Elegance in drinking beer
Ads & Ends — Nanette Franco-Diyco
SAN MIGUEL’S omnibus beer advertising campaign stands way above the beer commercials that we have long been exposed to...
Marketing, merchandising, or selling
Getting The Edge In Professional Selling — Terence A. Hockenhull
THESE ARE THREE common terms used to move products from manufacturer to end-user or customer....
Coca-Cola reaps a big benefit from the word ‘zero’
By Noah Feldman
THINK YOU CAN trademark the word “zero”? If you’re Coca-Cola, you do. The soft-drink company has asked the US Patent and Trademark...
Automakers, Super Bowl ad stalwarts, buy less air time
THE SUPER BOWL was a little less sleek, sporty, and horsepowered this year. The portion of advertising time devoted to promoting cars and trucks...
Reality shows mirror business — or do they?
Getting The Edge In Professional Selling
Terence A. Hockenhull
I WAS RATHER surprised to see that Survivor, a reality show I haven’t watched for some years, is now...
Smart has heart!
Ads & Ends
Nanette Franco-Diyco
OF THE NUMEROUS commercials of Smart Communications, Inc., the Valentine’s commercial struck me as the most engaging, most heartwarming, most entertaining,...
How this entrepreneur became a telco ambassador
By Cathy Rose A. Garcia
AMID ALL THE celebrity endorsers out there, businessman Bjorn R. Pardo may seem like an unusual choice to become a...
Nivea Sun takes Bohol
By Joseph L. Garcia
BOHOL’S MOODY SKIES did not kill the party for this year’s Nivea Sun 2016 kickoff, held on Jan. 26-28 at the...
SM, HK Disneyland mark park’s anniversary with raffle promo
By Zsarlene B. Chua
SM SUPERMALLS, in partnership with Hong Kong Disneyland, recently announced a promotion to take 30 SM patrons (and their families) to...
Situmercials: Solmux and Knorr
Ads & Ends — Nanette Franco-Diyco
CALL IT a non-traditional media placement or media buy. If you venture to watch a teleserye (soap opera) on...
The Know-it-all
Getting The Edge In Professional Selling — Terence A. Hockenhull
IT’S BEEN A relatively quiet day today. I have been able to sit here with...
Star Wars success makes Disney world’s most powerful brand
WALT DISNEY is the world’s most powerful brand, thanks to the likable robots R2-D2 and C-3PO, who propelled the entertainment company to the top...