Globe looking to invest more in content creation

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GLOBE TELECOM, Inc. said it is studying to invest further in video content creation as part of its response to the changing needs of its customers.

“The situation today with the global pandemic showed the importance of content creation in terms of addressing the more specific needs of the families and individuals that may not be available outside of our local portfolio. That is why content creation is coming in more in terms of video and music,” Nikko Acosta, Globe senior vice-president for content business and product management, said in a statement e-mailed to reporters on Monday.

He noted there is a need to find new ways to produce “compelling content” that engages with the audiences.

“We are affirming that content creation is an area that we want to pursue strategically, moving forward,” Mr. Acosta added.

Globe Telecom’s entertainment production studio, Globe Studios, has been producing films. One of them is the first Filipino Netflix film Dead Kids.

“Globe’s original materials are now being used globally using the distribution channels of its partners,” it added.

The company said further it has teamed up with local and international brands to create quality content for its customers.

“This allows Globe to bring the right service and product through the company’s marketing and distribution channels. Globe started to change how Filipinos consume content by introducing Spotify in 2014, followed by Facebook, Netflix, NBA, iflix, Disney, Viu, TikTok, among other partners,” it said.

Globe noted that during the government’s implementation of lockdowns to contain the coronavirus pandemic, there was a significant increase in customers’ use of wireless devices for entertainment or information. — Arjay L. Balinbin