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Businesses urged to embrace disruption

By Jennibeth B. Reforsado

Companies have no other option but to embrace disruption to keep them ahead of the curve, speakers said during the disruption session of BusinessWorld’s first-ever Economic Forum held last July 12 at the Shangri-La at the Fort, Bonifacio Global City, Taguig.

Firms must realize the importance of responding to changes — inside and outside the corporate world, said Margot B. Torres, executive vice-president and deputy managing director of McDonald’s Philippines, and one of the speakers during the session. She cited the fate of more than half of Fortune 500 companies that have gone bankrupt, have been acquired, or have ceased to exist since 2000 due to disruption.

For his part, Alfredo C. Tan, group director of Global Marketing Solutions, Facebook Canada, concurred, saying that since change is currently the norm, companies must never be complacent and never stop innovating.

He also said that the world has already gone mobile, with 7.5 billion mobile devices expected to grow five times than the population of 100 countries including the Philippines. This massive consumer base presents a lot of opportunities for firms, he added.

A similar opportunity will also be afforded to the players of the country’s power industry if they go solar, said Leandro L. Leviste, Solar Philippines president.

Calling it as the power industry’s “best kept secret,” he said solar with batteries is cheap enough to displace the country’s entire gas and diesel and supply the majority of our energy demand, with the balance in co-existence with coal. He cited Deutsche Bank’s report on grid parity that said the Philippines is best suited for solar as we have one of the world’s highest power rates and high solar irradiation.

“[Solar] can grow the power industry by five times, lower power prices, clean the environment, create a million jobs, and [is] the biggest investment opportunity of the 21st century,” said Mr. Leviste.

For his part, Donald Patrick Lim, ABS-CBN Broadcasting Corporation Digital Media Division’s chief digital officer, refers to innovation as the centerpiece of every organization. He cautioned, though, that the challenge of innovation does not really lie on small companies but on bigger, established ones.

“Whether we like it or not, we are already [in the digital age]. The question as an organization is how much we digitize our companies,” he said, adding that several corporations have to go through so-called “digital maturity” by first assessing upon themselves where they are now and where to go further. This, as Mr. Tan pointed out that the tools of today will not necessarily be the tools of tomorrow.

Meanwhile, McDonald’s Ms. Torres gave six pointers — agility, authenticity, experience, intimacy, omni channel, and utility — to guide businesses as they embark on the journey towards disruption.

“Disruption probably means changing your own mindset. Companies actually do not change, people do. Your competition is yourself against becoming unwilling and uncapable of change,” she said.

Disruptive technologies may do pose as challenges for businesses in every sector, but for those who have the will to change to stay relevant in these ever-changing times, disruption is an ally. As Mr. Leviste said, disruption should not be prevented, and that “if you can’t beat them, you should join them.”

Jennibeth B. Reforsado worked as a proofreader for BusinessWorld for three years. She is now a writer-in-training for the Special Features Section.

Filipino accountants get lift from regional accord

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By Erika Denise L. Dizon, Special Features Writer

As the entire region waits for the ASEAN Economic Community (AEC) to get in full swing, affecting all sectors of the economy and millions of Filipinos, the accountancy profession is anticipating dramatic changes and implications for their industry.

In 2014, a pact to promote the mobility of accountants within the region was signed by the 10 ASEAN member states. With the ASEAN Mutual Recognition Arrangement (MRA) on Accountancy Services in the works, industry professionals are optimistic that accountants in the region will have better opportunities once the pact is fully implemented come 2017.

“The challenge is to upgrade and put the accountancy profession at a stage where they have to be globally competitive because we’re aiming to exceed global standards,” Professional Regulatory Commission-Board of Accountancy (PRC-BoA) Chairman Joel T. Torres said in an interview.

Managing Partner & Chief Executive Officer of Navarro Amper & Co. Greg S. Navarro said local accounting professionals are looking forward to the fulfilment of the MRA. “It is still a work in progress. There’s still many barriers or non-trade barriers that prohibit the free flow of people and skilled labor.”

Mr. Navarro said the Philippines is a top talent source for countries like Myanmar, Cambodia, and Laos that need skilled workers to aid their homegrown accountancy firms. With the AEC, the region becomes almost borderless, making the exchange of talent easier.

Asked about the possibility of having more foreign workers in the Philippines when the AEC comes into effect, Mr. Navarro said this may be viable as local conglomerates see how foreign service providers could offer new perspectives and, in effect, help them put their own firms on a par with companies in the region.

“On the other hand, let’s face it, we don’t pay very well. How do we expect a Singaporean to come here if they’re going to get less than a third of what they’re earning? That’s the constraint,” he said, adding that smaller economies within the region also do not have enough talent to send abroad.

INDUSTRY GROWTH

Still, the country’s accounting industry has continued to expand, which industry experts attribute to the sustained growth of the economy.

“As a professional services firm, we basically serve the business communities. If business is good, then it follows that our performance is good,” Mr. Navarro said, adding that his company has experienced double-digit growth.

In the past five years, Navarro Amper & Co., the local practice of the Deloitte Touche Tohmatsu Limited Global Network, has seen a 12-15% rise in revenue.

Meanwhile, Roberto G. Manabat, Chairman and CEO of R.G. Manabat & Co., Philippine member firm of KPMG International, said his company’s performance in the last three to five years was “excellent” as its annual compounded growth rate grew by double digits or more than 11%.

“If you benchmark our company’s performance against the Philippine economy, I’d say we are doing good,” said Mr. Manabat.

One facet that is still lacking, however, is the industry-wide implementation of a Quality Assurance Review (QAR) program, PRC-BoA’s Mr. Torres said.

Now categorized under the commission’s key priorities through its “Expanding Horizons (EH)” initiative and a major development in itself, the QAR aims to keep local auditors to their toes as it will regularly monitor the quality of their outputs.

“Maybe in a matter of months, it’s just probably another notch to exceed global standards. With this and other projects being put in place, I think we will now be in the position to hurdle that. There are more than 100 projects in that [EH] strategic plan. That can be the starting point,” Mr. Torres added.

The EH agenda is a six-point plan for the local accountancy profession. The strategies include instituting quality and governance measures; effectively regulating the profession; enhancing image and reputation of accountancy; enhancing stakeholders’ involvement and cooperation; instituting structural changes; and providing communication and assistance mechanisms

BRAIN DRAIN

But “brain drain” or the emigration of skilled people from a particular country is a serious hurdle to the future of the accounting profession in the Philippines, the industry officials said.

Mr. Torres said there is an ongoing shortage of accountants because demand for these skilled workers spans from national to worldwide. He said many of the Philippines’ young accountants go to the United States, Europe, and the Middle East to look for higher-paying jobs.

“We hope that there can be a reverse drain that will arise,” he said.

To prevent homegrown talent from going out of the country to practice their profession elsewhere, Mr. Torres said the industry should come up with the proper business climate and offer competitive salaries.

Navarro Amper’s Mr. Navarro said: “You really have to improve the economy and have inclusive growth. Even with the impressive growth, it does not really trickle down as we still have a lot of joblessness. The jobless rate does not really move too much so that’s still a challenge.”

The nation’s perennial problems of infrastructure, peace and order, sluggish internet connections, level-playing field, and traffic, among others, also hinder the industry’s growth prospects, as well.

