SINGAPOREAN brand Pedro, a member of the Charles & Keith Group, has released a sharp new line for both men and women.
While Pedro began as a men’s footwear brand in 2006, it would release a line for women in 2008. According to its website, the brand now operates about 100 stores in the Asia Pacific region. The Suyen Corp., under chair Ben Chan (of local brand Bench) distributes Charles & Keith, as well as Pedro, in the Philippines.
The new line is crafted from cow leather, and headlining it is a boxy bag reminiscent of subdued Italian styles, adding its own flair with biker chains and straps. Pointed-toe kitten heel slingbacks along with the Pedro logo trot ahead for the women’s shoe line, while stylized chains decorate the vamps of loafers and moccasins.
The collection campaign is fronted by Nicole Wong and Glenn Goh. Nicole Wong is the creative director of the content agency, NPLUSC, known for her progressive digital projects. Glenn Goh, is a veteran stylist in Singapore. — JLG
