DAVAO CITY — Nine West recently launched its Fall 2019 collection here, putting the spotlight on some of Davao’s prominent women in line with the global brand’s “Groundbreakers” campaign.

“Groundbreakers,” with supermodel and businesswoman Tyra Banks as global ambassador, honors women who break conventions, constructs, and ceilings, according to Alexandria Caryl D. Cerezo, brand associate of Rustan Marketing Corp., the Philippine distributor of Nine West.

“With Tyra Banks’ fierceness, determination and being an icon in the fashion industry makes her the perfect muse for Nine West brand. The efforts of these three women (from Davao) is also all about helping and empowering women,” Ms. Cerezo said in an interview.

The launch featured business sector leader Mary Ann “Baby” M. Montemayor, Dr. Joan Fabiosa-Reyes, and fashion and handcrafts entrepreneur Carmaela B. Alcantara.

Known in the hospitality and tourism industry, Ms. Montemayor has done volunteer work with the T’boli and Bagobo indigenous groups and helped them set up a livelihood project, producing the Kaayo brand. She is also the honorary consul of Hungary in Davao.

Ms. Reyes is a breast surgeon who is among the pioneers of cancer awareness groups in the city.

Ms. Alcantara is a proponent of Mindanao designs, showcasing these in her fashion brand Crystal Seas and other handwoven and handcrafted products. She has represented the Philippines in various exhibits in New York, Paris, Hong Kong and Tokyo.

“With these women, we are creating awareness to empower more women. Along with empowering women, Nine West wants do it in style from head to toe,” Ms. Cerezo said

Nine West is distributed in Davao through the local chain Chimes Specialty Boutiques in partnership with Rustan Marketing.

“The brand is performing very good in the Davao market,” said Chimes Chief Executive Officer Cindy Yap.

Chimes, part of the homegrown Felcris Group of Companies, caters to the high-end segment through the exclusive distribution of local and international brands. — Maya M. Padillo