“The constraints will be the constraints in the Philippine economy,” R.G. Manabat’s Mr. Manabat said. “When those have been addressed, everything will flow smoothly.”

Erika Denise L. Dizon (@erikadzn on Twitter) finished BA Journalism from the University of Santo Tomas.

Foreign education brands move to expand locally

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By Keith Richard D. Mariano, Reporter

On several occasions, President Rodrigo R. Duterte has suggested that Algebra and Calculus be taken out of schools’ required curricula.

The president’s suggestion — proposed during one of his many moments of levity — was based on his experience of spending seven years, instead of the usual four, in high school where he hardly passed any of these two subjects.

“I’ll take out calculus. You all went through high school — what did you learn from calculus, trigonometry? Algebra should be replaced by Business Math,” said Mr. Duterte, who managed to graduate from law school, pass the bar exam, and even become a prosecutor.

Although he appears to be cracking a joke, his proposal to do away with algebra and calculus may make sense in a country of jobless and underemployed people.

In a survey conducted in January, the Philippine Statistics Authority found 2.47 million unemployed Filipinos another 7.88 million underemployed. They accounted for more than a fourth of the country’s 42.5 million labor force.

“We are so obsessed that a person must have a four-year degree before he’s worth anything,” Philippine Franchising Association Chairperson Emeritus Samson C. Lim said in a July 7 interview.

Mr. Lim, dubbed as the father of Philippine franchising, runs the Canadian Tourism and Hospitality Institute in the Philippines, a vocational school that offers one-year diploma and one-month certificate courses.

“We can train the person and in one month, we can get him an on-the-job training in a five-star hotel and my student is practically preferred over students who graduated with a four-year degree from a university,” Mr. Lim said.

The vocational school boasts of meeting international standards, a selling point that came in handy with the foreign education brand Mr. Lim brought to the Philippines through franchising in 2011.

The Canadian Tourism and Hospitality Institute is a franchise of the Canadian Tourism College, a private college established in Vancouver in 1980 to offer hospitality, tourism, airline and adventure programs.

Currently, the vocational school has 150 students enrolled in diploma courses and 300 in certificate offerings.

Mr. Lim ventured into the education business with a question that may have — more or less — prompted Mr. Duterte to push for an education free of algebra and calculus.

“For a developing country, what are the needs, what are the types of people that we need, what are the skills that we need to teach them. I think we have to focus on that,” Mr. Lim said.

“So, when I send you my students, on day one he is working already. He can work, you can put him in a front office, you can put him in a restaurant, you can put him in housekeeping, in the sales, telephone and what have you.”

Win-win situation for employers, workers

The need to acquire skills rather than a college diploma is creating interest from foreign education brands to expand into the Philippines and, at the same time, providing opportunities for Filipinos looking to have a business.

The Philippine has around 1,500 local and international franchise concepts, about half of which are in the food and beverage sector, U-Franchise Sales & Management President and Francorp Philippines Senior Vice-President Sam Christopher Lim said in a June 23 interview.

“Food is food — people will always be interested in food — but education is the next wave,” the younger Lim noted.

Education franchise brands in Singapore, in particular, are looking to expand into the Philippines and other Southeast Asian countries, Franchising and Licensing Association (Singapore) Chairman Donna Lee said in a June 23 interview.

Ms. Lee, who founded the KinderGolf franchise, noted the franchise concepts are mostly in the area of enrichment aside from skills development.

“When I came back from Singapore, I found this seriously addictive math. It’s teaching math in a new way — they actually give you a certain item you can relate that equation to, so that instead of just using your mind, you are using your eyes and other senses,” Mr. Lim said. “The problem there now is because they’re teaching these new math systems now in [Philippine schools], the parents or the grandparents like us can no longer tutor them because we don’t know how that works.”

Businesses offering enrichment programs will supposedly become increasingly important. And a foreign brand will make it a profitable venture.

“Most of my students are children or niece or nephews of OFWs [overseas Filipino workers]. They see the value of vocational schools, the value of an international diploma,” Mr. Lim said.

Keith RICHARD D. Mariano (@kdmariano on Twitter) covers the Philippine Stock Exchange and the Securities and Exchange Commission for BusinessWorld. On weekends, he tries to get some sleep and/or see controversial films.

How to profit from Metro Manila’s urban congestion

 

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By Bienvenido S. Oplas, Jr.

Worsening traffic congestion in Metro Manila and other big cities in the Philippines has led people to believe that this will negatively affect people’s health, temper, and eventually, the economy. Thus, the solution is to decongest heavily urbanized cities and spread out development and modernization to the peripheral cities and provinces.

This subject was partly tackled during the first BusinessWorld Economic Forum last July 12, 2016 during the panel discussion about succession and transition. Among the speakers were Ernesto M. Pernia, Socioeconomic Planning secretary; Kevin L. Tan, senior vice-president & head of Megaworld Lifestyle Malls, Megaworld Corporation; Bienvenido V. Tantoco III, president of Rustans Commercial Corporation; Nina D. Aguas, CEO of Insular Life; and Wilfred Steven Uytengsu, Jr., president and CEO of Alaska Milk Corporation.

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Although the focus of the discussion was about how companies prepared for smooth corporate succession, the speakers also provided a wider perspective and tackled some national issues and transition. All agreed that Metro Manila is very congested and that developments should be driven to less urban and rural areas. Mr. Tan in particular highlighted that many real estate developers are going out of Metro Manila because there are more developments in several provinces and big cities, more BPOs, other businesses.

If we look around the world, each country has one or more political and/or financial capital and these places experience congestion where the demand for certain services outpaces the supply. This happens because congestion is natural and part of human nature’s demand for socialization and interaction. It is faster and easier if the office, the kids’ school, the bank, grocery store, car repair shop, etc. are just a few kilometers away instead of dozens or hundreds of kilometers.

Let us check the degree of congestion of the Philippines compared to other ASEAN nations, and from two small, highly congested neighbors. A 50-year gap, 1964 to 2014, table is constructed. The per capita income in purchasing power parity (PPP) valuation over a 30-years gap is also shown.2-1607-Population-density

What the above table shows are the following:

1. Highly-congested Singapore, Macau, and Hong Kong also have very high per capita income. There are many explanations for this and the efficiency gains of having almost everything nearby is definitely one of them. Brunei is a different case, small population but relatively big land area rich with energy resources for export, like natural gas.

2. Less-congested Cambodia, Myanmar, and Laos also have low per capita income of only $5,100 or less. Again, there are many reasons for this and the inefficiencies and inconvenience of being far from various economic units like big banks, big grocery stores, etc. should be one of those reasons.

3. The Philippines is second most congested country in the ASEAN after Singapore. Its population has more than tripled over the past 50 years.

Let us check the numbers for Metro Manila. From 636 square kilometers originally, the megacity now has a land area of 644 square kilometers (owing to reclaimed areas at the CCP-SM MOA) and a population of 12.877 million, as of the August 2015 census. Based on these numbers, its population density is 19,995 persons/sq. kms., comparable to that of Macau.

But one report says World Bank data shows that Metro Manila has a 1,300 square-kilometer land area as of 2010. Or a population density of 9,906 people per sq. km. in 2015, still higher than those in Singapore and Hong Kong.

So if congestion is natural for people, how can we optimize and benefit from the presence of many people per square kilometer of land?

