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PHL’s track to becoming a tourism powerhouse

Tourism Secretary Ma. Esperanza Christina G. Frasco with BusinessWorld reporter Luisa Maria Jacinta C. Jocson as moderator — Photo by Russell A. Palma/Philippine Star

By Mhicole A. Moral, Special Features and Content Writer

The contribution of tourism to the Philippine economy is expected to soar to P5.4 trillion by the end of 2024, according to the World Travel and Tourism Council (WTTC). This projection represents a 25% year-on-year growth as the sector rebounds and even surpasses pre-pandemic levels by 7.1%.

At the BusinessWorld Forecast 2025, held last Nov. 26 at the Grand Hyatt Manila, Department of Tourism (DoT) Secretary Ma. Esperanza Christina G. Frasco discussed the tourism outlook, potential challenges, and emerging trends that could affect the country’s growth.

“Tourism is not only a source of livelihood and employment for millions of Filipinos; it is most importantly a source of national pride,” said the secretary.

Currently, the DoT focuses on calculating visitor receipts and tourism employment to gauge the sector’s true impact on the economy.

“We are focusing our sights not only on the traditional perspectives of measuring tourism performance, which is in terms of international arrivals alone but from a global perspective,” Ms. Frasco explained. “At the end of the day, these two critical numbers will determine the recovery of our economy post-pandemic, as well as the opportunities for our fellow Filipinos to achieve middle-class income as envisioned by our president.”

Tourism as a national priority

The Philippines exceeded its 2019 tourism figures in 2023, with international visitors contributing over $9 billion to the economy — up from $6 billion spent by Filipinos abroad. This resulted in a trade surplus of $2.45 billion in travel services, marking the first surplus in 15 years. The country also outpaced Southeast Asia in domestic tourism, contributing over $52 billion to the region’s gross domestic product.

The impact extends to employment, with tourism now supporting over 16 million jobs, the highest in the industry’s history, according to the Philippine Statistics Authority (PSA). Tourism’s direct gross value added also recorded the highest growth rate from 2022 to 2023.

Meanwhile, visitors spending has been higher than the regional average, with tourists spending an average of $126 per night, up from the regional average of $83. Longer stays, which now average 11 nights, contribute to the economy by providing more opportunities for local businesses.

Ms. Frasco emphasized the government’s commitment to strengthening tourism as a key economic driver.

Tourism Secretary Ma. Esperanza Christina G. Frasco — Photo by Russell A. Palma/Philippine Star

“To fully flourish, tourism needs a solid foundation built on four pillars: infrastructure; connectivity; digitalization; and a multifaceted approach to tourism that highlights culture, heritage, and community-based tourism,” she emphasized.

Infrastructure development is the first priority in the administration’s tourism strategy. The DoT has partnered with the Department of Public Works and Highways (DPWH) to construct at least 531 kilometers of roads leading to key tourist destinations, with more projects in the pipeline for 2025.

The government is giving attention to the modernization of airports as the country depends on air travel, with over 99% of international arrivals arriving by air. In addition to the ongoing privatization of Ninoy Aquino International Airport, regional airports in Bohol, Puerto Princesa, Kalibo, and the Bicol Region are set for privatization and upgrades.

Ports are also receiving attention, with new facilities and rehabilitated terminals enhancing connectivity for the Philippines’ archipelagic geography.

Furthermore, tourism infrastructure projects such as tourist rest areas, first-aid facilities, and hyperbaric chambers for diving destinations are also being developed to enhance the overall tourist experience and ensure safety and convenience.

Addressing challenges

On connectivity, the Philippines is opening new international routes, with flights from Manila to Paris and San Francisco set to begin.

Despite positive developments, challenges remain, particularly in infrastructure quality, with the Philippines ranked 75th out of 117 economies in the World Economic Forum’s 2021 report. However, the government expects improvements in the country’s global competitiveness rankings as infrastructure investments take effect.

“With these interventions being introduced by the Marcos Administration, we anticipate the ranking will vastly increase, therefore further increasing the competitiveness of the country,” the secretary noted.

On the other hand, visa policies pose a challenge. While other countries in the region have relaxed their visa requirements, the Philippines still maintains stricter visa processes. Secretary Frasco believes that adopting a more flexible visa system could boost tourism numbers, especially from countries that require visas.

“We foresee that this challenge will continue, but we are optimistic that the Department of Foreign Affairs and the Bureau of Immigration, in collaboration with the President’s office, will roll out a fully functional electronic visa travel system,” she explained.

If implemented effectively, the system could streamline travel and attract more visitors from countries that require visas, ultimately boosting tourism numbers.

