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ERC asks Supreme Court to lift TRO on RCOA rules

THE Energy Regulatory Commission (ERC) has asked the Supreme Court to lift the temporary restraining order (TRO) on the rules governing retail competition and open access (RCOA) that put uncertainty on transactions involving retail electricity suppliers.

“We filed a motion to reiterate our plea for the TRO to be lifted by the Supreme Court,” said Gloria Victoria C. Yap-Taruc, one of four ERC commissioners, adding the pleading was filed three weeks ago.

Rules governing RCOA are meant to give power users whose consumption has reached a pre-set threshold the “power of choice” to buy electricity from ERC-licensed retail electricity suppliers (RES). That power was questioned as the rules made mandatory the switch from being a captive customer of a distribution utility to one that can choose to forge a power supply contract with a licensed RES.

“They’re the ones who issued the TRO. It’s impacting on the industry and our hands are tied so we have to seek guidance from them [on] how we can move forward,” said ERC Commissioner Alfredo J. Non.

Republic Act No. 9136, the law that restructured the energy industry and privatized the government’s power generation assets, called for the passage of rules on retail competition.

Regulations issued by the ERC and the Department of Energy on RCOA have been on hold after several entities sought and secured a TRO earlier this year. The Supreme Court issued the TRO days before Feb. 26, 2017, when the switch was to become mandatory for consumers with an average monthly consumption of at least 1 megawatt.

It also put on hold the lowering of the threshold on June 26, 2017, which would have made the switch mandatory for those consuming 750-999 kilowatts (kW).

Retail electricity suppliers say they offer electricity at a much lower rate than that offered by distribution utilities.

ERC officials said they asked the court to allow the commission to lower the threshold to 750 kW while TRO is pending. They also asked to be allowed to issue licenses to retail electricity suppliers. — Victor V. Saulon

JLT and Munich Re launch innovative parametric insurance product “One Storm” in the Philippines

A unique partnership between one of the top Insurance Brokers and global reinsurer Munich Reto provide customers with uncomplicated storm coverage

JLT Philippines, one of the leading insurance and reinsurance broking, risk consultancy and employee benefits services brokers in the country has signed a cooperation agreement with global reinsurer Munich Re to jointly develop and offer a unique insurance solution to cover typhoon/tropical cyclone risks for the Philippines.

One StormWith up to twenty tropical storms a year of which several are named typhoons causing devastating losses, there is a serious need for the Philippine businesses to protect themselves against typhoon losses.

This new non-traditional solution, called “One Storm Philippines”, is a parametric trigger typhoon cover. Unlike a traditional insurance product which covers a policyholder’s actual losses, parametric insurance pays out fast and uncomplicated in response to pre-defined triggers.

The One Storm Philippines’ product:

  • allows risk holders to outsource previously uninsurable risks arising from typhoons like loss prevention costs, overtime costs, revenue losses, and minor losses below the property insurance deductible.
  • iseasy to monitor and measurestriggers that will provide financial support for lossprevention measures while facilitatingan uncomplicated and quick payout process.
  • is an easily customisable solution that allows manufacturers, plant operators, big corporations, governmental authorities and municipalities to limit their risks.
  • enables risk holders to checktheir triggered pay-out in real-time after a storm takes place at munichre.com.

As a member of JLT Asia, a subsidiary of the JLT Group, JLT’s history in the Philippines dates back to more than 30 years and we offer the full range of insurance management and consultancy services, with strong focus on risk and claims management advisory services. We also have a dedicated risk management specialist team.

The combination of JLT Philippines’ local knowledge and deep history, coupled with Munich Re’s vast experience in the insurance industry, together, have formed a unique partnership in order to bridge thegap between current market propositionsand consumers’ needs.

JLT Philippines CEO, Raul Tan spoke of the significance of the partnership between JLT and Munich Re, stating: “At JLT Philippines, we have a strong focus on providing innovations to the market and we are extremely proud to have partneredwith Munich Re, working effortlessly together to provide our customers with aunique product that that not only protects their assets, but also changes the way insurance is viewed.

Stephan Laemmle, Chief Underwriting Officer at Munich Re CIP Engineering, adds “This product cooperation between JLT with their excellent market network and Munich Re’s research and product development expertise, showcases our ambition to be at the forefront of product innovation, and thus, shaping future market models responding to the needs and working to the benefit of our clients.“

 

To discuss your specific storm coverage, please contact JLT at enquiries_PH@jltasia.com. For more information, visit www.asia.jlt.com.