ACDimatatac-301. More land reclamation. The 800 or so hectares in the CCP-SM MOA-Entertainment City have created lots of businesses and jobs for Filipinos. The planned additional reclamation projects in Manila Bay should proceed, and at a fast rate.

Aside from creating new lands in the sea, there is also a need to remove huge volume of silt, mud, and solid wastes in river beds of the Pasig, Las Piñas, and Marilao rivers that drain into Manila Bay. These smelly solid wastes cannot be brought to dumpsites where most LGUs declare a “not in my backyard” (NIMBY) policy.

2. More skyways, elevated interchanges and U-turns, tunnels. Traffic congestion is an engineering problem with engineering solutions. Such solutions should veer away from hiring more traffic officers and officials, avoid having more stoplights. Instead, officials should build more hard infrastructure that can provide service to the public and motorists 24/7 for decades to come.

3. More trains, LRT/MRT, running along C5 and C6, above ground and underground, extending north and sound, east and west, of Metro Manila. In Tokyo, Seoul, and Singapore, it is common to see multi-level train stations and shops underground. Public Private Partnership (PPP) schemes are already existing to encourage more private funding and construction of these projects.

4. More low-cost medium- and high-rise residential condos. This immediately frees up space for more urban forestry and public parks, unlike in horizontal low-cost housing. Multiple regulations and taxation by both national and local governments should also decline. These are costs that are ultimately passed on to condo unit buyers and renters, that make vertical housing less affordable to the poor and lower middle class.

People and businesses respond to incentives and disincentives. If there are many disincentives and inconvenience in taking (often multi-ride) public transportation, then more people will drive their cars or motorcycles, which contribute to heavy traffic congestion. Government taxation and regulations that distort the market for urban transportation, housing, and other services should be reduced.

Bienvenido S. Oplas, Jr. (@noysky on Twitter) is a Fellow of SEANET and President of Minimal Government Thinkers. minimalgovernment@gmail.com

The Networked Readiness Index 2016

Networked

Key quotes from Duterte’s first State of the Nation Address

On July 25, 2016, President Rodrigo R. Duterte delivered his first State of the Nation Address during the opening of the 17th Congress at the House of Representatives in Batasang Pambansa Complex in Quezon City. In his one-and-a-half-hour speech, he reiterated his administration’s commitment to win the war against illegal drug trade, criminality, and corruption. He also tackled issues such as climate change, poverty, and peace process. Here are key quotes from his speech:

Secret pubs get global recognition

By Joseph L. Garcia, Reporter

restaurant-alcohol-bar-drinksOnly two bars in the country made it to Asia’s 50 Best Bars Awards by Drinks International, ABV (ranking at 14) and The Curator (ranking at 16) , both located in Makati. Oddly enough, both of the publicity-shy watering holes are hidden behind other establishments, making them to a certain extent reincarnations of the speakeasy, the secret bars that plagued Prohibition-era authorities in the US while blessing tipplers in the 1920s.

While speakesies began in the 1920s and the early part of the 1930s as a necessity (at least, from the perspective of a drinker), these days, speakeasies are now just for fun, creating an atmosphere of mystery and concealed glamor to accompany excellent drinks. If you’re breaking the rules, might as well look good doing it, right?

Of course, modern speakeasies bank upon the novelty and the surprise of having a bar concealed by a more prosaic establishment, such as say, a hotdog joint (as in the case of ABV). So how do you earn money in keeping a secret, as well as sustaining the growth and the glamor once the secret’s out?

1607-S4-Anniv---Alcohol-tobacco-consumptionBusinessWorld interviewed Pylon Partners, Inc. CEO and Founder F. Patrick Cuartero during the launch of one of its e-commerce platforms, bevtools.com. Pylon Partners is also the parent company behind ABV, so in terms of expansion and diversification, ABV, through its parent Pylon Partners, has that part down pat. Mr. Cuartero describes Pylon as a venture builder, telling BusinessWorld about 13 other food and beverage establishments in the planning stage, as well as five e-commerce companies, and a digital marketing creatives company. Soon, Pylon plans to open a bar in Boracay, as well as a bar in Kuala Lumpur. According to him, the Kuala Lumpur bar will be in a similar format as ABV, “but more grand in scale.”

ABV only opened last year, and as speakeasies were wont to do, was kept a secret for a while, holding private parties in its premises before going public. “Even… the press… we’d push [them] back for the first three months,” he said.

“While this is secret, if you give a person a really great experience, nobody’s ever going to want to keep it secret… that’s kind of how we grew. People just talked about it,” he said. “Literally, in my phone, I sent 12 text messages,” he said, reminiscing about the first few parties that started it all.

Meanwhile, The Curator doesn’t quite identify as a speakeasy — for one thing, it does serve coffee while the sun is up. Evenings are a different story altogether, with drinks crafted after cars, and other whimsies. For one thing, the place that conceals The Curator happens to be a wine bar, so boozing at this place was never exactly out-of-bounds. “I think it’s because people need to brand [us] as one, to [understand it],” said Jericson Co, Curator cofounder.

“The hidden part is not because we wanted to be cool… making money is cool; having a sign is cool — it’s just because this is the rent that we could afford,” said Mr. Co.

When BusinessWorld arrived for its interview late in June, renovations were under way to convert the wine bar into the coffee shop-side of The Curator — like making an honest person out of it, at last.

There are some commonalities between the two bars: aside from both are hidden, they have very little in line in terms of marketing. Said Mr. Cuartero, “We plan by… intentionally not marketing,” he said of his marketing plans.

“The way we do market though, this’ll be very honest, we market to the international crowd outside of the Philippines… honestly speaking, it [has] worked… people who… come in from Singapore, first place to visit. We have regulars from San Francisco, first place to visit. Literally, right off the plane, they bring their bags here — it’s pretty awesome.”

Mr. Co, meanwhile, guffaws at his marketing budget, ranking in at about P5,000, instead relying on word-of-mouth. As with Mr. Cuartero’s case, Mr. Co also has international clients, recalling trips to New Orleans and Singapore to promote the bar. Mr. Co also has a system of thank-you cards that customers can give to a friend to receive a free drink, and then recalling that one of the cards came back to them — from London.

11046729_672171909571953_2217980657562889276_nAs well, neither of the two bars accepted sponsorships from external companies (so yes, no cigarette-company ashtrays here, and neither are posters of branded drinks). Said Mr. Cuartero, “No — they tried, in the beginning; we took everything away… that’s the easy way out… my whole thing is, if we’re going to build a lasting brand, I want to make sure that ABV is at the forefront, not other people’s brands.”

 

Meanwhile, Mr. Co said, “It loses some of the independence… I want to sell alcohol based on its merit, rather than its branding. That’s our perspective.”

When the boys say alcohol, they mean it. The liquor behind the bar is like an adult version of a candy store. No supermarket brands here: in ABV, for example, Mr. Cuartero lists absinthes sourced from the US, France, Germany, and Switzerland, while The Curator boasts of rare whiskeys and odd additives (think liqueur extracted from violets).

