LAZADA PHILIPPINES said the inclusion of brands in its LazMall feature and the use of artificial intelligence (AI) tools are boosting visibility and driving sales.
“LazMall is like Lazada’s flagship store, which has a lot of authentic and trusted brands and products,” said Joey Bienvenida, commercial director at Lazada Philippines, at the launch of the 9.9 Mega Brands Sale on Thursday last week.
“So, generally, all the LazMall stores that you see in our application are verified. So, we check each one of them, making sure that they’re authentic and we’re selling the right items,” she added.
The LazMall feature allows shoppers to enjoy the platform’s authenticity guarantee, which includes 30-day free returns and fast delivery.
“And not only do we benefit our shoppers, but we also benefit our sellers as well. Being part of LazMall actually helps sellers gain more visibility inside the application and also outside,” she said.
“This really translates into good sales during mega campaigns and big brand sales,” she added.
Last week, Lazada Philippines launched its 9.9 Mega Brands Sale, which will offer up to 90% off branded deals, up to P2,000 in vouchers, and free shipping with no minimum spend from 8 p.m. on Sept. 8 to Sept. 11.
The e-commerce platform has also introduced its AI-powered shopping assistant called AI Lazzie, which offers personalized guidance, smarter recommendations, and fun interactive experiences.
“AI is helping us create a more personalized and rewarding shopping experience,” said Pauline Castro, head of user product operations at Lazada Philippines.
“From helping users find the right products faster to surfacing deals that truly match their needs, our goal is to let everyone shop guilt-free, knowing they’re getting quality and value every single time,” she added.
Aside from making online shopping more seamless, AI has also been helping Lazada by providing real-time insights.
“These include demand forecasting, inventory management, and even price optimization. So, this really enables smarter decisions, especially in a market with high traffic sales events such as 9.9,” she said.
“So, with these tools in place, we are confident that our sellers can scale much more quickly while, of course, delivering better value to our consumers,” she added.
She also said that AI-driven personalization has led to higher conversions and stronger repeat purchases, resulting in a threefold increase in sales from the Dec. 2024 sale to the June 2025 sale. — Justine Irish D. Tabile