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RCBC Savings Bank posts higher profit in first half

RCBC SAVINGS Bank, the thrift banking arm of Rizal Commercial Banking Corp. (RCBC), booked higher earnings in the first six months of the year, keeping the lender on track with its yearend projections.

In a statement, RCBC Savings Bank said its net income in January to June reached P633 million, a 54% growth from the P410 million recorded in the same period a year ago on the back of an 11% increase in its interest income and 41% rise in other income.

Total resources also increased 23% to P114 billion in the six months ended June from P93 billion in the comparable period in 2016. Deposit liabilities stood at P99 billion, up 26% year on year.

RCBC Savings Bank’s total loan book also booked a double-digit growth of 11% year on year in the first semester to P76.5 billion.

Its consumer loan portfolio likewise registered a 14% increase year on year, fuelled by a rise in its mortgage and auto loans.

“The demand for auto and housing loans have been steadily growing, a good indicator that the economy is doing well,” RCBC Savings Bank President and Chief Executive Officer Rommel S. Latinazo was quoted saying in a statement.

“We’ve managed to keep up with the demand through our nationwide coverage, competitive response time, and flexible terms,” he added.

Meanwhile, the thrift lender’s capital stood at P11 billion in the first six months, increasing by 13% and resulting to a 13.44% total capital adequacy ratio.

At end-June, it had a total branch network of 154 and 448 automated teller machines.

Moving forward, the bank’s chief said the bank is looking at further boosting its auto and mortgage lending activities.

“We remain focused on further building our auto and mortgage loans. With that, we are on track to meeting our targets by end of 2017,” Mr. Latinazo said.

RCBC Savings Bank earlier said it wants to continue expanding its provincial footprint this year, with bulk of its new branches to be located outside Metro Manila. — Janine Marie D. Soliman

Agri drives fastest Thai economic expansion in more than 4 years

THAILAND’S economy grew at the fastest pace in more than four years, led by a surge in farming output and tourism.

Gross domestic product rose 3.7% in the second quarter from a year ago after expanding 3.3% in the first quarter, the National Economic and Social Development Board said on Monday The median estimate of 21 economists surveyed by Bloomberg was for growth of 3.2%. GDP rose a seasonally adjusted 1.3% in the second quarter compared with the previous three months, higher than the 1% median estimate in a Bloomberg survey.

Thailand’s growth outlook has strengthened this year on the back of a recovery in global trade, but domestic demand continues to disappoint. More than three years after a military coup, political uncertainty has curbed the private sector’s appetite to invest, while consumer spending remains moderate.

At the same time, authorities are struggling to cap gains in the currency after it surged 7.9% against the dollar this year, undermining export competitiveness. The Bank of Thailand, which has kept its benchmark interest rate unchanged at 1.5% for more than two years, said last week the currency’s strength may hurt businesses. The bank has been reluctant to lower interest rates in the face of high consumer debt levels.

“Monetary conditions are accommodative to economic recovery,” said Roong Sanguanruang, a market analyst at Bank of Ayudhya Pcl in Bangkok, who expects the Bank of Thailand to remain on hold. “Given the latest impressive GDP growth number, we think the MPC will be comfortable with their stance. We don’t expect a rate hike before the middle of next year, but no rate cut.” We expect growth to remain relatively strong over the next couple of quarters, helped by strong external demand and loose monetary and fiscal policy,” said Gareth Leather, an economist at Capital Economics Ltd. in London. “The uncertain political situation is the main risk to the outlook.”

Agriculture surged 15.8% in the second quarter from a year earlier, up from 5.7% in the first quarter. Manufacturing growth slowed to 1% from 1.3%; construction contracted 6.2%. The hotel and restaurants sector climbed 7.5%; transport and storage rose 8.6%.

The Thai statistics agency revised its GDP growth forecast range for this year to 3.5-4% from 3.3-3.8%; the central bank projects growth of 3.5%.