RUPERT'S-COLADA-(Taste-the-Escape)Mr. Cuartero says that some of his bottles are sourced from trips abroad, as well as having some guests bring them a bottle, “Because they know that we’re really into it, which is really endearing, and I love that.” Meanwhile, Mr. Co said, “There [are] several companies that bring it in now; it’s getting more and more available.” Both serve cocktails priced at a premium: while Mr. Cuartero’s drinks jump between the P300-P600 levels, Mr. Co keeps his at a steady P450, figuring out the price of each cocktail via food-costing measures.

The business might sound shaky to some: inconsistent sourcing, little or zero marketing plan and budget, no sponsorships, and a deliberate concealment, but then, they made it. According to Mr. Cuartero, after opening last year, they have, “Maybe, a few more months to go,” before breaking even on ABV’s capital, and then pointing out that he average time it takes for food and beverage establishments takes about 30 months. Mr. Co says that his bar has broken even, being founded in 2013. It added of course, to their appeal, the novelty of discovering something new, but this is no longer the case for neither, seeing as the jig is up and everybody (at least, everybody in the know) knows about them. “The hidden part was great for marketing when it started… [but] it’s not what’s going to keep customers coming back,” said Mr. Co.

So what does keep these two afloat? “For us, the focus is really making sure that [that] experience’s is top-notch, or memorable, or top of mind,” said Mr. Cuartero.

Said Mr. Co,”Our idea is if you do something well, if you do it better than anyone else… if you do things that are interesting that [have] a voice, that voice will find its way out.”

Joseph L. Garcia (@josephjlgarcia on Twitter) covers the food and fashion beats for BusinessWorld. He usually has a drink in his hand. BusinessWorld Researcher Jochebed B. Gonzales (@jochebedgon on Twitter) helped provide data to the infographic.

Will video on demand kill free TV?

By Zsarlene B. Chua, Reporter

“They should be scared.”

That was how a March 6 story published on Fortune magazine’s Web site described the effects of streaming/video-on-demand services (VOD) like Netflix towards networks and cable television in the United States.

It citwho-s-in-control-1550706ed a study from MofettNathanson (Is Netflix Killing TV?) which revealed that Netflix and its rivals are slowly — but surely — eating away TV audiences, making them turn away from their flat screens and onto their laptops and mobile devices as in 2015. “[R]oughly half of the 3% overall decline in US TV viewing” can be blamed squarely on Netflix’s shoulders, the study said.

The streaming giant’s continuous release of original and licensed content, is giving audiences “more and more viewing options for viewers who might otherwise be surfing hundreds of cable channels,” the study added. “Hours of video streamed on Netflix will continue to increase in coming years, growing to represent 14% of overall TV viewership by 2020.”

As of April, Netflix is available in 190 countries and has 81 million subscribers, 46 million of which are in the US.

When Netflix went live in the Philippines — and more than a hundred markets simultaneously, on January 6 — analysts predicted that cable TV companies will take a hit since their content is similarly offered by the global streaming service. Netflix’s entry is “expected to pull Filipinos away from cable television,” said an article published by BusinessWorld the day after the Netflix launch.

However, the players themselves — streaming services, cable companies, and local television networks — think that the Philippines will not so easily follow the US lead and will, in fact, build a complementary relationship in a market that has so much room for growth.

“I personally think Asia will evolve differently than North America. And here’s why: in the Philippines today, great broadcast content — take SkyCable for example or pay TV — is only available in two million households and there are 20 million households so there’s plenty of room for both linear channels to grow as well as us,” Peter Bithos, HOOQ CEO, told BusinessWorld in an interview.

The Singapore-based service, which launched in February last year, boasts of more than 180,000 paying subscribers in the country alone. It is currently available in Thailand, India, and Indonesia and is looking to expand in South America and Africa.

Pay TV, streaming to grow together but up to a point

Both ecosystems — streaming and cable — will grow at the same time in Asia, Mr. Bithos said, citing the region’s economy, which is growing much faster than North America or Europe.

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His view is shared by David Goldstein, the Asia head of iflix, a similar service launched a few months after HOOQ. It has 1.5 million users and seeks to expand in Africa and the Middle East.

iflix users’ peak viewership times are “different than broadcast,” Mr. Goldtein said. “So [broadcast] has their primetime from maybe 6:00 p.m. to 9:00 p.m., we actually peak from 9:00 p.m. to 1:00 a.m. So it’s very complementary.”

According to RTL CBS Asia Entertainment Network — an English language entertainment channel serving Southeast Asia that was launched in September 2013 — its Nielsen ratings in the Philippines increased for the past six months, despite the entry of video streaming platforms.

“Existing in the same environment, we’ve seen our Nielsen rankings rise in the last six months with viewership increasing three times over,” said Rene Esguerra, Philippine country head of RTL CBS Entertainment, a joint venture between RTL Group and CBS Studios International.

Exclusive TV events like award shows aired via satellite and “watch-a-thons of popular series such as House of Cards (a Netflix original)” are driving viewers to the network, Mr. Esguerra said. Talent shows such as Britain’s Got Talent, The X Factor UK, among others, also helped viewership numbers, especially since Filipinos love talent shows, he added.

However, the environment might change in the next five years.

By that time, video streaming services might already make a dent in Filipino cable and local television networks, Mr. Bithos said.

But for Dingdong L. Caharian, general manager and senior vice-president of GMA New Media, Inc., it may still be too early to tell.

Although the rise in viewership of on-demand services is inevitable, “we have yet to determine whether the proliferation of  VOD services in the Philippines will affect traditional TV viewership negatively,” Mr. Caharian said.

The platform’s “viability is largely hinged on the speed and affordability of internet access in the country. We have yet to see it making a dent, so to speak,” he added. (Content from local networks such as GMA, ABS-CBN, and TV5 are currently available in both HOOQ and iflix, though ABS-CBN maintains a separate catch-up service called iWantTV).

Mr. Goldstein echoed Mr. Caharian’s sentiment saying, “I think it comes down to the availability of infrastructure in the country — if it’s consistent. It’s challenging to get it all the way across the Philippines whereas Filipinos are used to watching TV.”

“I actually equate VOD

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to the evolution from fixed to mobile. Original pay TV was delivering content to the household, as for us, we’re delivering content to the individual and we’re going the same penetration growth,” he added.

Netflix, ABS-CBN, and TV5 declined to comment on the matter.

Content is king

Without any clear winners — or losers — so far in the evolving battleground, all players nevertheless agreed that whoever has the best content will win.

“At the end of the day, it’s still all about content,” Mr. Esguerra said, adding that VOD and pay TV are just platforms for delivery.

Mr. Goldstein added: “What enabled to content to become king is that networks now allow a decent user experience (the speeds of the mobile networks, availability of Wi-Fi, penetration of home broadband). You can actually deliver a decent user experience over the Internet.”

Following the lead of Netflix with its cache of original productions that swept its market by storm (House of Cards, Orange is the New Black, among others) VODs operating in the Philippines have also started creating their own, with HOOQ recently announcing a six-episode mini-series based on Erik Matti’s 2013 film about convicts-turned-assassins, On the Job.

The series is slated for release in the fourth quarter of the year.

iflix revealed that it is planning to do the same next year just as soon as they find the right content.

Similarly, Netflix is also preparing more original Asian productions, a CTV news report said.

However, both HOOQ and iflix don’t consider Netflix a competitor.

After all, the service “is more expensive than us,” offers “less local content” and is becoming “more [into] creating content and then distributing on their network, whereas we’re an aggregator of content for emerging markets and it’s very customized market to market,” said Mr. Goldstein.

