The Farmer Entrepreneurship Program (FEP) of the Jollibee Group Foundation supports smallholder farmers by providing them with the skills and systems needed to operate as agro-enterprises.
To date, 34 farmer groups have collectively delivered 13 million kilos of produce from their farms to Jollibee, Chowking, Greenwich, and Mang Inasal commissaries, generating P703 million in sales.
The FEP has empowered smallholder farmers enough to deliver to markets such as Jollibee, according to Takahiro Tateno, project officer of the Jollibee Group Foundation.
Changing the mindset of farmers into becoming farmer-entrepreneurs has made them realize that “merong future sa pagsasaka (there’s a future in farming),” he said.
Interview by Patricia Mirasol
Video editing by Jayson Mariñas
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