Jollibee celebrates real love
Ads & Ends
Nanette Franco-Diyco
THE NEWLY LAUNCHED digital and television commercials of Jollibee’s Burger Steak express how someone who’s deeply in love really knows it’s real love. I congratulate Jollibee and Publicis Jimbasic for creatively exploiting the love duo of “JaDine.” I remember this same client and agency producing one of the very first TV commercials of James Reid when he was still a nobody in cinema or TV. So it was an extremely wise move to actively stay with him as he slowly rose to stardom.


