AFFORDABLE housing developer PHirst Park Homes, Inc. (PPHI) aims to generate around P3.5 billion from two residential projects to be launched in Laguna and Batangas before the end of 2019.
“We are launching two more projects before the end of the year in line with our goal of rolling out 33,000 homes by 2023. With the consistently strong market demand PHirst Park Homes continues to be bullish in expanding its footprint in key growth centers in Luzon,” PPHI President and Chief Executive Officer Ricky M. Celis was quoted as saying in a statement.
The two horizontal projects will have a combined total of 1,912 units with a sales value of P3.5 billion.
Mr. Celis said the nine-hectare property in Calamba will offer 891 units and is scheduled to be launched on Nov. 23.
In Nasugbu, Batangas, PPHI will offer 1,021 units on a 13-hectare property. He said the company hopes to secure the permits and license for the Nasugbu project before it is launched in December.
“PPHI goes beyond the basics as we bring various innovative design concepts and amenities that would allow residents to fully enjoy their hard-earned investment. By the end of this year the company will also launch a new system that would further simplify the buying experience to make it easier for buyers to own their very first home,” Mr. Celis said.
PPHI, the joint venture of Century Properties Group, Inc. and Japan’s Mitsubishi Corporation, has four existing projects. It has projects in Pandi, Bulacan; Tanza, Cavite; Lipa, Batangas; and San Pablo, Laguna.
With the six projects, PPHI would have launched 117 hectares with a total of 10,839 units valued at P19 billion.
As of end-October, the company has finished 517 units and sold 4,630 homes valued at P7.7 billion.
