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How Oppo plans to stand out in a crowded smartphone market

By Zsarlene B. Chua, Reporter

While 2016 has been a very busy year for Chinese mobile phone brand, OPPO, 2017 may prove to be even more so as the country’s marketing manager unveiled parts of its beefed up marketing strategy for the year which includes a “big event for every month” and a flagship phone launch within the first quarter.

“Competition is tight and we have to move faster. I know we already are, but we want to move faster than whatever we did in 2016,” Stephen Cheng, brand marketing manager, told reporters during the Sinulog media junket from Jan. 13-16.

OPPO opened their 2017 by partnering with ETC’s ‘Paintensity’ event alongside a media junket, a party which is said to draw more than 10,000 people. Sadly, said event had to be stopped because of the massive crowds which were starting to get unruly.

“Crowd at ‘Paintensity’ in Mabolo, [Cebu] getting violent. SWAT and uniformed police now on scene. Event ordered closed and crowd to be dispersed,” said Cebu Mayor, Tomas Osmena on a Facebook post on Jan. 15.

“If the organizers can’t control their own party, there will be no party,” Mr. Osmena added.

Despite the setback, and the fact that the Sinulog weekend—a festival in honor of the Sto. Nino held every January—was buffeted by rains which stopped on the day of the parade on the 15th before continuing the next day—OPPO said that they will be partnering with many more Filipino festivals and events, such as the LaBoracay every May in Boracay, Aklan and Masskara Festival every October in Bacolod, to name a few as they are focused on bringing the brand to the “biggest [events] attended by most people,” according to Mr. Cheng.

OPPO Philippines, clocked a 150% increase in the number of units sold and Mr. Cheng revealed that this year, they are gunning for an even bigger number but refused to divulge the exact figure.

Much of the growth was credited towards its “selfie-centric” phones, especially the F1s which debuted at the latter part of August and reportedly sold out in the first three days of launch.

“For December, a day would reach around 5,000-8,000 sales–not just for the F1s but the majority of that is F1s,” he said. During the first three days of the launch in August, the brand sold “over 19,000 phones”.

He said that their flagship will be arriving either on “February or March” and while he didn’t say whether the new release will again be “selfie-centric” he assured that there will be a launch for a “selfie phone” and another for “something new”, adding that their OPPO-branded accessories such as headsets and power banks will also be given a push this year.

On the partnership front, Mr. Cheng said they are currently working on three partnerships at the moment and has signed up to be the titular sponsor of the Philippine Basketball Association (PBA) for the entire year.

“We’re working on three partnerships at the moment…we will definitely be partnering with more TV, print and online, like what we’ve doing the past three years: taking care of every portals we can,” he said.

Last year, the brand became sponsor of PBA’s Commissioner’s Cup and Governor’s Cup. This year, the brand will be sponsoring PBA’s entire year which includes the three conferences: Philippine Cup, Commissioner’s Cup and Governor’s Cup.

Analysts’ Q4, full-year 2016 GDP growth estimates

THE PHILIPPINE economy likely grew at a three-year high in 2016 despite weak farm output and a widening trade deficit, as strong domestic consumption and fixed capital spending in the last quarter kept growth near the higher end of the government target, analysts said in a poll. Read the full story.

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Hope in pending VAT claims

Let’s Talk Tax — By Wendell D. Ganhinhin

It is usual in the Philippines that the same tax law provision has been interpreted and implemented differently by different Commissioners of Internal Revenue (CIR). This is the case of the value-added tax (VAT) claim processing.

Section 112 of the Tax Code provides that a taxpayer claiming excess input VAT for refund or tax credit must file the claim with the Bureau of Internal Revenue (BIR) within two years of the close of the taxable quarter during which the sales were made. In case of full or partial denial of the claim or failure of the BIR to act on it within a period of 120 days from receipt of the claim, a taxpayer may elevate its claim to the Court of Tax Appeals (CTA) within 30 days from receipt of the decision or upon expiration of the 120-day period.

The BIR issued several circulars the past years to implement the above provision. In 2003, the BIR issued Revenue Memorandum Circular (RMC) No. 49-2003 to allow taxpayers to file the complete documents to enable the CIR to properly process the administrative claims for tax credit or refund. The claim shall be considered as officially received only upon submission of complete documents. It is only upon such submission that the 120-day period would begin to run.