Porametee Vimolsiri, secretary general for the statistics office, said the economy’s expansion was more broad-based than just tourism and exports; GDP growth is expected to accelerate in second half of the year, helped by exports. — Bloomberg

Senate approves DoE, ERC 2018 budgets

THE SENATE finance committee approved on Wednesday the P474.38-million budget for controversial agency Energy Regulatory Commission (ERC), but not before realigning a “confidential fund,” an item that was also in its 2017 allocation. In the course of the deliberations, Senator Sherwin T. Gatchalian, chair of the energy committee, pointed out the P15- million amount and said there is no reason for ERC to have a confidential fund. The amount was realigned to training and travel expenses. “The commissioners cannot explain bakit nagkaroon ng (why they have such) confidential fund in 2017. That wasn’t scrutinized,” Mr. Gatchalian said. He added that he will get more information from the Commission on Audit regarding last year’s confidential fund. ERC officer-in-charge Alfredo J. Non said “none of the commissioners had a hand in it.” The Senate finance committee also approved the P2.66-billion budget of the Department of Energy, but asked the agency for more information on the P500-million new funds that will be allocated for the construction of liquefied natural gas terminals. — Mario M. Banzon

Asking for an opinion

Conversations often consist of an exchange of opinions. The more pleasant swap involves those who are on the same side of an issue. A personal perspective is solicited with little regard for: a) Expertise on the subject matter; b) Personal involvement in an issue; or c) Individual bias arising from kinship, organizational affinity, or political leanings. Any subject is fair game for anyone offering an opinion: please take a shot.

We bravely give an opinion whenever we are asked for one. It does not occur to us to give a forthright demurrer — “Sorry, I have no opinion on that subject.” We sail through uncharted waters and give our ideas regardless of their ability to weather a tempest of facts.

It is perhaps in preparation for this constant social quiz that we endeavor to keep ourselves informed. We see movies in a film festival to be able when asked to give our opinion — It’s a no-drama documentary on human trafficking with a weak plot and jerky camera angles; or — It’s aimed at the school homework market for obligatory history lessons on the Philippine religious movement.

Books, fortunately for the non-reader, are rarely subjects for soliciting informal views. Requests for literary opinions are infrequent in any social event, including book launches. An admission of not having read a particular book (or any book at all) is seldom a ground for social ostracism. (Who has time to read?) Besides, if the book has been made into a movie, there is always a safe comment — the book was better, even when one hadn’t even seen the movie.

The social sin is not being the last to know, but not having any opinion to offer.

It seems unforgivable not to have a view on front page news items. A subject that has people marching on the streets with placards demanding justice for the victim of fraternity hazing, road rage, or capital punishment without a trial requires not just an opinion, but a stand.

This expectation for personal opinions creates the market for professional opinion makers, who don’t necessarily undergo any accreditation process. In the case of the published observer and critic, being opinionated is a job description. Still, the dogmatic person, who does not even have to be a whiner, does not need a pulpit to preach from. He just has to wait for somebody to ask for his opinion. He has a point of view ready for any subject, except books.

Opinion mongers no longer need to research. They can write a journal of their activities in their blogs: what happened to me today which you should pay attention to. (Here’s a photo of my lunch.) A personal incident is a fit enough matter for comment, an opinion worth uploading. The coffee at a food chain they visit is the best in that mall. A new convenience store in the neighborhood carries their favorite ice cream flavor, avocado. They just got a poodle. These little items themselves try to solicit reactions — do you like it?

Opinions are what surveys are about. They gauge the popularity of politicians as well as preferences for shampoos. In this case, even those without opinions are tracked (don’t know).

It is a rare bird who does not have an opinion, or who keeps it to himself, even when asked, feeling unworthy of inflicting his views on others. Asked about his impression of anybody, such an unbiased individual will only shrug and talk instead about the décor of the restaurant. What is an opinion of a person, after all, but a judgment of his worth, or lack of it?

A personal view on an issue seldom provides new insights or an understanding of the complexity of an issue. Opinions are too quickly arrived at. They can simplify, even distort, reality. They also change depending on who one is talking with.

Another person’s opinion seldom counts, even if we appear to solicit it, unless, of course, it agrees with what we already believe. There’s no one more pleasant than somebody who nods at the opinions we spout. That is why in this era of fragmented media options, we choose to read or view the ones that appeal to our biases.

This echo chamber of opinions can also be called a comfort zone.

A. R. Samson is chair and CEO of Touch DDB.

ar.samson@yahoo.com

National government fiscal performance

THE GOVERNMENT saw the third straight month of deficit in July, with revenues recovering from the previous month’s fall and spending maintaining its double-digit pace, the Treasury bureau reported yesterday. Read the full story.

