MITSUBISHI Motors Corp. (MMC) introduced its hybrid SUV Outlander PHEV in the Philippines as part of its plan to expand in the Southeast Asian region.
“ASEAN is MMC’s growth driver in the three-year mid-term business plan announced in July this year,” said MMC Co-Chief Operating Officer Yoichiro Yatabe in a press release on Monday.
“Not only will we support the development of the country’s automotive industry and economy, but will also foster the communities to protect the environment for a sustainable future.”
The company said the Philippines is the second region where it introduced the Outlander PHEV, after Indonesia. Sales began on Sept. 5 at Peak Motors Philippines, Inc. in Manila Bay.
Introduced to 60 countries since 2013, the vehicle has total sales of 260,000 units by August.
The vehicle has a twin-motor 4WD system and a EV-based PHEV architecture with a front electric motor, a rear electric motor and no gearbox.
MMC sales fell 42.8% to 3,149 units in July, compared with the same month last year, data from the Chamber of Automotive Manufacturers of the Philippines, Inc. said. It had the second biggest market share at 15%. — Jenina P. Ibañez