After almost 11 years, the BIR made a new interpretation with regard to the reckoning of the 120-day period and issued RMC No. 54-2014. The said RMC provides that the CIR shall have 120 days from the date of submission of complete documents to decide whether or not to grant the claim for tax credit or refund. It further requires that the application or claim must be accompanied by complete supporting documents and the taxpayer is barred from submitting additional documents after he has filed his administrative claim. This takes away from the taxpayer-claimant the reckoning of the 120-day period.

However, under the previous CIR Kim Henares, RMC No. 54-2014 was implemented retroactively because pending claims were deemed denied upon expiration of the 120-day period from the date the claims were filed even though the taxpayer-claimants are still in the process of submitting the complete documents which was allowed under RMC No. 49-2003. Hence, many taxpayers have complained of the denial of the VAT claims due to the retroactive application of RMC No. 54-2014.

Fortunately, the Supreme Court (SC), in the case of Pilipinas Total Gas, Inc. vs. The Commissioner of Internal Revenue, ruled on Dec. 8, 2016 that taxpayers “have every right to pursue their claims in the manner provided by existing regulations at the time it was filed.” On this basis, RMC No. 54-2014 cannot be applied retroactively as this would prejudice taxpayers whose VAT claims for tax credit or refund were filed and pending before June 11, 2014, the date the said RMC took effect.

Due to and in accordance with the recent SC decision, the BIR issued Revenue Regulations (RR) No. 1-2017 on Jan. 18 to clarify the tax treatment and processing of applications for VAT tax credit or refund filed and pending prior to RMC No. 54-2014.

RR No. 1-2017 provides that the VAT claims filed and pending prior to the effectivity of RMC No. 54-2014 shall be processed and approved in accordance with the following rules:

1. The claimant-taxpayer has two years after the close of the taxable quarter when the sales were made, to apply for the issuance of a tax credit certificate or refund of creditable input tax due or paid attributable to such sales. Thus, before the administrative claim is barred by prescription, the taxpayer must have submitted his complete documents in support of the application filed. It is upon the complete submission of documents in support of the application that it can be said that the application was “officially received” as clarified under RMC No. 49-2003.

2. In all cases, whatever documents a taxpayer intends to file to support his claim must be completed within the two-year period under Section 112(A) of the Tax Code, as amended, and the CIR, or his duly authorized representative, should have decided on the claim for tax credit or refund within 120 days from the date of submission of complete documents, or from the date of filing the application, if the claimant-taxpayer did not submit additional documents.

Hence, pending administrative claims prior to the effectivity of RMC No. 54-2014 shall be processed by the concerned offices based on available documents submitted by the claimant-taxpayer within the aforesaid statutory two-year period.

RR No. 1-2017 also enumerates claims filed and pending before the effectivity of RMC No. 54-2014 which are not covered as follows:

1. Those claims filed beyond the two-year statutory prescriptive period under Section 112(A) of the Tax Code;

2. Those denied in writing by the approving authority;

3. Those approved or granted fully or partially by the approving authority; and,

4. Those already appealed to and pending with the CTA unless there is proof of withdrawal of the case filed with the CTA.

Please take note that these new guidelines are applicable to VAT claims which were filed before June 11, 2014, the effectivity date of RMC No. 54-2014, and such claims are still pending with BIR. “Pending claims” mean that no written denial or decision by the approving authority. Hence, there is still hope for those pending VAT claims.

Those claims that were approved and granted fully or partially are no longer covered by these regulations. Likewise, VAT claims that were elevated to the CTA and still pending are also not covered by these regulations unless there is proof of withdrawal of the case filed with the CTA. For VAT claims already denied by the previous BIR administration due solely to the retroactive application of RMC No. 54-2014, we hope that the current CIR will give a chance and provide hope by evaluating the said applications based on its merits instead of the mere application of the said controversial RMC.

Wendell D. Ganhinhin is a Tax Partner & Head of the Cebu and Davao Branches of Punongbayan & Araullo.

Consumer group wants smuggling law expanded

CC) says that the law classifying large-scale smuggling of agriculture products as economic sabotage should be extended to other products to ensure consumer protection.

Following the Bureau of Customs’ (BoC) passage of an order promulgating the implementing rules and regulations of Republic Act 10845 or the Anti-Agricultural Smuggling Act last week, the UFCC said that the bureau should strengthen its efforts to plug import leakages.

