Epson lights up Capitol Commons Park with holiday show
AS A WAY to say thanks and spread the holiday cheer -- and to show off its high-brightness projectors -- Epson Philippines is celebrating...
Disney’s Star Wars marketing force reaches for female fans
LOS ANGELES -- Star Wars actress Daisy Ridley smiles on the cover of Glamour magazine, stormtrooper necklaces are on sale at Kay Jewelers, and...
Chinese online retailer YiLinker joins Philippine fray
AND THEN there were more.
Barely a week after Thai e-commerce site iTrueMart launched in the Philippines, China’s YiLinker did the same, but differentiating themselves...
Ligo Tuna sings sexy
Ads & Ends — Nanette Franco-Diyco
THERE IS A TRULY entertaining and unique television commercial that was launched a fortnight ago to trumpet that Ligo...
Making the most of the customer’s time
Getting The Edge In Professional Selling — Terence A. Hockenhull
I HAVE PROBABLY mentioned before that the last couple of years have been an opportunity...
Reliving a Bicol Christmas tradition
IN MANY rural areas in the Philippines, the birth of Jesus Christ is reenacted during Christmas time, which invariably involves dancing and singing. It...
Thai e-retailer iTrueMart spending $150 million on Southeast Asia plans
THAI online retailer iTrueMart says the Philippnes is only the first stop on the company’s $150-million expansion plan, which will cover much of Southeast...
Opportunities to Cross-Sell
Getting the Edge in Professional Selling
By Terence A. Hockenhull
WHEN your company sells limited product lines, it is a simple matter to allow the...
Tide leaves demo for AlDub dance
ADS & ENDS
NANETTE FRANCO-DIYCO
THIS BRAND is definitely one of the market leaders in laundry detergents and perhaps the longest known in the country. This advertisement...
In retail slump, HK jeweler lets clients try before they buy
HONG KONG — Online luxury jeweler Plukka is going door-to-door to beat the worst retail downturn in more than a decade in Hong Kong,...
Apple reshapes holiday shopping with bigger smartphones
HOLIDAY shoppers aren’t just abandoning crowded stores in favor of shopping online. They’re also putting aside tablets in favor of pushing the buy button...
German court bars condom maker’s multiple orgasm claim
BERLIN — A German court Thursday barred a condom manufacturer from advertising its product with the promise that a pack of seven contraceptives “equals...