Boston-based Demand Science Group has acquired a majority stake in Cobena Business Analytics & Strategy, one of the country’s leading data science and business intelligence companies.
Francis del Val, President & CEO of Cobena, will continue to lead the organization as Global CEO, and together with John Paul Vergara, Cobena’s Chief Analytics Officer, will sit in the board of the newly formed entity.
Demand Science Group is the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies.
“Adding Cobena to our platform of companies furthers our innovative capability to help B2B technology organizations thrive in the age of big data and grow their revenue,” said Peter Cannone, CEO of DSG. “The talented Cobena team, through its expertise and powerful data science tools, help customers understand their current data and predict their company's future.This insight delivers significant competitive advantage and enables them to stay on top of their game.” Philippines-based Cobena was founded in 2016, and was recognized in 2019 by APAC Business Insights as one of the fastest growing business intelligence companies.
As for Cobena, del Val says, “ We are very pleased to be joining the Demand Sciences Group. Over the past four years, Cobena has demonstrated that by combining creativity and data, we can come up with breakthrough innovation to solve some of the toughest business problems. We are excited to bring Cobena’s ‘whole brained approach’ to data sciences to the world stage. By leveraging on DSG’s vast network of clients, we are looking forward to developing AI powered platforms to help drive growth and performance in this period of great uncertainty in business. “