“We want to push that the economic sabotage should not only be applied [in the agriculture industry]… and the first to be the victims are the consuming public,” UFCC President Rodolfo B. Javellana, Jr. told BusinessWorld on the sidelines of a news conference last week.

Mr. Javellana also said that wider protection from smuggled goods will help local industries remain competitive.

Under the law, importers who misdeclared agricultural goods with a market value of P1 million or P10 million worth of rice, face a maximum penalty of life imprisonment and a fine twice the fair value of the smuggled goods.

It also penalizes traders, or corporations who use falsified import permits to smuggle agricultural goods.

The administrative order is expected to be released “within a couple of days,” according to Customs Commissioner Nicanor E. Faeldon, after the BoC submitted it to the Department of Finance on Thursday for final review.

Cabinet Secretary Leoncio B. Evasco said recently that the National Food Authority (NFA) — which he supervises — together with the BoC, will tighten import procedures, allowing “no exemptions to whoever violates the Customs code.”

Mr. Evasco agreed when asked if the law should also be extended to other industries.

“It should also [be applicable] in other goods, since there is no difference. They should be subject to strict implementation. Whoever are producing products here in the country should also be protected,” he said.

No initiatives have surfaced on tightening penalties for large-scale smuggling of industrial goods.

“We hope that the government will be serious about this. It’s not that we are doubting them, but we actually congratulate their efforts. However, the UFCC will continue to watch out [for irregular activity in the bureau],” said Mr. Javellana. — E.J.C. Tubayan

Energy department suspends Mindanao spot market consultation on proposed rules

THE Department of Energy (DoE) has put on hold the acceptance of comments for the draft rules covering the launch of a wholesale electricity spot market in Mindanao, citing “recent developments.”

Energy Undersecretary Felix William B. Fuentebella did not immediately respond to a request for details on what transpired recently to prompt the DoE to “temporarily discontinue” accepting comments.

The circular, entitled “Declaring the Launch of the Wholesale Electricity Spot Market (WESM) in Mindanao and Providing for Transition Arrangements” was posted last week. The draft placed the market’s launch on June 26, 2017.

A source familiar with the matter said the DoE was awaiting the submission of an “annex” covering a power dispatch protocol and would post the amended draft circular shortly. The notice on the DoE web site called on the industry to disregard the previous draft as the agency “will be uploading the revised version soon.”

The source added that there would be no change in the launch date, which should coincide with the introduction of a new system by the market’s governance arm, the Philippine Electricity Market Corp. (PEMC), for the Luzon and the Visayas market.

Under the previous draft, the DoE issued a set of criteria for PEMC to comply with 15 days before the launch date. It also said that all provisions of the WESM rules, market manuals, and pricing methodology will apply to the Mindanao market.

“Prior to the establishment of the physical infrastructure connecting the Mindanao grid to the Luzon-Visayas grids, prices and dispatch schedules for Mindanao shall be separate,” the draft stated.

The criteria, numbering five, require all systems and procedures — including all interfaces with the participants and service providers necessary for the market’s operation — to be in place.

The DoE also required the forecasting, scheduling, dispatch, pricing,metering and settlement processes of the WESM to be fully operational in the Mindanao grid.

It said training programs should have been conducted for the southern island’s trading participants, with the Energy Regulatory Commission (ERC) giving its approval to the price determination methodology for the WESM design.

An independent auditor should also have certified the market dispatch optimization model as compliant with existing market rules.

In the draft circular, the DoE has also set “transition arrangements,” which directed system operator National Grid Corp. of the Philippines (NGCP) — in consultation with generation companies, distribution utilities and PEMC — to submit an interim nomination and dispatch procedures.

The procedures will govern the scheduling of available power capacities and nomination of contracted capacities in Mindanao.

The dispatch protocol will serve as a standard guideline and procedure to be followed by the NGCP Mindanao system operations, the generation companies, including those with embedded generators with a capacity of at least 10 megawatts, and load-end customers. — Victor V. Saulon

Calamity budget deemed inadequate

A BUDGET of P750 million may be “tight” for electric cooperatives seeking to restore services after calamities given the magnitude of the recent typhoons that visited the country, an official of the National Electrification Administration (NEA) said.

“The calamity loans extended by NEA in the past five years averaged P1.1 billion [yearly],” said Rossan Rosero-Lee, the agency’s deputy administrator in reaction to the proposed legislation that would set aside a “disaster management fund” for electric cooperatives.

