FOR ITS fourth season, the three-minute cooking show San Miguel Purefoods Home Foodie is bringing with it “trending dishes” from restaurants as well as classic favorites with a twist.
The new season which starts airing on June 11 on GMA after the daily morning show, Unang Hirit, will present 16 recipes including Chicken galantina and Cheesy sweet potatoes, all of which are described as both easy and delicious, hence the tagline: “madalicious,” a portmanteau of madali (easy) and delicious.
“It’s quite a challenge [to come up with these recipes], for example the ramen episode where we created an easy-to-make version of ramen (Japanese noodle soup): ramen broth can take anywhere from six to eight hours to prepare and has a whole slew of ingredients. With our recipes, the ingredient list might be long but they are pantry-friendly,” chef Llena Tan-Arcenas of the San Miguel Purefoods Culinary Center told BusinessWorld shortly after the launch on June 4 at GMA Network Center in Quezon City.
Their ramen version is only three steps long and can be made in an hour.
She said it was the most requested recipe by the show’s viewers and it took them a few weeks to develop it.
Ms. Tan-Arcenas, credited as the show’s creator, mentioned that while the show is on TV because the Philippines is still a TV-centric country, they have also amped up their engagements on digital platforms, specifically the show’s website and Facebook page.
The Facebook page contains one-minute time-lapse videos of earlier recipes while the website has the show’s previous episodes and recipes.
“We want to be everywhere and be accessible as much as possible,” she said.
Home Foodie starts airing on June 11 on GMA 7, Monday to Friday after Unang Hirit. It will be hosted by Drew Arellano and Iya Villania and will see two new chefs joining the hosts and Ms. Tan-Arcenas — Martin Narisma and John Valley. — ZBC

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