Netflix’s basic plan starts at P370 a month (the premium plan is at P550/month) while iflix and HOOQ subscriptions are at P129 and P149, respectively.

Whether Netflix makes it big in the Philippines or not, it’s not going to break its business, said HOOQ’s Bithos, adding that niches have yet to be exploited.

For his part, Mr. Goldstein sees that the platform still has room for many other players.

Video streaming services “are becoming individual products,” he said. “There’s so many varying tastes so you can have many types of OTTs (over-the-top content, another name for VODs) to serve the different needs of people.”

Zsarlene B. Chua (@zsazsa_chua on Twitter) covers travel and entertainment for BusinessWorld’s Arts and Leisure section. BusinessWorld Researcher DINDO F. PARAGAS (@dindo_paragas on Twitter) helped provide data to the infographics.

Gov’t, businesses set sights outside Metro Manila for inclusive growth

By Krista Angela M. Montealegre, National Correspondent

President Rodrigo R. Duterte has so far been saying the right things: accelerating infrastructure spending, cutting red tape, and reforming the tax system. The tough-talking leader has made believers out of the business elite, but more work must be done to achieve his goal of reinvigorating the countryside to spread benefits of rapid economic growth.

FMR

Speaking before some of the country’s biggest names in business, Finance Secretary Carlos G. Dominguez III said the government aims to accelerate infrastructure development in the rural areas, lining up “quite a number” of projects for implementation either through the public-private partnership (PPP) or government budget methods.

This sentiment was also expressed by Socioeconomic Planning Secretary Ernesto M. Pernia during the BusinessWorld Economic Forum on July 12 at the Shangri-La at The Fort in Taguig City.

“We’ll continue the good macroeconomic policies, but we want to make a big push toward regional and rural development, which was not given too much emphasis in the previous administration,” Mr. Pernia said.

The next big thing: Mindanao

Under former President Benigno S.C. Aquino III’s watch, the Philippine gross domestic product expanded by an average of 6.2% — the fastest pace since the 1970s — but his failure to make the economic gains felt by majority of the Filipinos has tainted that legacy.

Mr. Duterte — who transformed Davao once notorious for crime into a gold mine for corporates during his 22 years as mayor — plans to lure businesses to far-flung provinces in an effort to lift a fourth of the population out of poverty.

The “big story” within the next six years will be Mindanao, which is envisioned to become the country’s “major food basket,” Mr. Dominguez said.

Decades of under-investment, corruption, and violence have plagued the major southernmost island in the Philippines, leaving most parts of it impoverished.

Developing the necessary power, water, communications and transport infrastructure will be crucial to realize the government’s goal, with the Asian Development Bank (ADB) projecting that the Philippines must invest up to $127 billion in infrastructure from 2010 to 2020.

The Duterte administration intends to continue projects under the public-private partnership program — the cornerstone strategy of his predecessor to boost spending on major infrastructure that would spur economic activity nationwide.

The PPP Center — the central coordinating and monitoring agency for big-ticket infrastructure projects the government is undertaking with private companies — has 53 infrastructure projects in its pipeline, 12 of which cumulatively worth some P217.4 billion have been awarded so far.

First Pacific Co. Ltd. Managing Director Manuel V. Pangilinan said the gaping deficits in the economy such as infrastructure present investment opportunities for local and foreign companies.

Metro Pacific Investments Corp., which has interests in power generation, toll roads, water utility, and hospitals,  is one of three Philippine subsidiaries of Hong Kong-based First Pacific Co. Ltd., the others being PLDT, Inc. and Philex Mining Corp. Hastings Holdings, Inc. — a unit of PLDT Beneficial Trust Fund subsidiary MediaQuest Holdings, Inc. — maintains interest in BusinessWorld through the Philippine Star Group, which it controls.

“We all know there is poverty standing in the way so addressing it must be the business of business, not only of government’s. The optimum approach to poverty is creating jobs,” Mr. Pangilinan said, during the same event.

Decongesting Metro Manila

Infrastructure woes have come in the way of the Philippines reaching its economic growth potential and the improvement of quality of life, AC Energy Holdings, Inc. President and Chief Executive Officer John Eric T. Francia, who led the Ayala group’s foray into the transport infrastructure and energy sectors.

“We believe this is solvable with the help of the private sector,” Mr. Francia said.

Property developer Megaworld Corp. Senior Vice-President Kevin L. Tan said an expansion to the countryside will provide growth opportunities for the tourism and the business process outsourcing (BPO) industries. The real estate firm plans to unveil two more townships in Mindanao.

“We believe in the vision of the President…The key to decongest Metro Manila is to drive development to rural areas,” Mr. Tan said.

But bringing the private sector out of the lucrative capital may come with several challenges. Companies are chasing returns and the government must provide incentives for businesses to cater to the communities offering lower average revenue per user versus those in urban centers.

“The challenge is basically that there are densities for projects to be viable in these places. Clearly, there is a need for a lot of basic infrastructure such as electricity, water, fixed telephone, and mobile telephone and the only way they are going to develop is for these infrastructure to reach these areas,” said Aboitiz Equity Ventures, Inc. President and Chief Executive Officer Erramon I. Aboitiz.

Globe Telecom, Inc. President Ernest L. Cu said the government must help the private sector build the infrastructure in the marginalized areas to make it viable for businesses to operate there.

Mr. Cu recommended the construction of a fiber optic network in areas such as the Autonomous Region in Muslim Mindanao (ARMM) that telecommunication companies can rent from the government.

“If government builds roads, they should also be building the information highway. It’s as vital as farm to market roads,” Mr. Cu said.

“Our returns are predicated on a much shorter return in terms of time, but the government has a very long period of return and their basis case is not only predicated on the particular fiber optic it will rent [out] but also on the benefits of the community that will be sustained,” he added.

Even the President’s dream project — a major railway in Mindanao that will be linked to Luzon — may face some issues if he decides to undertake it through a PPP.

“It’s going to be missionary in nature. Rail, in itself, is already non-economic on a standalone basis for a private sector investment let alone in Mindanao,” Mr. Francia said.

Red tape, high taxes, and foreign ownership

The government’s focus on streamlining the bureaucracy and reducing the tax burden on companies and individuals will make the Philippines more competitive versus its neighbors in the region, said Rustans Supercenters, Inc. President Bienvenido V. Tantoco III.

“If taxes are more competitive and more efficient, corporations will invest more and consumers will also spend more. There may be a period where things might get worse but on a medium term that will be beneficial for corporations and businesses,” Mr. Tantoco said.

Red tape and high taxes — not the Constitutional limits to foreign ownership — have been the main deterrent for foreign companies to invest here, said Sun Life of Canada (Philippines), Inc. President Rizalina G. Mantaring.

“If you are a company and you want to build a strong industry and strong capabilities for manufacturing, why will you locate in the Philippines when you can operate much more cheaply and efficiently elsewhere?” Ms. Mantaring said.

“Those are the things we need to address because once markets open up, consumers, revenues and investments flow to where it is most efficient,” she added.

At a time of lingering global uncertainty, the Philippines must take advantage of its robust growth momentum to attract more job-generating foreign direct investments — one of the lowest in the region.

