WHILE China and other members of the Association of Southeast Asian Nations (ASEAN) are currently the favorite trade mission destinations of Philippine businesses, the Cebu Chamber of Commerce and Industry (CCCI) is eyeing Europe for its trade roadshows starting next year. CCCI President Antonio N. Chiu, also the honorary consul of the Slovak Republic consulate in Cebu City, said Europe’s appeal is recapturing local businesses. Mr. Chiu said consultations with CCCI members are being planned to determine which European countries offer good business viability for Cebu businessmen. With over 6,000 products under the new European Union’s Generalized System Preferences Plus (GSP+), an EU delegation recently urged businesses in the Visayas, including Cebu, to look at Europe to drive export growth. — The Freeman

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