adidas classic reimagined for the new generation
ADIDAS Originals recently released in the country another one of its classics, tweaked to make it more modern for the new generation.
The adidas Forum, which made its debut in 1984 as a basketball shoe, is brought back in 2021 reimagined, anchored on the push for “inclusiveness” and “openness to new ideas and concepts.”
The new Forum, part of the brand’s Fall/Winter 2021 collection, comes in both low and mid-top models and retains some of the original qualities of the silhouette but infused with features that give a nod to the present day to cater to a generation of sneakerheads which has an open attitude and love to express themselves.
It is a testament to the timelessness of the Forum, adidas said, going beyond its basketball beginnings to becoming a standout line in streetwear.
The new Forum sneaker line has three distinct new looks, namely, Forum Exhibit Low, Forum Exhibit Mid, and the iconic Forum Low.
The Forum Exhibit Low features all the sneaker’s classic elements wrapped into a low-profile look, matched with a removable strap, a luxe white leather upper with accents and details, as well as a court-ready rubber outsole. It comes in a variety of colorways.
Meanwhile, the Forum Exhibit Mid comprises a similar approach, this time in a mid-cut silhouette.
The iconic Forum Low rounds out the collection, elevating the sneaker’s classic look with a basketball-inspired white, navy, red, and yellow colorway.
“The Forum is the unsung hero of the adidas line. There was something about its style back in the day that made it transition to what the sneaker culture is today,” said JD Cortez, brand communications and sports marketing manager at adidas Philippines, at the Forum’s virtual launch on July 22.
“[Now] it’s a vehicle for everyone who wants to express themselves,” he added.
The new line of the adidas Forum is available at adidas.ph and select retail locations. The Forum Low sells for P4,800 while the Forum Mid shoes are priced at P5,000. — Michael Angelo S. Murillo
