ACCORDING to Volvo Philippines, trend agency Kjaer Global reported that “consumers’ expectations and perceptions of what constitutes luxury is evolving rapidly than ever,” and that “established luxury brands are facing the need to reinvent themselves.”
The report, Volvo said, identified several key trends that buyers keep in mind when purchasing luxury goods, which include “real-time innovation, constant access and connectivity, a growing appreciation for expertise and craftsmanship, and authenticity and discovery. The car maker added consumers should also consider doing these methods when they are buying a luxury car:
• Get as much information as possible on a certain brand through car Web sites, magazine reviews, auto showrooms and even friends and family. Buyers should also test-drive the vehicle.
• Check that the features needed and wanted are available in a particular vehicle. Most luxury cars have additional items that add to their comfort amenities.
• Consider vehicles that are equipped with advanced safety features such as a collision avoidance system, auto-steer functionality, or even allergy-tested interiors.
• Study financial arrangements offered by brands or dealerships. Examine available payment options, and trade-in or trade-up programs usually offered by luxury brands.
• Take note of the maintenance and upkeep costs of luxury vehicles and choose the brand that gives quality service.
• Factor in a luxury car’s emission levels, recyclability, and use of environment-friendly materials.