July marks third month of budget gap

Maximizing benefits from ASEAN Free Trade Agreements

THE Association of the Southeast Asian Nations (ASEAN) celebrated a milestone on Aug. 8 with its 50th anniversary, with the Philippines as the chairman and host of the celebration.

ASEAN was established to accelerate economic growth, social progress and cultural development and cooperation among Southeast Asian nations, among others. Currently, its 10 member countries are Thailand, Indonesia, Singapore, Malaysia, Brunei Darussalam, Cambodia, Lao People’s Democratic Republic, Myanmar, Vietnam and the Philippines.

One of the goals of ASEAN is to expand the trading opportunities of its member states. However, importation can be costly for some registered importers in the region if the goods or articles sought for import are charged high duties. As a means to expand and enhance trade, several Free Trade Agreements (FTA) granting preferential tariff rates were signed to give importers of member states the opportunity to reduce their import costs.

In general, all articles imported from any foreign country into the Philippines shall be subject to duty and value added tax (VAT) upon importation, computed based on two factors: (1) the dutiable value of the imported goods; and (2) classification of the imported goods.

For the dutiable value of the imported goods, the Bureau of Customs (BoC) primarily uses the “transaction value” or the price agreed upon by the seller and the buyer as reflected in the commercial documents, with certain additions or adjustments as provided under the Tariff and Customs Code of the Philippines (TCCP), now known as the Customs Modernization and Tariff Act (CMTA). Once the dutiable value is determined, the applicable customs duty rate will be applied to that value to arrive at the duties payable. Under the ASEAN Harmonized Tariff Nomenclature found under Section 1611 of the CMTA (previously Section 104 of the TCCP), the applicable duty rates may range from 0% to 40% depending on the classification of each good. The customs duties computed will form part of the landed cost of the imported good on which the 12% VAT will be imposed.

FTA BENEFITS
While certain duty reductions and/or exemptions are extended to Philippine importers who are registered with investment promotion agencies such as the Philippine Economic Zone Authority and the Board of Investments, many Philippine importers fail to take advantage of other available duty-saving mechanisms such as the FTA preferential tariff rates simply because they are unaware that these concessions exist.

The Philippines is a signatory to the ASEAN Trade in Goods Agreement (previously referred to as the ASEAN Free Trade Area Common Effective Preferential Tariff Scheme) along with the other ASEAN member states. In addition, as part of the ASEAN, the Philippines has existing FTAs with China (ASEAN-China), South Korea (ASEAN-Korea), Japan (ASEAN-Japan Comprehensive Economic Partnership), Australia and New Zealand (ASEAN-Australia and New Zealand), and India (ASEAN-India). It is interesting to note that as of June 2017, total imports of the Philippines hit $7.06 billion and a large percentage of these were sourced from China, Japan, South Korea and Thailand — countries with which the Philippines has existing FTAs.

RULES OF ORIGIN
To avail of the preferential tariff treatment under these existing FTAs, the imported goods must comply with the conditions set forth under the Rules of Origin (ROO) of each FTA. ROOs are a set of criteria used to determine the country where the goods originated in international trade. It is crucial as it serves to prevent non-members of a free-trade area from taking advantage of the preferential tariff rates granted by/to individual member countries. In the simplest terms, the ROO will determine the eligibility of a product to receive concessions or a preferential tariff treatment by establishing that the goods actually originated from an FTA member state.

In general, imported goods are either wholly obtained or produced from the FTA member state or have undergone substantial transformation. Substantial transformation of goods/products may be determined on the basis of any value added, or change in tariff classification or process rule. Different standards are provided under the ROO across the different FTAs in terms of the labor input/component of manufactured goods. Generally, however, existing ROO of the FTAs of the Philippines provide that if goods underwent substantial transformation, such goods manufactured from the exporting country are considered originating from that country if at least 40% free-on-board value of its content (i.e., materials, parts, components) originated from that FTA member state.

The challenge is that in today’s global economy, manufacturers generally source the raw materials and components of their articles/goods from around the world. Thus, it may be difficult to determine the product’s country of origin for purposes of availing of the preferential tariff treatment. As such, a claim for lower duty rates under existing FTAs must be duly substantiated by a corresponding Certificate of Origin (CO) issued by the counterpart Customs Authority of the exporting country. From a Philippine importer’s point of view, the CO should be requested from the exporting company and must accompany the imports upon shipment.

