Digital ad fraud estimated to cost industry $7.2 billion in 2016
THE ADVERTISING INDUSTRY was on pace to lose $6.3 billion last year by showing digital ads to robots, according to a December 2014 study...
Arctic islands seek to charm visitors with winter cold, darkness
OSLO -- A Norwegian chain of Arctic islands is seeking to turn numbing cold and total winter darkness into a draw for visitors who...
Do we really need salespeople?
Getting The Edge In Professional Selling
Terence A. Hockenhull
“Sir! Would you mind spending 5 minutes with me, participating in a survey?”
“What for?!” I responded.
After a couple of...
Milo plus Mom
Ads & Ends
Nanette Franco-Diyco
THE LATEST MILO TV commercial shows a mother’s supreme efforts to personally do everything she can, to help her son excel...
Watch and earn
By Nickky Faustine P. de Guzman
A WOMAN’S CELLPHONE hovers above everyone else’s heads. Another girl has found a tiny space to put out her...
Cloud 9 and magic
Ads & Ends — Nanette Franco-Diyco
HOW ARE CLOUDS formed? I like the visuals in the recently launched TV commercial of Universal Robina Corp.’s longtime...
Can you afford it? Is it worth it? Do you know you need it?
Getting The Edge In Professional Selling — Terence A. Hockenhull
ONE OF THE MOST common objections is: “It’s too expensive!”
The statement by a customer that...
US Pizza Hut has an answer for LeBron and all the pizzeria upstarts
AMERICANS ARE BUYING more pizza than ever, but Pizza Hut -- which has been feeding that appetite for more than a half-century -- is...
Big beer’s curious plan to sell to consumers who mistrust them
AMERICA’S BIGGEST BEER companies want more millennials to buy their products, but they don’t want to be, like, obvi about it.
Anheuser-Busch InBev and MillerCoors...
Nescafé Latte teaches the art of the pregnant pause
Ads & Ends
Nanette Franco-Diyco
WHAT DO YOU do, what do you say, how do you react when someone greets you with such familiarity and enthusiasm...
Parties to a sale
Getting The Edge In Professional Selling
Terence A. Hockenhull
WHEN PRODUCTS or services sold to customers are of high value, it is rare for a salesperson to...