MASTERCARD’s first activation of the World Championship came to life through The Mastercard® Nexus, a League of Legends-themed experiential pop-up in the Gangnam Gu neighborhood of Seoul.
The 2018 World Championship Finals kicked off in Incheon last Nov. 3 with the “Finals Opening Ceremony presented by Mastercard,” which included a performance of the 2018 Worlds anthem ‘RISE’ featuring The Glitch Mob, Mako, The Word Alive, and Bobby of iKON. There was also a special performance debut of a new Riot produced song featuring Madison Beer, Miyeon and Soyeon of (G)I-DLE, and Jaira Burns.
“The Mastercard Nexus is a result of passionate, creative collaboration designed to bring the League to life for fans in new and exciting ways,” said Raja Rajamannar, chief marketing and communications officer, Mastercard. “From the Mastercard Nexus to the Finals Opening Ceremony, we are thrilled to be on the ground for our first World Championship. Our promise to create unforgettable priceless experiences for the community is only beginning.”
“We’re excited to debut our partnership in such an engaging way at Worlds. Through the immersive Mastercard Nexus, the highly anticipated opening ceremony performances, and a variety of priceless experiences, Mastercard is delivering the kinds of fan-first touchpoints that enhance the overall Worlds experience,” said Naz Aletaha, head of global esports partnerships at Riot Games.
“We look forward to continuing our collaboration with Mastercard over the next few years to further evolve and define what Priceless means for League of Legends esports fans all over the world.”
Mastercard has curated special priceless experiences for fans including the opportunity to view the opening ceremony rehearsal and get a behind-the-scenes tour, or to play test the gaming PCs that the pros will compete on during the World Championship Final.