As with any regular importation, the BoC has three years from the date of payment of the final duties and taxes to conduct an audit. Since the importation records are considered the best evidence to prove the nature and value of the importer’s customs transactions, importers availing of preferential tariff treatments should keep a copy of their COs in addition to other importation records required to be retained under the CMTA. Failure to keep these could result in possible customs duties and VAT deficiencies as well as penalties for non-compliance under the Post Clearance Audit procedures of the BoC (as discussed in my article “Revisiting Customs Compliance: Changes in Post-entry Audit” dated July 7, 2016 under this same column).

Companies sourcing goods from ASEAN countries should start revisiting benefits available under the existing FTAs to identify which duty-saving scheme may improve their competitive advantage. In doing so, they will also help ASEAN achieve its objective of collaborating more effectively for greater trade expansion within the region.

The views or opinions expressed in this article are solely those of the author and do not necessarily represent those of Isla Lipana & Co. The content is for general information purposes only, and should not be used as a substitute for specific advice.

Toni Rose L. Capistrano-Flojo is a manager at the Tax Services Department of Isla Lipana & Co., the Philippine member firm of the PwC network. Readers may call +63 (2) 845-2728 local 2136 or e-mail the author at toni.rose.capistrano@ph.pwc.com for questions or feedback.

Market rallies imperiled as business cycle peaks

HSBC HOLDINGS Plc, Citigroup Inc. and Morgan Stanley see mounting evidence that global markets are in the last stage of their rallies before a downturn in the business cycle.

Analysts at the Wall Street behemoths cite signals including the breakdown of long-standing relationships between stocks, bonds and commodities as well as investors ignoring valuation fundamentals and data. It all means stock and credit markets are at risk of a painful drop.

“Equities have become less correlated with FX, FX has become less correlated with rates, and everything has become less sensitive to oil,” Andrew Sheets, Morgan Stanley’s chief cross-asset strategist, wrote in a note published Tuesday.

His bank’s model shows assets across the world are the least correlated in almost a decade, even after US stocks joined high-yield credit in a sell-off triggered this month by President Donald Trump’s political standoff with North Korea and racial violence in Virginia.

Just like they did in the run-up to the 2007 crisis, investors are pricing assets based on the risks specific to an individual security and industry, and shrugging off broader drivers, such as the latest release of manufacturing data, the model shows. As traders look for excuses to stay bullish, traditional relationships within and between asset classes tend to break down.“These low macro and micro correlations confirm the idea that we’re in a late-cycle environment, and it’s no accident that the last time we saw readings this low was 2005-07,” Sheets wrote. He recommends boosting allocations to US stocks while reducing holdings of corporate debt that’s linked to consumer consumption and energy.

That dynamic is also helping to keep volatility in stocks, bonds and currencies at bay, feeding risk appetite globally, according to Morgan Stanley.

For  Savita Subramanian, Bank of America Merrill Lynch’s head of US equity and quantitative strategy, signals that investors aren’t paying much attention to earnings is another sign that the global rally may soon run out of steam. For the first time since the mid-2000s, companies that outperformed analysts’ profit and sales estimates across 11 sectors saw no reward from investors, according to her research.

“This lack of a reaction could be another late-cycle signal, suggesting expectations and positioning already more than reflect good results/guidance,” Subramanian wrote in a note earlier this month.

Oxford Economics Ltd. macro strategist Gaurav Saroliya points to another red flag for US equity bulls. The gross value-added of non-financial companies after inflation — a measure of the value of goods after adjusting for the costs of production — is now negative on a year-on-year basis.

“The cycle of real corporate profits has turned enough to be a potential source of concern in the next four quarters,” he said in an interview. “That, along with the most expensive equity valuations among major markets, should worry investors in US stocks.”

The thinking goes that a classic late-cycle expansion — an economy with full employment and slowing momentum — tends to see a decline in corporate profit margins.

The US is in the mature stage of the cycle — 80% of completion since the last trough — based on margin patterns going back to the 1950s, according to Societe Generale SA.

After concluding credit markets are overheated, HSBC’s global head of fixed-income research, Steven Major, told clients to cut holdings of European corporate bonds earlier this month. Premiums fail to compensate investors for the prospect of capital losses, liquidity risks and an increase in volatility, according to Major.

Citigroup analysts also say markets are on the cusp of entering a late-cycle peak before a recession that pushes stocks and bonds into a bear market.

