Avida targets ‘upgraders’ for Imus subdivision

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Avida Land offers two modern contemporary designs for Avida Verra Settings Vermosa.

AVIDA LAND Corp. is beefing up its residential portfolio in Cavite with the launch of a subdivision inside parent Ayala Land Inc.’s mixed-use estate Vermosa in Imus.

Avida Verra Settings Vermosa offers 370 units on a 10-hectare property that is easily accessible via South Luzon Expressway through the Muntinlupa Cavite Expressway (MCX) Exit.

“(The project) is within the 700-hectare masterplanned estate Vermosa. Vermosa boasts of accessibility from MCX… Travel time is 55 minutes from Makati, from NAIA, it’s 38 minutes, and from Alabang, it’s 23 minutes… We’re anticipating the completion of the Cavite leg of CALAX (Cavite Laguna Expressway) by 2020, with this the travel time will be cut to 30 minutes from Manila. It will be easily accessible from Kawit, Dasmariñas and Sta. Rosa,” Avida Land South Luzon Project Strategic Management Group Head Anne B. Jara said during a recent press briefing.

Cavite is an important market for Avida, having introduced projects since 2002. Avida Verra Settings Vermosa is the company’s first and only Cavite subdivision within an Ayala Land estate.

For Avida Verra Settings, the target market is AB, such as professionals, senior executives, entrepreneurs with a monthly household income of P150,000.


“These are families from Cavite and nearby areas who want to upgrade and live in a secure and complete community. Unlike our core Avida market, this one targets more of the ‘upgraders.’ They have an existing house but want to move to an estate development. We are also looking at attracting Metro Manila residents who are willing to relocate to suburbs,” Ms. Jara said.

Buyers can opt for lots-only, house-and-lots, or a house-and-lot with an adjacent empty lot.

“This option allows buyers to expand and customize their living or outdoor spaces as they see fit. For example, they can choose to redesign the house with an extension or design the outdoor space with a water feature or garden patio,” Ms. Jara said.

The house-and-lot with the adjacent lot option can bring the lot size to a minimum of 250 square meters (sq.m.). There are only 64 such units in pre-selected areas of Avida Verra Settings.

Avida Land offers two bi-level, modern contemporary house designs — Macy and Trista. Both have three bedrooms, and two toilet and baths. The roof uses weather-resistant stone chips, while the facade features stone cladding.

Macy has a standard floor plan of 67 sq.m. with a minimum lot size of 125 sq.m., while Trista has a floor size of 85 sq.m. with a minimum lot size of 138 sq.m.

The Macy model with adjacent lot option is priced at P12.5 million, while the Trista model with adjacent lot option is pegged at P14 million.

The price of a house and lot starts at P7.6 million, while the lot alone is priced at P5.7 million.

Amenities include an adult pool, kiddie pool, basketball court, children’s park and playground, clubhouse, and landscaped parks.

Land development for Avida Verra Settings is expected to completed by May 2021, with the target turnover for units by second half of 2021.

By the time units are turned over, Ms. Jara said Vermosa is expected to be a thriving community with a shopping mall, school, sports hub and commercial areas.

The mixed-use estate will have two central business districts — Vermosa Midtown and University Town. De La Salle Santiago Zobel-Vermosa has already started operations.

Ayala Malls Vermosa, with 65,000 sq.m. in gross leasable area, is on track to open by the fourth quarter of 2020. The church is expected to be completed by 2021.

Avida Verra Settings Vermosa is the company’s eighth residential project in Cavite. It also has five subdivisions Avida Residences Santa Catalina, Avida Settings Cavite, Avida Village Santa Cecilia, Avida Residences Dasmariñas, and Southgrove Estates, and two residential condominiums Serin East and Serin West in Tagaytay. — Cathy Rose A. Garcia