IN line with its group mission of helping the market it serves lead a healthier life, Philam Vitality moved to present the Spartan Philippines 2020 Race Season last month.

The total wellness program of AIA Philam Life, Philam Vitality served as a partner of Spartan Philippines, whose season kicked off with a race on Feb. 22 at the 1800-hectare property of Alviera in Porac, Pampanga.

Of their involvement in the Spartan Race, AIA Philam Life said it views it as a good platform to see its group vision through.

“The Spartan Race is a good opportunity for us at AIA Philam Life to continue supporting activities that allow us to bring to life our brand promise of helping Filipinos live Healthier, Longer, Better Lives,” said Bernadette Chincuanco, AIA Philam Life Head of Branding and Communications, in a release.

She was seconded by Kats Cajucom, Head of Philam Vitality, who also added how the Spartan Race mirrors what Philam Vitality wants to push.

“Just as the Spartan Race has grown and differentiated itself in the field of obstacle course racing, Philam Vitality continues to act as a differentiator in the life insurance industry by injecting wellness into otherwise traditional life insurance,” said Philam Vitality official.

Under its program, Philam Vitality seeks to inspire its members to be healthy through rewards.

Through it members earn points as they know the status of their health and work towards improving it, ultimately increasing their status.

Depending on their Philam Vitality Status, customers can earn rewards in the form of discounts with health and wellness partners, or instant rewards such as eGifts for free coffee and mobile credits.

Also, the most rewarding aspect of the program is the 20% upfront additional coverage on life insurance upon purchase, with the potential to increase up to 50% based on membership status, or how active they are in the program.