Ms. Rosero-Lee made the assessment after typhoons Yolanda and Lawin hammered distribution utilities in the provinces in 2013 and 2016, respectively.

She said about 20 typhoons hit the country each year, based on data from the weather agency, most frequently transiting northern Luzon followed by Catanduanes and northern Samar.

Based on statistics from NEA, from 2007 to 2016, NEA extended financial assistance to electric cooperatives amounting to P6.75 billion, of which P5.2 billion are in the form of grants and P1.55 billion were calamity loans. The grants are outright assistance extended by the government while loans are to be repaid with interest.

Senator Sherwin T. Gatchalian is proposing that the government “shore up” the resiliency of the country’s electric cooperatives against natural calamities, which hit power structures including distribution and transmission lines.

Senate Bill No. 1253, or the Electric Cooperatives Disaster Management Fund Act, proposes putting up a P750-million fund to provide financial assistance to the cooperatives for the restoration and rehabilitation of damaged power facilities and infrastructure.

Mr. Gatchalian, who chairs the Senate energy committee and principal author of the bill, explained that without a dedicated funding source, electric cooperatives have no choice but to seek interest-bearing calamity loans from NEA.

The loans can take as long as two years to be converted into grants. The cooperatives, in the meantime, resort to borrowing from financial institutions to carry out their services. There are times when the loans are not converted because of budgetary constraints, resulting in financial distress for the non-stock, non-profit entities.

Calamity loans carry a 3.25% interest rate per annum and a repayment period of 10 years, but without exceeding the remaining franchise life of electric cooperative that avails of financing. — Victor V. Saulon

Bird flu import ban seen boosting poultry industry

DAVAO CITY — Import bans on poultry products including dressed and deboned chicken, duck and eggs, following outbreaks of bird flu in Europe and Asia, are expected to benefit the local poultry industry.

“This will be a big boost to the local poultry industry,” Vicente T. Lao, chairman and chief executive officer of Maharlika Agro-Marine Venture said.

Maharlika is supplying Japan and several Manila restaurants with premium-cut duck meat.

Maharlika, which was established in 2006 exports up to 28 metric tons (MT) of duck suitable for preparation as Peking Duck preparation to Japan every month. It supplies the local market with up to 20MT. The company sources from 3,000 duck breeders every three months for Cherry Valley Farms, Ltd in the United Kingdom. It breeds ducks in Manolo Fortich, Bukidnon and in the Arakan Valley, at the boundary of Davao City and North Cotabato. The ducks are then processed in facilities in Cagayan de Oro and Davao City cities for the local and export markets.

Agriculture Secretary Emmanuel F. Piñol ordered the import ban last week to protect the country’s poultry and duck industry.

“During the weekend, I have signed directives specifically identifying the following countries with total ban to export chicken and poultry products and ducks to the Philippines,” Mr. Piñol said.

The Philippines is currently free from bird flu, helping boost the prospects of its poultry products worldwide.

Among the countries that are totally banned from exporting poultry to the Philippines are South Korea, Germany, France and Netherlands. The only countries allowed to export poultry to the country are the United States, Canada and Australia.

“These three countries are exempted from the ban mainly because they never had reported cases of Avian Flu or poultry diseases and also because they have always implemented stringent quarantine measures,” he said.

Despite this, strict quarantine measures will be implemented even for products coming from the three exempted countries.

“The Philippines has never had cases of bird flu mainly because we are isolated by the bodies of water which surround our islands and we do not share borders with other countries,” he said.

Mr. Piñol said the import ban may be a drastic measure but it has to be done to protect the poultry and duck industry and also public health.

“I expect to receive complaints and requests for reconsideration from the countries affected by the ban but I am appealing to our trading partners to understand our position,” he said. — Carmencita A. Carillo

ECCP ‘encouraged’ by IPP draft

THE European Chamber of Commerce of the Philippines (ECCP) said that the new Investment Priorities Plan (IPP) will help address certain “pressing issues” on the investment process, given the high cost of doing business here compared to other ASEAN countries.

ECCP President Guenter Taus outlined specific concerns that need to be addressed to improve business conditions in the Philippines, noting how preferred incentives of the IPP 2017-2019 reflect similar priorities of the business chamber.

The IPP 2017-2019 is awaiting the approval of President Rodrigo R. Duterte. Submitted to Malacañang in late December, the IPP aims to make development inclusive, providing incentives intended to drive progress across regions.

