AYALA LAND, Inc. (ALI) is opening its second Cebu City hotel under the Seda brand in January 2020, amid growing demand from tourists and business travelers.
Seda Central Bloc will rise within ALI Central Bloc community in the Cebu IT Park business district.
The 17-storey hotel will have 214 rooms, including 48 serviced residences.
In a statement, Andrea Mastellone, senior group general manager, said Seda is adding a second property in Cebu City “which we are experiencing as a vibrant hot spot for business as well as tourism.”
He said the hotel’s serviced residences will cater to mostly to young professionals and managers of business process outsourcing (BPO) firms that already have offices in the business district and of those expanding to Cebu.
Seda Central Bloc is also looking to attract leisure and business travelers, particularly those attending events at a nearby convention center.
Guests can choose hotel rooms that are sized 28 square meter (sq.m.) or serviced apartments ranging from studios (30 sq.m.) to three-bedroom units (90 sq.m.).
Seda Central Bloc will also have an all-day dining outlet, swimming pool, meeting rooms, gym and roofdeck bar.
Mr. Mastellone noted the new hotel’s location within a business district gives guests “everything they need within walking distance.”
“In addition to location, we expect guests to keep coming back because of the warm personable service now associated with the Seda brand. In each of our properties throughout the country, guests have come to expect a certain level of service excellence and we are proud of that,” he said.
Seda Central Bloc brings to 11 the number of Seda properties around the country, including resorts and serviced residences.