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A journey to premium

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Mazda Philippines will welcome a reworked lineup, mild hybrid powertrains, and more niceties for its discriminating clientele

IT’S BEEN PRETTY clear these past many years that Mazda has begun elevating itself into a premium car brand — even already defining its own proprietary concept of “Mazda Premium” since the launch of one of its most beautiful creations yet: the latest-gen Mazda3. It is also common knowledge that more and more consumers have begun noticing (internationally, mind you) how Mazda products have evolved into vehicles of impressively high quality and workmanship, that it is actually becoming the go-to brand for people who wish to enjoy the pleasures of refinement without having to dive straight into luxury-brand prices.

Aligned with these ideals, Mazda Philippines recently announced its upgraded product range for 2022, which it calls its “Mazda Premium Collection.” These cars are the 2022 Mazda2, the 2022 CX-3, the 2022 Mazda3 (which will now also carry mild hybrid technology), and the 2022 CX-30.

“Mazda’s journey to premium continues into 2022,” shares President and CEO of Mazda Philippines Steven Tan. “We are committed to raising the standards of design, quality, performance, environmental sustainability, and safety in every vehicle category we are present in. We owe it to our customers to give them the same luxurious, fuel-efficient, technologically advanced and astoundingly safe Mazda models that are also available in the rest of the world,” he adds.

Steven Tan also emphasized that the 2022 Mazda Premium Collection lets its exclusive clientele “create an even more lasting bond with their cars as they experience only the finest products and services they deserve.”

Also important to note is that Mazda Philippines pointed out its mother company’s (Mazda Japan’s) Sustainable Zoom Zoom 2030 Vision. This vision identifies the important elements of the brand’s long-term goal to help in reducing global carbon emissions. Mr. Tan nevertheless also points out that, alongside this, Mazda continues to invest in ICE (internal combustion engine) technologies, as it feels that there will still be a place for ICE vehicles long into the coming future.

Mazda Philippines was proud to announce that the latest Mazda2 compact car will enjoy key improvements this 2022. Among them are new sports LED daytime running lights and black, 16-inch alloy wheels to enhance its sporty profile. As this is part of the Premium Collection, it will also come with handsome leather seats finished in a dark blue hue. A new wireless charging pad will be available in the vehicle, as will Smartphone Mirroring and wireless Apple CarPlay.

The 2022 Mazda2 will likewise be upgraded to carry six air bags, alongside a suite of i-Activesense safety features such as lane departure warning, rear-cross traffic alert and blind spot monitoring. Mr. Tan emphasizes that “the Mazda2 remains to be the gateway to the Mazda brand.”

Meanwhile, the Mazda CX-3 — the brand’s hot-looking compact crossover — is bound to receive design and feature enhancements specific to each variant. Both the Sport and Elegance variants will now come with wireless Apple CarPlay as standard. Audio quality will be elevated to the next level with a seven-speaker Bose sound system. Its security and safety features will become standard for both variants.

Most impressively, the 2022 Mazda3 will now break Mazda’s e-Skyactiv-G Mild Hybrid (M Hybrid) technology into the country. It mates a DC/DC converter with an integrated starter generator (ISG) and uses a friction brake coordination system that feeds energy into a 24V lithium ion battery. This makes a huge difference in fuel economy and more especially when it comes to carbon emission reduction. Furthermore, this tech not only reduces engine load on the 2.0-L Skyactiv-G, but also improves on overall engine performance.

The 2022 Mazda3 M Hybrid will be available in both fastback and sedan body types. It’s an exciting time and also a new age for Mazda in the Philippines! Steven Tan explains that the 2022 Mazda3 “symbolizes Mazda’s aspirations to be a vehicle manufacturer that aims to create a lasting bond between driver and car, while being responsible stewards to both Earth and society.”

Finally, the 2022 Mazda CX-30 will be exclusively available in front-wheel drive M Hybrid configuration. This will reward the car with an even smoother drive than before and of course, better vehicle mileage. Its wheels will feature high-gloss black to identify itself as carrying the new powertrain.

Mr. Tan remarked that “in line with Mazda’s global initiatives, we see the introduction of the 2022 CX-30 e-Skyactiv-G M Hybrid as the first step for us to participate and be relevant partners in achieving the brand’s goals.”