“We are encouraged seeing the IPP and its provisions, showing resolute commitment to encourage and bring in investors to the Philippines,” he said in an e-mail to BusinessWorld last week.

Commenting on the final copy of the draft, Mr. Taus cited the need to address issues in certain key sectors like telecommunications, construction, infrastructure development, climate change and energy efficiency.

“In the area of telecommunications, the opening up of this sector to more industry players as well as multinational prospects is much needed as this will help provide consumers with fast, reliable and stable internet at competitive price,” he said.

Among the preferred activities listed under the new IPP are strategic services. These cover a wide variety of services from the design of integrated circuits to state-of-the-art engineering, procurement and construction.

Under strategic services, incentives will be given to “new players” that establish connectivity for fixed and mobile broadband services.

“Only new players may qualify for registration,” the IPP read.

PLDT, Inc. and Globe Telecom, Inc. — which are in the middle of their own expansion plans — currently dominate the market. The government has been looking for a third player to challenge the duopoly and possibly make telco services more affordable.

Apart from being named a priority in the new IPP, the infrastructure industry could attract more investment if it eliminates a rule by the Philippine Contractors Accreditation Board (PCAB) that currently favors domestic contractors over foreign ones, in terms of the flexibility of their licensing schemes.

“With regard to construction, PCAB issue must be addressed and abolition (of the requirement that foreign firms be licensed separately for each project) would probably encourage much needed investment in needed technologies in order to guarantee that necessary infrastructure projects are being realized,” he said.

“We also believe tourism is one of the most important sectors with the highest potential to create inclusive growth, through employment generation and economic development in remote areas across the archipelago. However, much infrastructure development is badly needed to achieve the ambitious goal of achieving 6.5 million tourist arrivals this year.”

He also said that the government should be true to its word and ratify the Paris agreement in mid-2017, which would formally include the Philippines in the global movement to cut down carbon emissions in order to lessen the risk of climate change.

Mr. Taus added that energy efficiency technologies, which are among preferred activities under the new IPP, could be further incentivized through an expanded list of technologies exempted from import duties for PEZA locators; and expansion of the measure nationwide level to cover all manufacturing activities, even those that are not located in PEZA zones.

He also said noted the need to ensure institutionalizing energy efficiency and conservation and the nationwide coverage of incentives for the installation of technology in support of energy efficiency and conservation.

“Furthermore, we are of the opinion that the IPP incentives and penalties need to be in line with the energy efficiency bills supported by the Department of Energy (DoE) and developed during the 16th Congress,” he said.

The European Union is one of the largest investors in the Philippines.

Net foreign direct investment (FDI) rose 86.98% in 2015 to $330.64 million, according to central bank data. However, preliminary figures show that net FDI fell 31.23% in the first 10 months of 2016 to $142.19 million.

Presidential Spokesperson Ernesto C. Abella said in a text message yesterday that the process to approve the IPP is “ongoing.” He later clarified that the “Philippine Development Plan must be approved first.”

If approved, the 2017-2019 IPP will count as “preferred” investment the following areas: manufacturing including agri-processing; agriculture, fishery and forestry; strategic services; infrastructure and logistics including local government unit public-private partnerships; health care services including drug rehabilitation; mass housing; inclusive business models; environment and climate change; innovation drivers; and energy.

Tourism is one of the most important sectors with the highest potential to create inclusive growth

DA says 2-tier tax will bring hardship to tobacco industry

AGRICULTURE Secretary Emmanuel F. Piñol said legislation to impose a two-tiered tax system on cigarettes will bring hardship to tobacco farmers who are still reeling from the previous tax hike.

“The DA (Department of Agriculture) supports the position of a unified tax scheme,” Mr. Piñol said in a text message over the weekend, adding that he will direct the National Tobacco Administration (NTA), one of its attached agencies, to explain its position.

Mr. Piñol was reacting to reports that the NTA had expressed support for House Bill 4144, which seeks to impose a higher sin tax on cigarettes and amend provisions of the Republic Act of 10351 or the Sin Tax Reform Law of 2012.

Last week, a group of tobacco farmers called on the Senate to consider the effects of the said bill.

“Our position is that we hope the old law is maintained without adding the new tax from 4144. We want the old law to mature before they make another one. They already are taxing cigarettes a lot,” said Philippine Tobacco Growers Association (PTGA), Inc. President Saturnino C. Distor in a phone interview last week.

“We are affected because every time cigarette prices rise, demand falls,” Mr. Distor added.