“If we’re able to simplify processes, make it easier to do business in the Philippines, then we are setting ourselves up for success,” said Alaska Milk Corp. President Wilfred Steven Uytengsu, Jr.

Vice-President Maria Leonor “Leni” G. Robredo said companies must embrace “business unusual” where shared value — not profit — is the driver of growth.

“As the private sector redefines products and pricing models to turn the swaths of population that have been left out as their new target market, shared value is created. Growth and progress happen at the same time,” Ms. Robredo said.

Citing data from the Organization for Economic Cooperation and Development, Ms. Robredo said rising inequality took away 10 percentage points of growth rates in Mexico and New Zealand, while cumulative growth rates in Italy, the United Kingdom and the United States would have been 6-9 percentage points higher had income disparities not widened.

“We need growth for all, not just for a select few. Progress that benefits only the elite is no progress at all,” she said.

Krista Angela M. Montealegre (@_kmontealegre on Twitter) has been writing about the corporate scene for nearly a decade, the last year or so for BusinessWorld.

Philippine banks to expand despite challenges

By Imee Charlee C. Delavin, Reporter

The next few years will be more challenging for Philippine banks amid headwinds from overseas, but the country’s sound macroeconomic fundamentals are seen fueling the local financial sector’s expansion, drawing in more foreign banks that want a piece of Asia’s rising star.

000_Hkg984662Since the start of the year, local financial markets have been buffeted by the divergence in the fortunes of the world’s biggest economies. In recent weeks, Britain’s decision to pull out of the European Union added to this uncertainty.

“With the exit of Britain from the European Union, investors right now are on a wait-and-see mode, assessing the repercussions of Britain’s decision on the health of the world economy,” Land Bank of the Philippines market economist Guian Angelo S. Dumalagan said.

“Britain could potentially undermine global growth by dampening consumer and business sentiment. Although another worldwide recession is unlikely given the steady pace of the US economy, the separation of Britain could definitely aggravate global economic divergence, resulting in increased volatility in financial markets,” he said.

The divergence among the world’s advanced economies has the US on the one hand raising interest rates to sustain its recovery from the Global Financial Crisis of 2008-2009. Japan and the Eurozone on the other hand are easing monetary policy to prevent their economies from sliding back.

Add to the mix China, which has slowed down in recent years, pulling along with it some emerging economies in Asia that rode on the export boom of the world’s second largest economy.

“Added stimulus would mean that interest rates may remain low, but very volatile, in the next few years,” Mr. Dumalagan said.

“Amid this global economic environment, Philippine banks might find themselves frequently adjusting their portfolios in response to mixed signals from abroad. Volatility offers profit opportunities, although market timing is critical. This could also mean that loan growth might remain strong, as relatively low interest rates could entice firms and households to borrow more,” he added.

Local lenders remain well-capitalized

Despite the external headwinds, Philippine banks remained well-capitalized, with a 14.91% capital adequacy ratio (CAR) at the end of last year, or well above 10% minimum set by the Bangko Sentral ng Pilipinas’ (BSP) and the 8% floor under Basel III.

Capital buffers also were of high quality, mainly composed of common equity tier 1 (CET1) instruments, which represented 12.37% and 13.33% of risk-weighted assets on solo and consolidated bases, or more than double the minimum 6% share set by the BSP. The share of Tier 1 capital — composed of common equity and qualified capital instruments — also stood at 12.55% and 13.48% at end-2015, higher than the 7.5% requirement.

The banking sector’s total resources stood at P12.52 trillion at end-March 2016, up from the year-ago level of P11.37 trillion, as the public continued to place their savings in banks, thus supporting the industry’s expansion.

Universal and commercial banks’ total resources stood at P11.25 trillion, up from the P10.24 trillion at end-March 2015. Thrift banks had P1.05 trillion at end-December, while rural banks held P213 billion.

This was despite a drop in the number of banks operating in the country. At end-December, the number of lenders declined to 632 from 648 in 2014. However, total bank branches rose to 10,124 from just 9,713the previous year.

Big banks remained profitable in 2015, posting a combined net income of P120.275 billion.

According to the BSP’s assessment, “the Philippine banking system remains resilient as it continued to support long-term economic growth, [adding that] banks’ balance sheets were marked by sustained growth in assets and deposits.”

International credit raters have said the Philippine banking system remains sound and stable, as banks remained well-capitalized against any financial shocks, having been supported by the country’s strong fundamentals and rapid economic growth.

Positive economic outlook

BSP Governor Amando M. Tetangco, Jr. agrees that the country’s solid macroeconomic fundamentals underpin the banking industry’s strength, adding that the positive outlook for the Philippine economy lends support to lenders’ resilience in the near- to medium-term.

“The projection is that the Philippine economy will continue to grow at a rate above trend over the next few years, which would indicate that there would be a need for funding increased economic activity during that period. That would augur well for the banking system,” Mr. Tetangco said.

Despite the global uncertainty, the Philippines’ gross domestic product (GDP) growth has averaged 6.3% annually since 2010. At 1.8 percentage points more than in the previous six years, the recent growth record is a bigger improvement than in any other country in the region, Capital Economics Ltd. earlier said.

Last year, GDP grew by 5.8% on the back of robust domestic demand and private investments, albeit missing a 7-8% target for 2015.

GDP grew by 6.9% in the first quarter of 2016, driven by an uptick in public disbursements, a surge in investments, and robust household consumption, which historically has contributed up to 70% of GDP. This year, the country is seen expanding by 6-7%, down from the initial target of 6.8-7.8%, but still above trend.

Boost infrastructure spending

Seen boosting economic growth in the medium term is increased infrastructure spending — by at least 5% of GDP, going by what President Rodrigo R. Duterte’s economic managers have been saying. This in turn will be a boon to the banking industry.

“It helps that the new economic team has announced that they will ratchet up infrastructure spending. This would create the conditions for more future growth,” EastWest Banking Corp. President and CEO Antonio C. Moncupa, Jr. said.

“And if the campaign against criminality starts to bear fruits and the peace processes take off, these could unleash more upbeat mood and eventually investments and hopefully translate to more job opportunities for our workers,” he said.

Ildemarc C. Bautista, assistant vice-president and head of research at Metropolitan Bank & Trust Co., described as “unprecedented” the Duterte administration’s plan to ramp up infrastructure spending to as much as 7% of GDP.

“[C]onsumer and business loans should pick up on the back of these government stimulus programs and strong consumer spending,” he said, adding that, coupled with low global inflation and high domestic liquidity, “this should prove positive for the demand side.”

Maybank ATR Kim Eng banking sector analyst Katherine Tan said the government’s emphasis on infrastructure, particularly public-private partnership (PPP) projects can address banks’ compressing margins.

“[T]hey are term loans… they are considered as project financing and project financing usually gives you higher rates so more PPPs then that should also help the banks’ margin in the long-term,” Ms. Tan said. “There would be more room for growth for the banking sector in the next six years [as] more PPPs, more project-financing type of loans then that would probably help improve your margins.”

Back to basics

Patrick D. Cheng, first vice-president at China Banking Corp., said banks “should do reasonably well” during the next few years.

The government’s PPP projects will boost the expansion of banks as “more conglomerates team up and share the risks and rewards” of such projects, giving local lenders “more capital market deals to attend to,” he said.