Spreads may widen in the coming months thanks to declining central-bank stimulus and as investors fret over elevated corporate leverage, they write. But, equities are likely to rally further partly due to buybacks, the strategists conclude.

“Bubbles are common in these aging equity bull markets,” Citigroup analysts led by Robert Buckland said in a note Friday. — Bloomberg

How PSEi member stocks performed — August 23, 2017

Here’s a quick glance at how PSEi stocks fared on Wednesday, August 23, 2017.

Wild times as Madagascar rides vanilla price bubble

HIT by rampant speculation and a collapse in production following cyclone Enawo, the price of vanilla — Madagascar’s largest export — has surged in recent months.

Ice cream, aromatherapy, perfume and haute cuisine: all use the spice sourced from the Indian Ocean island which accounts for about 80% of global production.

The sudden cash bonanza has threatened to fuel crime and slash quality.

On the single paved road in Ampanefena, a rural community in the northeast of Madagascar, youths pass the time doing wheelies on their high-powered Japanese motorbikes.

“It cost 200 million Malagasy ariary (€12,000, $14,000),” claimed Akman Mat-hon, 17, atop a Kawasaki too large for his frame. His father is “in vanilla” and bought the bike as a gift.

Business is booming: since 2015 the price of the spice has soared relentlessly to “a never-before seen peak of between $600 and $750 a kilo,”(€510 and €640) according to Georges Geeraerts, president of Madagascar’s Group of Vanilla Exporters.

Since the market was liberalized in 1989, the price has fluctuated wildly — from $400 a kilo in 2003 to $30 in 2005, where it stayed for roughly a decade.

But demand eventually outstripped the supply of around 1,800 tons a year, spurred on by resurgent calls for organic products, speculation by financiers — and by tropical cyclone Enawo which ravaged part of the production zone.

Markets in the vanilla-producing Sava region were saturated almost overnight with motorbikes, smartphones, solar panels, generators, flat screen televisions and gaudy home furnishings.

‘IT’S A FREE-FOR-ALL’
“The banks struggled to keep up with the pace,” said a French trader speaking on condition of anonymity.

“Money no longer has any meaning, people think it’s a free-for-all, it’s becoming anarchy,” added Vittorio John, a vanilla grower in his 40s.

The price explosion has led to increased thefts from vanilla plantations.

Some growers sleep in their fields to guard their precious crop and several thieves have been beaten, imprisoned or even killed.

“We pay two police to secure the village,” said Patrick Razafiarivo, 42, an intermediary between the farmers and the exporters who admits to hiding vanilla underneath his mattress.

“The police made us pay for their 4x4s,” said a French exporter.

The authorities admit that they were caught unprepared for the boom.

“The root of all the problems is insecurity caused by a lack of capacity, staff, and force discipline,” said Teddy Seramila, the Sava region’s development director.

Fear of thefts in the plantations has also forced some growers to pick their pods prematurely, resulting in declining standards.

“People are doing all sorts. They’re vacuum packing vanilla that can go bad. Non-experts can be misled over the quality,” said an exporter from Madagascar.

“Nothing distinguishes a good pod from a bad pod, you can’t tell the difference,” exporter Lucia Ranja Salvetat told AFP.

‘TEARING OURSELVES APART’
The vanilla trade remains largely unregulated in Madagascar, and the scant rules are seldom enforced.

Each buyer can freely tour villages and negotiate prices directly with the farmers or call intermediaries to get a quote.

“There should be a law applied to everyone but instead people do as they please,” said one of the exporters from Madagascar.

“Barely any of the local authorities levy any taxes,” said Seramila — even though vanilla makes up five percent of the country’s gross domestic product.

Just 21% of people in the region have access to drinking water and only six communities out of 86 are electrified.

“Honestly, we can’t succeed in this job. Everybody is maneuvering and it’s the big exporters that are setting the example,” said Razafiarivo.

Madagascar’s bourbon vanilla is a product of expertise handed down from generation to generation and has been considered the best in the world.

But concerns over quality could deter buyers, handing a victory to the country’s main vanilla exporting rivals — Indonesia and Uganda.

“Everything must come to an end and it’s almost certain that there will be a price fall,” predicted Geeraerts, the export association chief.

“Vanilla enabled me to go to school, it’s a noble commodity. When the price falls, the opportunists will leave — but we will always be here,” said Salvetat.