In a petition published in a newspaper last week, the PTGA, with the Federation of Free Farmers (FFF) said that revenue the government derived from tobacco hit P100 billion in 2015, from P32 billion recorded in 2012.

This, according to the farmer groups, has the tobacco sector “giving more than our fair share” as it accounts for around two-thirds of total sin tax collections.

Data from the NTA, as cited by the groups, also showed that local tobacco production dropped to 51.95 million kilograms in 2015, down 19.81% from 2012 levels.

Mr. Distor also said Congress is trying to pass House Bill 4144 without due consultation with farmers.

“We were never consulted. I only found out about the bill on second reading,” Mr. Distor added.

Under HB 4144, packs of cigarettes will be taxed P32 or P36 depending on price, with a 5% increase in tax every year.

Meanwhile, the current Sin Tax Reform Law of 2012, which took effect in 2013, provides that packs of cigarettes, regardless of net retail price, will be taxed at a single rate of P30.00 with an annual 4% upward adjustment thereafter.

ABS party-list representative Eugene Michael B. De Vera who filed the measure said that lawmakers had to “strike a balance” between the need to discourage cigarette smoking, raise government revenue, and look after the welfare of the tobacco industry.

Mr. De Vera also noted that under Republic Act 7171 and Republic Act. 8240, tobacco planters have a 15% share out of the collection of the tobacco excise taxes.

“So any increase in tobacco excise taxes benefits the tobacco planters,” Mr. De Vera said in a text message last week. — Janina C. Lim

DoF tax reform package too aggressive — Angara

THE Senate committee on ways and means will seek to temper the first tax reform package of the Department of Finance (DoF), with the committee chair, Sen. Juan Edgardo M. Angara, calling the proposal too aggressive.

“It’s quite aggressive basically the DoF package is quite aggressive. From zero pesos no [diesel] excise tax you’re going to six pesos,” Mr. Angara said in a television interview yesterday morning, the uncut transcript of which was sent to journalists as a press release.

Mr. Angara added that the six peso excise tax for gasoline and diesel proposed by the DoF would translate to an approximately 5%-6% increase in food prices.

Using this month’s retail prices as a benchmark, he explained that the measure would lead to a P10 per kilo increase in the price of pork, P7 per kilo increase in fish, and a P2 per kilo increase for both rice and sugar. Prices of sliced bread would increase by P2 per loaf.

Jeepney fares, meanwhile, would increase by P0.70, while bus fares would see a P1-P1.25 price increase depending on whether or not the bus is air conditioned.

The DoF also plans to increase the excise tax imposed on automobiles to 5% from 2% for automobiles priced below P600,000; 20% for those at P600,000 to P1.1 million; 40% for those at P1.1 million to P2.1 million; and 60% for vehicles above P2.1 million.

Mr. Angara reported that this would lead to an approximately 2% increase in the price of the Hyundai Eon small car, a 7% increase for the Toyota Innova minivan, a 20% increase for the Ford Everest SUV, and an 84% increase for the Toyota Land Cruiser SUV.

These excise taxes are among the measures proposed by the DoF to offset the revenue losses from the reduction of personal income tax (PIT) rates, in a method which the legislator also found too aggressive.

“They are very aggressive also on the cutting-side like their proposed income tax reforms,” said Mr. Angara.

In the DoF’s proposal, those earning not more than P250,000 annually would not have to pay personal income taxes.

For the first two years of the tax reform’s implementation, those earning more than P250,000 but not more than P400,000 would have to pay 20% of the amount in excess of P250,000; those earning over P400,000 but no more than P800,000 a charge of P30,000 plus 25% of the amount in excess of P400,000; those earning over P800,000 but no more than P2 million a charge of P130,000 plus the 30% of the amount in excess of P800,000.

Those earning over P2 million but not over P5 million will continue to pay the current top rate of 32%, charged P490,000 plus 32% of the amount exceeding P2 million.

The “ultra-rich” earning more than P5 million will pay P1.45 million plus 35% of the amount in excess of P5 million.

For the third year of implementation, personal income tax rates will be reduced to 15%, 20%, 25% and 30% respectively, while the ultra-rich and the tax exempt will have their personal income tax rates unchanged.

“That’s why they have to be aggressive also on the revenue-raising side,” Mr. Angara said.

“For me, we should not have to be aggressive on both sides because it will shock a lot of sectors,” he added. Speaking for legislators, he said that they would only seek to index PIT rates to inflation.