“If the country continues to grow by around 6% to 7% per year for the duration of the Duterte administration, then we should expect bank earnings to gain somewhere between 1 and 1.50 times GDP growth,” Mr. Cheng said.

“With interest rates much lower, bank’s trading gains will definitely be muted compared to where they were four to five years ago. It will really be a back to basics for banking. Making good loans… keeping within their respective bank’s risk appetite and generating a good balance of fee income,” he said.

Branch expansion “may be tapering off as banks and clients adapt better to technology and digital banking — non-branch banking — channels,” Mr. Cheng said, adding that this should give banks “some breathing space on operating expenses.”

“These actions if properly executed should allow banks to generate and rebuild net income levels to offset the generally lower trading gains environment,” he added.

Entry of more foreign banks

And as success attracts rivals, the Philippine banking industry will be witness to more players from abroad, aided in no small way by the government’s move to liberalize foreign ownership, and by the envisioned ASEAN Banking Integration come 2020.

“An expanding economy is always positive for the banking system,” Mr. Tetangco said, adding that the country’s “strong macroeconomic fundamentals and good economic performance” is luring more foreign banks into the system.

“Given the positive prospects of continued growth and manageable inflation, the entry of foreign investments is expected to increase further, including investments in the banking sector which has actually been liberalized through the passage of RA [Republic Act] 10641 and also the passage of the law allowing higher foreign participation in rural banks,” Mr. Tetangco said.

The BSP has approved the entry of eight foreign banks since the passage of the Act Allowing the Full Entry of Foreign Banks in July 2014. The foreign lenders that got the BSP’s green light to operate in the Philippines are Japan’s Sumitomo Mitsui Banking Corp., South Korea’s Industrial Bank of Korea and Shinhan Bank, Taiwan’s Cathay United Bank and Yuanta Commercial Bank Co. Ltd and the Singapore’s United Overseas Bank Ltd.

This year, Korea’s Woori Bank entered the local market by partnering with Gaisano-led Wealth Development Bank Corp., a thrift lender which targets to serve both Korean tourists and expats. In June, Taiwan’s First Commercial Bank also got the central bank’s approval to set up a branch in Manila.

“There are more applications that are being evaluated right now,” Mr. Tetangco said.

EastWest’s Mr. Moncupa said the outlook for the local banking industry in the next three to six years is “definitely bright,” notwithstanding greater competition.

“[M]ore intense competition… normally happens when the mood is upbeat. Everybody will try to get a piece of the action. While that puts some pressure on bank spreads, it will be good for households and businesses in terms of access to credit, better services, and more competitive pricing,” he said.

Mr. Moncupa said the lower spreads and intense competition would put pressure on mergers and acquisitions, which would create higher efficiencies and economies of scale.

“Overall, the industry will turn positive results although it could be tough for some banks.  We expect to see more interest from foreign banks to get into the country. In general, in the next few years we see retail banking to continue to be the realm of local banks.  Foreign banks will be mostly in corporate and wholesale banking. Foreign banks may try to get minority stakes in local banks,” he said.

Metrobank’s Mr. Bautista sees tighter competition playing out this way: “The big local banks will continue to leverage their national presence and create economies of scale while the smaller banks will focus on niche markets and consumer segments.”

“Although it looks like new entrants are more amenable to partnerships with local banks instead of going in solo… these foreign entrants will continue to seek partnerships with the mid-tier banks as they focus on niche markets and using technology solutions as a competitive tool,” he said.

Choice of next BSP chief

Lastly, any orderly adjustment by the banking industry to the new realities of broader competition and external volatility would require the steady hand of a central bank. Crucial to the financial sector, if not the entire economy’s mid-term prospects, is the appointment of a new BSP chief by next year when Mr. Tetangco steps down.

Nicholas Antonio T. Mapa, associate economist at Bank of the Philippine Islands (BPI) said one of Mr. Duterte’s most crucial appointees will be his choice for BSP Governor in 2017.

“President [Benigno S.C.] Aquino [III] did well in re-appointing the ace Governor who has earned international acclaim for his astute stewardship of the country’s financial system,” Mr. Mapa said.

“No doubt [Mr.] Tetangco helped keep the economy afloat in rough waters and ensured smooth and safe sailing in the times that the winds were full in our sails. Duterte would need to find a worthy successor to the outgoing Tetangco,” Mr. Mapa said.

The Philippine financial system is “one of the most resilient in the region, if not the world” as it “adheres to stringent standards of risk management to ensure that the business of public trust remains whole and viable for all stakeholders involved,” he said.

One of Mr. Tetangco’s legacies to the Philippine banking system is the implementation of an interest rate corridor system, “which is precisely the framework that can stave off financial market volatility,” Mr. Mapa said.

“Given how quickly global markets can turn from tempest to tranquil and back, the BSP’s investment in such a system affords them the flexibility to deal with rapid changes in market sentiment and to calm the waters when they do get roiled,” he said.

“Their ability to better get hold of liquidity will go a long way to deterring financial stress from the eventual [United Kingdom’s] exit from the European Union, imminent, albeit delayed Fed rate hike cycle and possible renewed concerns about crude oil prices and China’s economy,” Mr. Mapa added.

Imee Charlee C. Delavin (@charleedelavin on Twitter) covers private banks for BusinessWorld. She loves to travel.

Govt’s countryside focus brings optimism for rural lenders

The Duterte administration’s push to develop agriculture and areas outside Metro Manila has cast a ray of hope on smaller lenders wanting to regain their footing, if not expand.

Even while campaigning for the Presidency, then Davao City Mayor Rodrigo R. Duterte has capitalized on the disparity in economic development between what he called “Imperial Manila” and the rest of the country, especially the rural areas.

Rural banks have mirrored the countryside’s neglect, with a growing number of the industry’s members driven to bankruptcy. This forced the Bangko Sentral ng Pilipinas (BSP) and the Philippine Deposit Insurance Corp. (PDIC) to launch a rescue package that includes tax and other incentives for third-party investors willing to avert closures, if not revive forlorn rural lenders.

Despite two extensions of the program, rural banks continue to fall by the wayside, erasing the little amount depositors had earned on their accounts, if not their trust in banks altogether.

Rural Bankers Association of the Philippines (RBAP) President Antonio O. Pasia said rural banks are hoping to participate in the financial inclusion thrust of the new government.

“We’re hopeful, we definitely would like to participate in the programs of the new administration, we would be offering the rural banks to take part in the countryside development,” said Mr. Pasia, who is also president of Batangas-based Malarayat Rural Bank Inc..

“We think the new administration is more receptive towards the needs of the farmers and fisherfolks that’s why we’re offering the services of the rural banks in those areas,” he said.

Rural banks are front liners in countryside development and in financing the needs of farmers, fisher folks and micro, small and medium enterprises (MSMEs).

These lenders serve as the platform for bigger banks to fulfill their required 25% credit quota to the farming sector, as mandated by the Agri-Agra Reform Credit Act of 2009.

The small lenders could also serve as the platform for small and medium-scale enterprises to secure funding for their business expansions through microfinance.

With stiffer competition in the banking space, rural banks would like to strengthen [their] position in [their] own areas and “hopefully compete in the delivery of credit to the countryside” by merging to build stronger lenders, upgrading technology and forging partnerships, Mr. Pasia said.

“Eventually, there will be lesser number of rural banks because of consolidations and mergers but stronger players. I think for those that will stay on, there future will be better,” he said.