“We are the old-guard who have forged our future and our children’s future with vanilla — but we are in the process of tearing ourselves apart.” — AFP

No screams for ice cream

Whether you feel good or want to feel better, ice cream is a foodstuff equated to happiness.

That’s why Francis Reyes, the 24‑year‑old Chief of Operations of Caravan Food Group, Inc., with his company of business‑savvy, ice‑cream loving millennials, established Elait. A hybrid of the French word for milk (“Lait”) and the word “elated,” Elait is an ice cream stall in Century City Mall in Makati, which serves scoops of the creamy frozen dessert. With classic flavors like strawberry and chocolate, to trendy flavors like salted egg and matcha, Elait promises to have something to tickle your tastebuds. They also have a frozen yogurt base for their more health‑conscious customers or those who prefer a bit of a kick in their ice cream. (Tip: Yogurt pairs well with their latest flavor: dragonfruit.)

But there’s something else that makes Elait different from other ice cream purveyors: silence.

Ordering your first cup is simple, you don’t even need to scream. Just go to the stall, smile at the friendly staff, and point at the flavor you like on their menu or fill out a form where you can request all the toppings you want, pay ₱180, watch the Elait staff make the rolled ice cream right in front of you, and when you receive your taste treat put both of your hands up to your chin and smile. That’s the sign language for thank you.

This is because the employees are deaf.

Gif Giphy

“We wanted the concept of happiness to go full circle, that’s why we partnered with College of Saint Benilde’s School for the Deaf,” Mr. Reyes explained while he and Aaron Corpuz, Caravan Foods Marketing Manager, were brainstorming combinations that would go well with their dragonfruit ice cream.

He explained why he’s decided to reach out to the deaf. “Some companies hire deaf employees on a contractual basis only,” he said. “After their contracts, the gap between jobs for the deaf graduates can take several months to one year. We’ve learned that companies aren’t interested in hiring them.”

Art Erka Capili Inciong

And that’s why much to the joy of Benilde’s deaf graduates, Caravan Food Group, Inc. made it a goal to hire them for Elait. “At first, we paired up deaf employees with those who can hear, but eventually we saw that they can handle things by themselves.” The founders also posted entertaining infographics on how to order and basic sign language. While Century City Mall is a little more exclusive compared to the mass market malls that dot Edsa, it’s strategically situated between a toy store and a day care center.

It’s the kids that seem happiest when ordering at Elait. “They really try to engage with our team,” Mr. Reyes said. “They try sign language and it’s really heart warming that its the younger generation who are so welcoming to our team. People have been very supportive of our brand.”

 

Just recently, someone posted about Elait on social media and that post went viral. “There were around 25,000 likes,” Mr. Reyes exclaimed. But Elait’s success doesn’t rely on hype and social media alone. Great care also comes to play in developing the flavors for the brand.

After finding out that the Philippines sources most of its dairy from other countries, Mr. Reyes made sure that he’d use local dairy from Hacienda Macalauan in Calauan, Laguna. Most of the fruits that they use are also locally grown, taking advantage of our wide array of tropical fruits that temperate countries can only dream of having.

“We took our time in producing the flavors of our ice cream. We developed our own recipe for the custard and yogurt bases and we’re using fresh food and premium ingredients. People really taste the difference,” Mr. Reyes said.

 

 

Mr. Corpuz added that the ingredients are what make their product stand out amidst other rolled ice cream brands—a trend that harks to Thai street food. “Other companies use powdered and processed ingredients. We make own from the fresh fruits and ingredients that we’re using.”

 

As for the expansion of their menu, Elait can get experimental. And it pays off. Custard salted egg ice cream with tomato jam might seem like a disgusting flavor to the uninitiated, but it’s a surprisingly delicious mix of sweet and salty that’s very Pinoy. “Our team is made of young people so we can easily follow trends and we listen to our customers’ suggestions,” Mr. Corpuz added. “Like for example, ube was trending so we tried it. Avocado and matcha were also flavors suggested by our customers.”

Elait is set to expand, adding branches to SM Mall of Asia and Ayala Malls the 30th. Not satisfied with leading the deaf, Mr. Reyes also has plans for the corporate social responsibility of their donut shop Overdoughs. “We’re trying to work with Ateneo Special Education Society to see if we can employ them in Overdoughs,” he said. “I want to show that inclusivity is a business model that could work.”

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