TECHNOLOGICAL development is often the result of aspiring to augment the experiences of its consumers. Over the past few years, this notion has only been reaffirmed, with tech powering users through lockdowns, recessions, and other crises. The year 2023 has been a transformational year, with both existing technologies and novel innovations revolutionizing the way organizations work. In 2024, enterprises will continue to embrace further updates to technological measures that design a better digital environment for everyone.

“Although the need to implement a digital-first experience has been constant, the ways by which it can be realized vary periodically. In 2024, we believe that your organization would benefit from a unified approach of deploying new tech, focusing on demanding aspects of business, such as privacy, LLMs (large language models), and orchestration,” said Rajesh Ganesan, President at ManageEngine.

Here are ManageEngine’s top five predictions for trends in 2024 that will help organizations root themselves in the bedrock of this new age of work:

1. Privacy and AI governance will become top business priorities.

Although 2023 has witnessed numerous artificial intelligence (AI) guidelines across geographies, including the Philippines’ National AI Strategy Roadmap, these are indicators that a further inflow of similar policies is imminent. According to an IDC report, the region leveraged its favorable regulatory environment to tap into the potential of Gen-AI, with two-thirds of Asia-Pacific organizations exploring potential novel applications or already investing in the technology. With AI being integrated into every aspect of business, disruptive technologies (such as deepfakes and augmented reality) threaten privacy and pose significant risks. These technologies should be placed under a keen watch for both public and private use. As an effort to ensure ethical, transparent, and fair use of technology, AI governance will become of paramount importance to businesses. We also believe that privacy will be the core of every business going forward and protecting it will become the responsibility of every individual in the organization.

2. Enterprises will be keen to adapt to purpose-built LLMs rather than general-purpose LLMs.

Ever since the advent of AI, businesses have leveraged their capabilities to fulfill predictive analysis and automate low-skill tasks. However, AI’s narrow applications and its immense engineering difficulties call for AI training models that can cater to all aspects of a business. Enterprise-focused LLMs help both employees and customers alike achieve deep-nested conversations with the enterprise’s offerings and align better with evolving software tools. By adapting such models, enterprises will be better able to deploy their vast amount of knowledge to address both their creative and redundant workloads. It will also empower organizations to protect their data, reduce biases in their data, and provide detailed audit reports to understand AI decisions.

3. The power of orchestration will span the entire enterprise.

In recent times, many businesses have turned to digital transformation to carry out their core functions online. This transition has presented the challenge of fragmentation or splitting data into organizational silos and hampering the flow of information. Enterprises are likely to overcome the issue of fragmentation by harnessing the power of orchestration, which allows for the construction of interconnected digital pipelines that lead to workflow automation and streamlined operations. By adopting this user-friendly and accessible technology, organizations will be prepared to make complex tasks achievable and survive in the digital realm.

4. The digital-first experience will evolve to the secure digital-first experience.

Having moved on from traditional work methodologies, we will observe organizations integrate contemporary information technology (IT) management tools to provide a holistic and safe digital journey. In 2024, we believe enterprises will also adopt an identity-centric approach, ensuring that only authorized individuals are granted access and permissions, therefore safeguarding their identities and data. Going a step further, cloud infrastructure and entitlement management will be implemented to increase granular visibility and minimize threats by providing a comprehensive view of identities and entitlements across diverse cloud environments. Together, such solutions will bolster security and enable a worry-free digital experience for the end users.

5. Cyber resilience will become a strong business differentiator.

Today’s technological landscape presents a series of challenges for modern companies that stunt progress. These challenges include the geopolitical climate, technological disruption, cyberthreats, competitive pressure, and many other factors, all of which could be more easily faced when strategic plans are in place. Analyst firm IDC indicated that spending on security hardware, services and software in Asia-Pacific is expected to reach $36 billion in 2023, an increase of 16.7% over the previous year. In 2024, we will see companies actively invest in such plans that bring the tools, solutions, and culture necessary to enhance their overall cyber resiliency. Consequentially, cyber resilience will emerge as a key business differentiator, enabling organizations to succeed in the complex global market.

At ManageEngine, we envision that these IT forecasts will help organizations seamlessly pace themselves with an imminent transformation in their work cultures. By staying attuned to emerging trends and technologies, organizations will be able to capitalize on opportunities and remain competitive in this ever-evolving digital ecosystem.


Rajesh Ganesan is the president at ManageEngine.