota customers, fans, and spectators are welcome to join in the fun and expect more attractions and surprises, including getting the chance to ride with the guest professional racers, winning official TGR merchandise, and witnessing the national finals of TMP’s biggest national sim racing championship, the Toyota Gazoo Racing Gran Turismo Cup Philippines (TGR GT Cup PH). Performers like Ely Buendia, Ben&Ben, Parokya ni Edgar, and Kamikazee will also be at the festival to entertain the crowd. More information about the event will be shared on the official Facebook account of Toyota Gazoo Racing Philippines.