“The country collects about P300 billion from its people and the DoF proposal will cut the collection in half,” he added. “For us lawmakers, our proposals to cut it or to update the tax brackets, you would lose about P50 billion. Under their package you will lose a 150 billion.”

The bill for the reduction of personal income tax and the fuel excise tax is currently pending at the committee level in the House of Representatives. — Lucia Edna P. de Guzman

Photo of Senator Juan Edgardo ‘Sonny’ M. Angara, chair of the Senate Committee on Ways and Means, speaking during a senate committe hearing in 2015. — SENATE PRIB

FEU bags 6 POV awards

A SHORT film made by a group of students from Far Eastern University (FEU)-Manila took home the majority of the awards at the 13th Piling Obrang Vidyo or POV XIII: Celebrating the Power of People’s Narratives organized by UP Cinema. Ma? won Best Cinematography, Best Sound, Best Performance (in a tie with Nandito Naman Tayo Para Sa Isa’t Isa, ‘Di Ba? by Gilb Baldoza of UP Diliman), Best Poster, Cinemasters’ Choice (selected by the organizers), and Audience Choice at the awards ceremony held on Jan. 21 at UP Cine Adarna. The 10-minute film tells the story of Andre (Antonio Collantes), a boy who suddenly finds himself alone in the house in the middle of a blackout. FEU Film Society Vice-President Ralph Quincena wrote the screenplay, edited and co-directed the film with fellow FEU Department of Communication student Patricia Ramirez. Lutab by Ma. Jerowe Papin and Efren Orpiada, Jr. of Ateneo de Naga University won Best Narrative Film and Best Editing (in a tie with Processions by Steven Paul Evangelio of UP Diliman). Processions also bagged Best Screenplay while The Last Gig on Earth by Mariah Reodica, also from UP Diliman, won Best Production Design. In Memoriam by Jeremy Quing and Catrina Mae Oblefias of Southern Luzon State University got the Best Documentary prize while Ang Pagkalaglag ng Ginintuang Salamin ng Pagkakilanlan by Tricia Sotaso of Mapua won Best Experimental Film. Award-winning filmmakers Lav Diaz and Jason Paul Laxamana, actresses Angeli Bayani and Irma Adlawan, cinematographer Tey Clamor, editor Carlo Francisco Manatad, production designer Mao Fadul, and sound designer Mikko Quizon comprised the narrative film jury. Kiri Dalena, Sheron Dayoc and Cha Escala judged the documentaries while Hector Barretto Calma, Mervin Espina and Rox Lee served as jury for the experimental films.

K-pop star in Manila

KOREAN RAPPER and dancer Jay Park will perform tonight at the Valkyrie at the Palace as a special guest of K-Beauty Philippines, a beauty fair hosted by Yeppunonnie Philippines. A former member of K-pop group, 2PM, the model-choreographer is also the founder and CEO of the AOMG (Above Ordinary music Group), a Korean independent record label specializing in hip hop. Mr. Park was last seen in Manila as a solo artist in May 2012 for a three-day mall tour. Several Yeppunonnie’s beauty partners will be on hand to conduct demonstrations and introductory presentations on the makeup and skincare products sold online. Ouniwang, a Korea-based affiliate who is also engaged in online sale of Korean beauty products, is a co-presenter. The event starts at 8 p.m. Select ticket holders will have a chance at a meet the Korean pop star. For ticket inquiries, call 0906-561-3849 or 0927-541-4302, e-mail hello@yeppunonnie.ph or visit the official Facebook page, Yeppunonnie Ph.

SmartKids children’s fair

A DRAGON DANCE is a festive opener for SmartKids Asia Philippines (SKAP), to be launched on Chinese New Year. SKAP is an edutainment kids’ fair that will be held at the SMX Convention Center from Jan. 28 to 29 from 10 a.m. to 8 p.m. Now entering into its third year, SKAP continues to provide a slate of educational activities for parents and kids. At this year’s fair, family oriented brands will bring in their own stage performances and activities which include dance numbers with mascots; mind-stretching games with prizes; and arts and crafts sessions, among others. There will also be free complimentary classes. For two days, SKAP attendees can avail the Smart Trial Classes that will tackle coding introduction sessions, cooking demos, creative classes, financial wellness talks, and a mental arithmetic discussion, to name a few. According to the SKAP organizers, it is best to register early because only 40 slots are available for the classes due to limited space. There will be over 100 exhibitors at the event that will offer their own games, raffle activities, and product sampling for the attendees. At the side of the venue, there will be a play area for children and a couple of food stalls. SmartKids Asia started in Malaysia 14 years ago, then made its way to Singapore, Indonesia, India, and the Philippines. Discounted tickets are available now at MetroDeal. Regular priced tickets will be on sale at the venue. For details about the roster of activities and booths, visit www.smartkidsasia.com.ph.

