THE enterprise arm of Globe Telecom, Inc. has partnered with Facebook, Inc. to offer payment solutions for micro, small and medium-sized enterprises (MSMEs).

Globe myBusiness said in a statement that the social media giant will now allow payments through an Ad Creator, where online advertising may be paid through the company’s postpaid bill.

“While business owners acknowledge the importance of social media marketing and advertising, many of them do not own a credit card which is a requirement by Facebook if one wants to put up an ad in the Philippines,” Ces Porto, marketing head at Globe myBusiness, said in the statement.

With the alternative payment option through Globe myBusiness, the company expects to help MSMEs enjoy Facebook advertisements for their products.

“Globe myBusiness decided to join hands with Facebook in creating a unique platform…to give more opportunities for our MSMEs to promote their business to a wider market,” Ms. Porto added.

For his part, Facebook Philippines Country Director John Rubio said the partnership with Globe myBusiness will help the platform promote e-commerce use for local MSMEs.

“Together with our partners Globe and OnlineSales, we will expand our support for Philippine businesses of all sizes by providing tools and resources to help them grow and thrive in the digital marketplace,” he was quoted as saying. — Denise A. Valdez

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