HOLCIM Philippines, Inc. has enhanced its masonry cement product for greater strength and more versatile use, the buildings solutions provider said on Tuesday.
The product, Holcim WallRight Prime, was reformulated with higher compressive strength for light structural applications.
“Holcim WallRight Prime is enhanced to provide higher compressive strength to concrete while continuing to deliver superior performance for masonry applications such as better wall adhesion and workability, high water retention to prevent cracks, and smoother finish,” the company said in a disclosure.
The product will be initially available in Northern Luzon. It will carry an Ecolabel mark to indicate that it has 30% lower carbon footprint than ordinary Portland cement.
“Holcim WallRight Prime’s enhanced strength makes it a more versatile and superior masonry cement in response to our builders’ demand for products with wider application. This provides our customers greater value as they may now use this product as a good alternative to general purpose cement for light structures,” said Ramakrishna Maganti, Holcim Philippines senior vice-president and head of marketing and innovation.
Holcim WallRight Prime is the fifth new product released since December 2020 as part of the company’s sustainable building solutions initiative.
“The new products also use fewer natural resources in line with the company’s sustainability commitment to help the country build more with less. Holcim Philippines diversification of its product portfolio is also a key driver of differentiation and business performance,” the company said.
Apart from the masonry cement, Holcim Philippines’ building solutions portfolio includes ready-to use mortar Holcim Multifix; water-repellent cement Holcim Aqua X for increased concrete durability against moisture; Holcim AAC Block Adhesive for installing specialized wall blocks; and green general purpose cement Holcim ECOPlanet.
Holcim Philippines has cement manufacturing facilities in La Union, Bulacan, Batangas, Misamis Oriental and Davao, as well as aggregates and dry mix business and technical support facilities for building solutions.
At the stock exchange on Tuesday, its shares increased by 12 centavos or 2.17% to close at P5.65 each. — Luisa Maria Jacinta C. Jocson