Economists have welcomed the Duterte administration’s plan to hasten growth in the agriculture and fisheries sectors, which account for roughly 10% of gross domestic product (GDP) but employs almost a third of the country’s workforce.

The World Bank and the Asian Development Bank have said in previous reports that poverty can be addressed by improving the agriculture sector. Business leaders have also included in their recommendations to the administration the delivery of support services like financing, technology, and logistics to farmers and the adoption of value-chain development for rural-based enterprises.

In line with the new government’s thrust to develop the countryside, business leaders also recommended the development of regional industries.

“The Philippines’ growing middle class and the Duterte administration’s focus on promoting rural development could broaden the reach of the banking system, potentially resulting in more revenue streams,” said Land Bank of the Philippines market economist Guian Angelo S. Dumalagan.

Chamber of Thrift Banks President Rommel S. Latinazo said the sector remains “very optimistic” given the new administration’s thrust.

“I think we continue to push for inclusive growth that means when there is development in the countryside, it means more opportunities for lending activities and there’s a need for financing, credit facilities as well as consumer financing — these are the two main businesses of thrift banks,” Mr. Latinazo, who is also RCBC Savings Bank President and CEO, said.

“Of course there’s also that pronouncement from the administration that they’d like to push for the agricultural side and that’s where many thrift banks are positioned… [A]griculture means it’s not going to happen in Metro Manila, it will happen outside Metro Manila, in the provinces and that’s where most of us are positioned like the stand-alone thrift banks, so that’s also an opportunity that makes us positive,” he added.

Mr. Latinazo said consolidations among smaller banks will become more sensible amid stiffer competition in the near term.

“Consolidation remains to be the thrust of government. The BSP has been putting up incentives to encourage more integration, consolidation. That is happening [to] all sectors — rural banks, thrift banks and we see that continuing. Indications are there. A lot of foreign banks are looking at us, either by way of putting up their own or via investment in an existing bank,” Mr. Latinazo said.

Maybank ATR Kim Eng banking sector analyst Katherine Tan said mergers and acquisition “has been quite attractive because there’s a lot of growth potential, as we’re very underserved and the banking space remains underpenetrated.”

“We’ve already seen a lot of big banks acquiring rural banks for the past years and there’s been a lot and it’s still going to continue. We have over 600 bank in the Philippines and the consolidation would continue,” she said. — Imee Charlee C. Delavin

Car program hopes to spur local spare parts sector

By Roy Stephen C. Canivel

The Philippines’ car industry remains in a sweet spot.

000_Hkg4776877-(1)Apart from sales rising yearly, the sector also recently received government support — a multibillion dollar financial incentive to help transform the country into a regional auto manufacturing hub.

Understandably, the challenge is daunting, ambitious even.

After all, other countries such as Thailand seem to be a better choice than the Philippines as far as car manufacturing is concerned.

This much is admitted by Rommel R. Gutierrez, first vice-president for Government Affairs at Toyota Motor Philippines.

Take Toyota’s Vios and Innova models, Mr. Gutierrez said.

While both vehicles are made locally and in Thailand, “it’s cheaper to import vehicles than to produce locally,” he said.

This is because Toyota’s local unit has no choice but buy more components from abroad, unlike Toyota’s Thai assembler which sources car parts locally.

“Thailand’s localization is very high, more than 80% while ours are only at 40%,” the Toyota executive said, adding that the industry will become more competitive if it sources its parts locally.

Program seeks to make cars have more local content

Starting 2010, the Philippines found it more difficult to compete when import barriers were pulled down in member countries of the ASEAN Free Trade Area (AFTA).

160609car-sales

Under the AFTA’s Common Effective Preferential Tariff (CEPT), taxes on imports — including those previously imposed on vehicles and components — were virtually removed.

As a result, several auto parts suppliers and some car manufacturers left the country since it was no longer competitive, Mr. Gutierrez explained.

After all, it was cheaper to import cars assembled abroad than it was to build them here.

But now, the government — through its Comprehensive Automotive Resurgence Strategy (CARS) program — plans to turn the situation around by increasing localized content to 60% from 40% by 2022.

With locally-built cars containing more parts sourced domestically, companies such as Toyota Philippines “can benefit,” Mr. Gutierrez said.

The CARS program, established by Executive Order 182 that was signed by President Benigno S. C. Aquino III on May 29 last year, provides incentives to three car makers to locally produce three car models with a production volume of at least 200,000 units respectively for up to six years, or an average of 33,333 vehicles per year.

The program also provides auto manufacturers and parts makers operating in the Philippines P4.5 billion in annual support for six years, or P27 billion in total, as well as other non-fiscal measures.

For its part, Toyota Motor Corp. plans to invest P3.22 billion ($70 million) in its Philippine division to increase local output and qualify for a new tax incentive. The Japanese automaker will build 230,000 Vios subcompact sedans.

This would help “close the cost gap” between importing and local production, he said, adding that the domestic sector needs to achieve economies of scale, bringing down cost of localization and resulting in more competitive production.

“You need to produce a lot because you need to spread the cost,” he said. “It’s not easy, but we are more than willing to take the challenge kasi (because) that’s the requirement.”

The Toyota executive, who is also president of Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI), said that it has been a year since the “start of motorization,” which he said signaled a spike in total industry car sales reflecting the stronger purchasing power of the local market.

Toyota, Mitsubishi qualify for car program

Toyota has consistently reported the biggest sales in the Philippines, taking 45.12% of market share as of June this year alone, according to a monthly report issued by CAMPI together with the Truck Manufacturers Association.

By 2020, total market sales is expected to reach 500,000 units. However, this may be reached earlier than anticipated since 320,000 units were delivered last year, meeting the 2018 target of 300,000 way ahead of schedule.

As of this writing, only two companies qualified for the program: Toyota and Mitsubishi Motors Philippines. They received their certificates of recognition last June.

The fate of the third player that would help reach the program’s goal of producing 600,000 units is still unknown.

“We still don’t know if we’re going to open it up,” Trade Undersecretary Ceferino S. Rodolfo told reporters last June while at the sidelines of Mitsubishi’s groundbreaking ceremony of its Laguna stamping facility.

Manufacturers need to meet “the production volume that is needed for the Philippines to surmount the economies of scale and be regionally competitive,” he said.

“If they are accepted into the program, that does not mean that they will be already receiving the incentives. It depends on their performance,” he told reporters. Incentives would only be enjoyed by the manufacturers after they produce their first 100,000 units.

Meanwhile, as the country’s consistent top-selling car maker, Mr. Gutierrez says that the growing traffic does not necessarily post a harm on Toyota’s performance, citing increasing industry growth on the back of solid consumer demand.

“Traffic doesn’t seem to have an effect on our sales,” he said. “In fact, people would rather buy a car than suffer through our public transportation. That’s the irony of it.”

He also pointed out that car sales in the provinces — where roads are not as congested — remain substantial.

A lot of dealerships are now being put in the provinces and, as a result, sales are being dispersed across the region, he said. Sixty percent of its sales are in Metro Manila while the rest are divided among the rest of the areas.

Roy Stephen C. Canivel (@roycanivel on Twitter) covers telecommunications and trade for BusinessWorld. He likes reading a good book and occasionally checks their summaries on several Web sites.