A SCENE from the short film Ma?

Hollywood set for Oscars picks with no big surprises

LOS ANGELES — All eyes will be on Hollywood Tuesday (Wednesday in Manila) as the list of nominees for this year’s Oscars is unveiled with critical darlings La La Land, Moonlight, and Manchester by the Sea set to fare well.

But beyond the suspense surrounding the batch of nominees, the announcement is also expected to address the long-running #OscarsSoWhite controversy that cast a shadow over last year’s awards ceremony because of its lack of diversity.

The nominated films, actors and filmmakers will be unveiled at a pre-dawn announcement which for the first time will be streamed online.

Industry watchers are predicting that Damien Chazelle’s whimsical, romantic musical La La Land — buoyed by a record seven Golden Globe awards earlier this month — will also triumph at the Feb. 26 Oscars bash with possible golden statuettes for best movie, best actor and for several other categories.

But the movie starring Emma Stone and Ryan Gosling is facing stiff competition from Moonlight — the coming-of-age tale of a black man in Miami — and Manchester by the Sea, about a depressive loner played by Casey Affleck.

Both films also received nods at the Golden Globes, though far fewer than the seven to La La Land.

Other front-runners for best picture are Denis Villeneuve’s sci-fi thriller Arrival; Mel Gibson’s bloody WWII movie Hacksaw Ridge; Garth Davis’s family drama Lion; and Theodore Melfi’s biographical comedy-drama Hidden Figures.

In the lead actor category, Affleck, Gosling, and Denzel Washington, who plays an African-American father trying to raise his family in the screen adaptation of the Broadway hit Fences, are leading the pack.

Other contenders are Andrew Garfield, who plays an army medic in Hacksaw Ridge and Viggo Mortensen who plays a father trying to raise his six kids in Captain Fantastic.

The field is also crowded in the best actress race, where Stone is expected to vie for an Oscar opposite Natalie Portman, who plays a grieving JFK widow in Jackie; Isabelle Huppert, for her performance in the rape-revenge thriller Elle; Amy Adams, who plays a linguist able to communicate with aliens in Arrival; and Meryl Streep, who stars in the comedy biopic Florence Foster Jenkins.

Huppert — often described as France’s equivalent of Streep — scooped the best actress award at the Golden Globes for her staggering performance in Elle, which also won for best foreign film.

Industry pundits say the 63-year-old could very well walk away with an Oscar next month, becoming one of the rare actresses to win for a foreign language performance.

“After a very surprising Golden Globe win earlier this month, we not only expect Isabelle Huppert to receive an Oscar nomination on Tuesday but to be a strong contender to even win in February,” said Chris Beachum, managing director of awards prediction Web site Gold Derby.

French actress Marion Cotillard won the award in 2008 for her performance in La Vie en Rose, a biopic about the life of legendary singer Edith Piaf.

‘OSCARS NOT SO WHITE?’
As for diversity, the word on everyone’s mind ahead of this year’s Oscars, Beachum said he expects the upcoming nominations to reflect efforts by the 6,000 plus members of the Academy of Motion Picture Arts and Sciences to be more inclusive.

Last year the Academy came under scathing criticism for its overwhelming bias toward white nominees — and vowed afterwards to double by the year 2020 the number of women and people from minority backgrounds among its voting members.

“With films like Fences, Hidden Figures, Lion, Moonlight all set for major nominations, it seems like diversity will thankfully win the day for this year’s Oscar nominations,” Beachum said.

But the woman behind the #OscarsSoWhite hashtag, April Reign, said although Hollywood has made progress, it was still too early to cancel the hashtag.

“One year does not fix a problem that has been going on for over 80,” she told National Public Radio in a recent interview. “There has been an increase in the number of films that reflect the black experience.

“However with respect to people of color overall, with respect to marginalized communities — which is what #OscarsSoWhite is all about — it’s still been a relatively poor year.” — AFP