Humorous ads targeting Muslim stereotypes debut on NY subway
HUMOROUS ADS for a documentary film that aims to promote understanding and tolerance of Muslims went up in New York subways on Monday after...
Diageo’s Plan W brings out local women’s voices
DIAGEO PHILIPPINES, the local arm of the British liquor giant, has tapped music for its corporate social responsibility program.
The project, called Plan W and...
Collaborators with all working plus-size women
Ads & Ends — Nanette Franco-Diyco
A towering, huge billboard along EDSA in the Greenhills area has attracted my attention. It had a solitary dog,...
Quality versus price
Getting The Edge In Professional Selling — Terence A. Hockenhull
AS I HAVE mentioned many times before, salespeople tend to think that the only determining...
IHOP’s National Pancake Day promo set for Tuesday
By Zsarlene B. Chua
INTERNATIONAL HOUSE of Pancakes (IHOP) is staging another installment of the National Pancake Day promotion where customers can enjoy an all-you-can-eat...
Coloring craze poses headache for crayon makers
NUREMBERG -- Coloring books for grown-ups may be the new lifestyle craze, promising ways to combat stress, unleash our creative spirit, and generally take...
Emperador taps into spirit of success for TVC
IN 1988, Lea Salonga popularized a song that captivated the hearts of Filipinos and became an anthem for many patriotic events at the time....
War of Kylies: Minogue hits back at Jenner trademark bid
NEW YORK -- Is there room in the world for more than one famous Kylie?
Australian pop star Kylie Minogue has lodged objections after Kylie...
Radio directing
Ads & Ends
Nanette Franco-Diyco
TONY HERTZ works as a radio director. This may be a function not so familiar in Manila, where it is mostly...
Warner Bros., Smart take on Batman v Superman
ONE OF THE year’s most anticipated superhero movies has partnered with a local telecommunications company to broaden the user experience from beyond the silver...
Advertisers :( cannot use new Facebook ‘reactions’ to target viewers
WASHINGTON/NEW YORK — Facebook, Inc. advertisers love the idea of using the social network’s new anger, humor and other emoticon buttons to better target...
Maybelline debuts ‘Make it Happen’ campaign with Georgina Wilson
BRITISH-FILIPINO MODEL Georgina Wilson faces a new milestone as she becomes makeup brand Maybelline’s newest endorser in the Philippines.
The deal was inked last September,...