This 2020, Sun Life of Canada (Philippines), Inc., the country’s first and leading insurance company, marks its 125th anniversary in the Philippines with the theme “Beyond Lifetimes.”.
Since it started its operations in the country in 1895, Sun Life Philippines has continued to achieve its mission of helping Filipinos enjoy lifetime security and live healthier lives.
To kick off its celebration, Sun Life Philippines Chief Executive Officer and Country Head Benedict Sison announced during the company’s 125th Anniversary media launch that Sun Life Philippines has reached a milestone of hitting its five million client mark last December 2019, a year ahead of its December 2020 target.
He also revealed the growing number of millennial clients and financial advisors. Over 50% or 80,000 of Sun Life Philippines’ client base today come from the millennial market while most of the current 20,000 Sun Life Philippines advisors nationwide are millennials.
A Prosperous 2020
This year, Mr. Sison shared that the company aims to deepen the quality of relationships between advisors and clients through providing the latter with holistic advice, relevant solutions, 24/7 servicing, and meaningful interactions.
Sun Life Philippines will also launch new products this year including the Sun Cancer Care, a specialized health insurance plan that provides cash benefits upon diagnosis of a covered early and late stage cancer, as well as for treatment and recovery.
Mr. Sison said Sun Life Philippines is also embarking on a digital transformation journey to better serve its customers and to further grow the business.
For instance, the Sun Life Prosperity Funds are now available online for the convenience of clients who want to invest in mutual funds.
Paperless application and straight-through processing may also be enjoyed by clients who will avail of select Sun Life products.
Beyond business, Sun Life Philippines continues to champion financial literacy through various programs. One of these is the Sun Pera-Aralan, a financial management project led by its philanthropic arm, Sun Life Financial-Philippines Foundation, Inc.
Launched in partnership with the Department of Education and mounted with the help of Sun Life advisors, Sun Pera-Aralan aims to help 125,000 Filipino public school teachers lessen their debt and properly budget their salary.
To attract more Filipinos to achieve their financial goals, Sun Life Philippines will also conduct a year-long promo for new clients. Winners will be treated to birthday and anniversary celebration packages.
“All of these offerings aim to strengthen our relationship with the Filipino people and reiterate our commitment to help them achieve a brighter future,” Mr. Sison said.
Beyond Lifetimes Campaign
As part of its celebrations, Sun Life Philippines will be showcasing stories of their clients that highlight the authenticity of the company’s purpose. One such story is that of the Sy Family of Cagayan De Oro, which has been a Sun Life client for six generations now.
Having trusted the company to help secure their future and fulfill their dreams since 1907, the Sy Family perfectly exemplifies the company’s promise to be a lifetime partner to its clients. Their inspiring story will be among those featured in digital short films in Sun Life’s social media assets.
The Sy Family is also among the five paintings featured in “Portraits Beyond Lifetimes” client stories exhibit at the lobby of Sun Life Centre in BGC, Taguig City.
The exhibit, which commemorates Sun Life’s 125 years in the Philippines, includes artworks — made by the country’s outstanding young artists today — that are “inspired by powerful narratives that represent partnerships that forged a lifetime bond between Sun Life and Filipinos.”
A Commemorative Marker was also unveiled at the Sun Life Centre that “commemorates the establishment of Sun Life of Canada in the Philippines in 1895, making it the first and longest-standing life insurance company in the country today.”
Leading the unveiling ceremony were Sun Life executives and Insurance Commissioner Dennis B. Funa who recognized Sun Life Philippines’ contributions in the growth of the country’s insurance sector.
A Beyond Lifetimes Concert Musical, a symphony of exceptional performances celebrating Sun Life’s 125th anniversary in the Philippines, was also recently held at the SMX Convention Center in Pasay City.
A Crown Jewel in Asia
During the media launch, Sun Life Asia President Leo Grepin highlighted the importance of the Philippines to Sun Life’s success in the region.
“Sun Life Philippines is a crown jewel in our business. To be the first life insurer 125 years ago and the leading insurer today is a testament to our commitment to Filipinos through thick and thin, to a company culture focused on delivering for our clients over their lifetime, and to generations of employees and advisors who have led the evolution of the industry in the Philippines,” he said.
Sun Life Global President and CEO Dean Connor also recognized Sun Life Philippines’ successful evolution through the years.
“Sun Life Philippines has done an excellent job in championing financial security and healthier lives across generations of Filipinos,” he said. “How they continually evolve and keep up with the times, while remaining true to the company’s purpose, has been a source of inspiration for all of us at Sun Life.”
Mr. Sison said Sun Life Philippines looks forward to continue keeping its promises, fulfilling dreams, and making Filipinos’ lives brighter.
“For us at Sun Life, it is and will always be an honor to be the Filipinos’ partner in their pursuit of a brighter future today, tomorrow, and Beyond Lifetimes,” he said.
For updates on Sun Life’s 125th anniversary celebration, visit sunlife.com.ph and follow @SunlifePH on Facebook, Instagram, and Twitter.