“The President articulates his vision of tourism transformation in that he used the Philippines as a tourism powerhouse in Asia, on the strength of heritage, our culture, and our Filipino identity, and driven by the principles of sustainability, resilience, and inclusivity,” she added.

Diversifying tourism offerings

While the Philippines has long been associated with “fun and adventure,” the DoT is expanding its offerings to showcase the country’s rich cultural heritage, diverse traditions, and local craftsmanship.

“Our heritage, culture, food, and traditions are facets of the community tourism industry that we are now focusing on,” Ms. Frasco noted.

BusinessWorld reporter Luisa Maria Jacinta C. Jocson moderated the fireside chat. — Photo by J. Legaspi Computer Graphics

At the same time, the DoT is focusing on promoting the country’s heritage with projects aimed at fostering community tourism. An example of this is the allocation of P255 million through the Tourism Champions Challenge for local government units to develop sustainable, community-based tourism infrastructure, including a project in Bolinao, Pangasinan.

The government also continues to ensure sustainability in the sector through collaboration with dive operators and stakeholders, following the country’s position as the World’s Leading Dive Destination, with around 120 dive destinations nationwide.

Beyond traditional leisure and beach tourism, the government has launched the Philippine Experience Program, which focuses on promoting the country’s rich culture, history, and heritage. With a focus on lesser-known regions, the program offers tourists opportunities to explore the nation’s festivals, gastronomy, and local traditions. This initiative is already operating in over 22 provinces.

“With all of these things that we are instituting, we’re hopeful that we can further increase the visitor’s span, have longer stays, provide more quality tourism, and increase tourism employment,” said the secretary.

Adapting to evolving Filipino consumer habits

Panel Discussion 4 (from left): Jennifer Jane G. Echevarria of Globe Telecom, Sherisa P. Nuesa of Metro Retail Stores Group, Inc. and Vicky V. Abad of Ipsos Philippines, Inc. — Photo by Russell A. Palma/Philippine Star

By Mhicole A. Moral, Special Features and Content Writer

Cultural values, economic conditions, and digital advancements are reshaping Filipino consumer preferences in profound ways. Recent studies have highlighted a shift in spending habits, with price sensitivity driving many consumers toward affordable alternatives in essentials such as food, clothing, and personal care.

At the third panel discussion of BusinessWorld’s Forecast 2025 on Nov. 26, themed “Keeping Retail’s Pace with Consumers’ Changing Ways,” industry experts explored how businesses can navigate these evolving behaviors.

According to Vicky V. Abad, country director at Ipsos Philippines, the pandemic has fundamentally altered consumer habits, values, and brand interactions.

“So much of our research has pointed to the fact that we have impacted change in a lot of aspects — not only in terms of behavior but also in the ways we communicate, digitalize our lives, and respond to new demands,” she shared.

Ipsos Philippines, Inc. Country Director Vicky V. Abad — Photo by J. Legaspi Computer Graphics

The economic challenges faced by many Filipinos have also sparked innovation in income generation, leveraging digital platforms and social media. “Our access to foreign income and social media utilization has transformed how Filipinos, even those from class B, manage their finances,” said Ms. Abad.

Although these ventures may not provide consistent income like traditional jobs, they offer flexibility and adaptability, resulting in a more diversified cash flow to help meet spending needs.

The Ipsos managing director described a phenomenon called “premiumization,” where people, particularly those with disposable income, express their individuality through curated purchases that align with an increasing willingness to spend on quality, personal expression, and unique experiences.

“Even with inflation and economic concerns, we see consumers gravitating towards premium products,” Ms. Abad explained. “They’re investing in lifestyle choices that reflect their values and aspirations.”

Similarly, Sherisa P. Nuesa, chairperson of Metro Retail Stores Group, Inc., highlighted the resurgence of in-person activities like shopping and dining out, which has already surpassed pre-pandemic levels.

Metro Retail Stores Group, Inc. Chairperson Sherisa P. Nuesa — Photo by Russell A. Palma/Philippine Star

“Traffic in malls and stores has rebounded, driven by the constrained spending during the pandemic,” she observed. This rebound is particularly prominent among Gen Z consumers, whose unique traits, such as individuality, digital savviness, and a heightened focus on wellness, are reshaping market dynamics.

Meanwhile, Jennifer Jane G. Echevarria, vice-president for enterprise data and strategic services at Globe Telecom, noted that Filipino consumers, while grappling with financial difficulties, remain fundamentally optimistic.

“In terms of spending, we’ve seen that Filipinos are still very challenged,” she said. “But they remain hopeful and thankful for what they have. This mindset influences their priorities.”

Factors affecting buying habits and preferences

While price is a crucial factor in buying behavior — leading many consumers to switch to cheaper brands or compare prices before making a purchase — today’s customers are increasingly focused on expressing their preferences.

