MILO Philippines continues to be resilient in seeing through its vision of using sports in building champion citizens as it recently launched its new campaign “Mula Noon Hanggang Ngayon, Tuloy ang Pagiging Champion.”
The latest campaign comes off the heels of Milo’s umbrella online sports program — the MILO Home Court, which served as the brand’s breakthrough initiative to pivot its signature on-ground sports activities to online.
In the new campaign, Milo presents ways for parents to help their children jumpstart and propel their champion dreams at home amid the prevailing conditions with the pandemic.
“It’s very challenging how to keep our children active while staying at home, and this campaign will ensure that there are ways,” said Milo Sports Manager Lester Castillo at the online Philippine Sportswriters Association Forum on Tuesday of their latest brand campaign.
Milo said the “Mula Noon Hanggang Ngayon, Tuloy ang Pagiging Champion” campaign combines physical activity and studying geared towards helping nourish children’s dreams for success.
To help it in its push, Milo tapped products of the Milo BEST Academy, which include former Philippine Basketball Association star Jerry Codinera and Filipino-American US NCAA Division 1-bound player Ella Fajardo, to serve as inspiration for children.
It also partnered with long-time collaborator Department of Education to make sure its campaign message reaches schoolchildren and its instructional materials and drills be included in their daily activities at home.
In line with the campaign, Milo has distributed over five million PE kits nationwide and is in the process of distributing printed learning modules to students. — MASM
