Exclusive product drops at Adidas’ adiClub Members Week
THE ADIDAS membership program, adiClub, is holding the adiClub Members Week until May 3. To kick off Members Week, a contest was launched for a lucky member to win one pair of Superstar shoes signed by adidas ambassadors BLACKPINK. From April 21 to May 3, adiClub members can enter the contest through the adidas app where they can answer why they deserve to win the pair, but only the most original and creative answer will win the prize. Tickets to the FIFA Women’s World Cup AU-NZ-23 will also be up for grabs through a contest from April 27 to May 31 where the best answer to “how will you be showing your support to the Filipinas at the FIFA Women’s World Cup AU-NZ-2?” will win the prize. There are also product drops and experiences throughout Members Week: May 1 sees the exclusive release of the adidas Solarboost 5, Solarglide 6, and Supernova 2.0; May 2, a special release exclusively for adiClub members’ biggest ballers is the Harden Vol. 7 in the new Fuschia colorway, with a puffer jacket-inspired upper and a hybrid BOOST and Lightstrike midsole; and on May 3, the drop of the Indigo Herz collection, including apparel and footwear, which was inspired by the adidas Originals-owned NFT. Exclusive product releases are made through adidas.com.ph. To unlock the best of adidas, join adiClub through https://www.adidas.com.ph/membersweek and follow adidas Philippines on Instagram and Facebook to get the latest updates.
New Balance releases new collections
NEW BALANCE opening more stores and launching numerous shoe models in 2022 was just the beginning. The brand, which was established in 1906, this year promises bigger and better things to come as it gears up for the launch of new collections and opening of more stores. With the theme “Life at the Intersection,” the brand will showcase what it’s like living at the intersection of sport and culture with new performance and lifestyle items that are sure to make both loyal and new customers excited. In 2022 it expanded in the Philippines with more stores opening in Robinsons Magnolia, SM City Sta. Mesa, Shangri-La Plaza Mall, Eastwood City, Uptown Bonifacio, and Ayala Malls Capitol Central Bacolod. The store openings also marked the launch of models in running and lifestyle, from the cushioned and flexible Fresh Foam 1080 to the vintage and sporty BB550. This year, New Balance kicks off the “Run your way” campaign, which, aside from serving as the launch of new performance shoes, aims to celebrate people’s independence in running no matter how they choose to do it. In July, New Balance will be launching a kid’s collection. The annual New Balance Grey Day is another thing sneakerheads can look forward to in mid-2023. The event will pay homage to the classic Grey Collection, including the iconic 574 and 9060 models. New collections are expected to be released from April to July 2023. New stores will also be opened in Metro Manila (San Juan, Quezon City, and Makati) and across the region. A store at Ayala Malls Abreeza opened in Davao this April, while another at Robinsons Tacloban opened in March. The store in Glorietta was relocated last March. To stay up to date with New Balance’s new releases, interested parties may join New Balance’s Viber community bit.ly/NBPHViber and follow New Balance on their official Facebook, Instagram, and Twitter accounts.
Havaianas offers sustainable flip-flops, initiatives in PHL
HAVAIANAS, the iconic Brazilian lifestyle brand, takes a step toward making a positive impact on the environment with the launch of its Sustainability Program aimed at reducing waste and promoting awareness on the proper disposal of trash, for a greener planet. The collected flipflops will be repurposed for construction material, floor mats and even new Havaianas, said Anne Arcenas-Gonzalez, President and Co-Founder of Terry S.A., Inc. Havaianas is also announcing its lineup of Sustainability Pairs. A hundred percent of the production waste from Top, its bestselling basic style, goes back into the manufacturing process. Meanwhile, the feminine fashion line, You, is free from restrictive substances and uses soles made of 36% recycled materials from its own production. The BEI flip-flops represent the love for the Amazon and pay tribute to its diverse ecosystem. A portion of sales will be donated to the CORA Project – Coracoes De Amazonia, which aims to protect the Amazon rainforest. Havaianas also partnered with Conservacao International to donate 7% of the profits to marine life conservation projects in Brazil. The designs for these flip-flops feature colorful prints of the thresher shark and the yellowtail damselfish. The IPE flip-flops have designs that represent Brazilian wildlife; 7% of the profits from these flip-flops are donated to the Ecological Research Institute, which supports conservation efforts in Brazil. The partnership has helped plant more than 3.2 million trees in the Atlantic Forest, helping preserve a range of species. Other Havaianas designs such as Slim Platform, Twist, You Metallic, You St. Tropez Classic, Flash Urban Plus, Slim Nautical, and 4 Nite are also produced with sustainability in mind. And starting May 15, customers will be encouraged to bring their own reusable bags to carry their purchases, while single-use paper bags are available for a fee. Additionally, Havaianas canvas bags will also be available for purchase. To highlight its message of proper waste disposal, Havaianas will hold a Beach Clean Up in Barangay Bucana, Nasugbu, Batangas on May 5. This project is in partnership with the local community. For more information on Havaianas’ Sustainability Program, visit https://havaianas.ph/pages/sustainability.
Adidas’ Adizero offers a shoe for every runner
IN 2022, the ground-breaking technology fueling Adidas’ Adizero range helped elite athletes and ambitious runners to dominate races on the road and the track alike. With 10 World Championship titles secured, two broken world records, and 50% of all world major marathons won, the Adizeros topped the podiums. Already in 2023, Abdesa Tola Adera and Tamirat Tola ran to victory in the Dubai marathon last month wearing the Adizero Adios Pro 3. This season, Adizero launches in a bold new identity with a fresh colorway update (including Solar Red and Coral Fusion). Benefitting from adidas’ record-breaking technology, including Lightstrike Pro and Continental Rubber outsoles, Adizero’s race day shoes are: Adizero Adios Pro 3, which features adidas’ record-breaking Energyrods 2.0 technology from heel to toe, for harmonious stiffness and energy return (P12,000); Adizero Takumi Sen 9, adidas’ leading 5-10 KM racing shoe, the world-record breaking Takumi Sen 9 is for runners looking to dominate speedy, short-distance road races (P9,500); Adizero Adios 7, with superlight cushioning and an energy torsion system, the Adios 7 is a low-profile, lightweight racing shoe designed for speedy races up to 21KM (P6,800); Adizero Prime X Strung, adidas’ first Adizero running shoe with a Strung upper, it features innovative technology, including layers of carbon-infused Energyrods and Lighstrike Pro foam (P16,000). Meanwhile, featuring race-day technology such as Lightstrike Pro foam and a Lighstrike Eva midsole frame, the training models in the Adizero range are the Adizero SL (P6,000) and the Adizero Boston 11 (P8,000). The new colorways are now available to buy globally via the adidas app, online and in store, retailing from P6,000 to P16,000.
