Digital ad fraud estimated to cost industry $7.2 billion in 2016
THE ADVERTISING INDUSTRY was on pace to lose $6.3 billion last year by showing digital ads to robots, according to a December 2014 study by White Ops, a fraud detection firm. The study applied some concrete numbers to illustrate a problem that most people in the industry understood was pervasive.
Arctic islands seek to charm visitors with winter cold, darkness
OSLO — A Norwegian chain of Arctic islands is seeking to turn numbing cold and total winter darkness into a draw for visitors who usually only venture north for the midnight sun during fleeting summers.
Postmodern cautionary tale
By Johanna D. Poblete
Theater Review
3 Stars and a Sun
Feb. 4 to March 6
Tuesdays to Fridays, 8 p.m.;
Saturdays and Sundays, 3 and 8 p.m.
PETA Phinma Theater, No. 5 Eymard Drive, New Manila, Quezon City
Bennet sisters don swords Pride and Prejudice and Zombies
LOS ANGELES — Jane Austen’s classic tale Pride and Prejudice gets a somewhat different makeover for cinema screens with heroine Elizabeth Bennet armed with a sword and fighting zombies.
Beautiful music
By Joseph L. Garcia
Concert
The Amazing Brahms
Metro Manila Concert Orchestra
Feb. 5
Little Theater, Cultural Center of the Philippines, Roxas Blvd., Pasay City
Do we really need salespeople?
Getting The Edge In Professional Selling
Terence A. Hockenhull
“Sir! Would you mind spending 5 minutes with me, participating in a survey?”
Genes show why bedbugs are tough suckers to kill
PARIS, FRANCE — Bedbugs, the notorious bloodthirsty critters which tormented the residents of New York City some years ago, have become genetically wired to resist pesticides, experts said on Tuesday.
Iloilo’s Dinagyang Festival gets Korean spice
Text and photos by
Louine Hope U. Conserva
ILOILO CITY’s annual Dinagyang Festival, held every fourth weekend of January, is similar to Cebu’s Sinulog and Kalibo’s Ati-Atihan, two of the Philippines’ major fiestas that highlight the culture of indigenous tribes mixed in with the Catholic devotion to the image of the baby Jesus known as the Sto. Niño.