“There is that affordability factor,” said Ms. Nuesa. “But customers of today are different. They don’t only look at price; they are more focused on expressing their personal preferences and even social interactions.”

She also highlighted economic indicators, such as increasing incomes and a growing middle class in creating a divide in spending behaviors. On one side, mass-market consumers are focused on essentials due to budget constraints, while the rising middle class is driving demand for premium goods.

For businesses like Metro, investing in omnichannel, like having both traditional and digital stores, enables companies to adapt their expansion plans and market strategies effectively. “Customers want to see people connected via the digital highway while also having access to physical stores in convenient locations,” Ms. Nuesa noted.

On the other hand, Ms. Echevarria stated the importance of consumer trust as consumers tend to prefer reliable brands amid economic pressures.

“Trust has become the new currency for Filipinos. It takes years to build, but minutes to lose,” she added. “When income doesn’t really go high, you cannot predict the weather and the impact of all the things that’s happening, people are for a brand that will fulfill their promise.”

Spending habits of different generations

Globe Telecom Vice-President for Enterprise Data and Strategic Services Jennifer Jane G. Echevarria — Photo by J. Legaspi Computer Graphics

According to Ms. Echevarria, brands must stay agile to adapt to generational shifts and societal trends. For instance, Gen Zs, born between 1997 and 2012, gravitate toward brands that align with inclusivity, bold stances on societal issues, and community-building initiatives. This generation seeks authenticity, valuing brands that contribute to their success and foster a sense of belonging.

Having grown up during a time of industrial and cultural expansion, Millennials favor brands that enable them to pursue their dreams while providing a sense of community. “Millennials are looking for brands that advocate for their passions,” Ms. Echevarria noted.

Meanwhile, Gen Xers are often described as individualistic yet family-oriented who value practicality and security. They seek brands that support their pursuit of a balanced life, helping them secure their children’s future while allowing space for personal passions.

As Baby Boomers enter the active stage of their retirement, they value brands that enhance their lifestyle, whether through travel, health, or meaningful engagements.

The youngest consumers, Generation Alpha, are still developing their identity but are heavily influenced by their parents. “What matters to their parents often becomes important to them,” Ms. Echevarria explained. This generation values creativity, curiosity, and future-oriented products, making them a group to watch for long-term brand strategies.

Giving of plaques of appreciation and tokens, led by BusinessWorld Chief Finance Officer Carlos R. Dizon (left) and BusinessWorld Executive Vice-President Lucien C. Dy Tioco (right) — Photo by Russell A. Palma/Philippine Star

Meeting consumers where they are

The discussion also emphasized the need for businesses to assess their offerings to meet the diverse and ever-changing needs of their clientele.

Ms. Echevarria highlighted the need for businesses to embrace flexibility and customization as consumers prefer solutions that ensure convenience and adapt to their fluctuating needs.

The Globe executive also emphasized the growing importance of digital payments in fostering financial inclusion and independence. “There is a full-time expectation that we need to be able to support digital payments so that we can deliver peace and convenience in terms of the full end-to-end experience,” Ms. Echevarria explained.

Meanwhile, Ms. Abad mentioned that trust and sustainability are increasingly central to consumer decision-making. Thus, businesses must walk the talk when it comes to responsibility. “No single brand would be able to get away with not being responsible in some ways of work because every consumer will already be looking for it,” Ms. Abad asserted.

According to Ms. Nuesa, the recent events further amplified the emphasis on transparency, quality, and purpose. “Filipinos are increasingly focused on healthier choices and smaller, sustainable quantities,” she added. “Lifestyle changes are evident, from food products to wellness programs, as individuals align their values with their purchases.”

The trend also extends to the rise of hybrid work models and the growing adoption of digital tools. Consumers now favor products and services that complement their work-from-home setups or digital-driven routines.

Ms. Nuesa also emphasized that budgetary concerns have not diminished consumer choice but rather enhanced it. “Customers have become very smart in their spending,” she remarked. “They are not only switching to affordable alternatives but are also exploring third-hand goods and embracing thrift culture.”

BusinessWorld Reporter Revin Mikhael D. Ochave moderated the panel discussion — Photo by Russell A. Palma/Philippine Star

As businesses adapt to changing dynamics, offering choice, building trust, and creating experience will be crucial to staying relevant in the post-pandemic consumer landscape. “It’s very important to give customers choices, [because] it’s not always about the price. It’s up to [businesses] to understand and make sure that we offer the best for them,” said Ms. Echevarria.

Inflation quickens to 2.5% in November

VENDORS attend to customers at a market in Quezon City, Nov. 22. Inflation picked up to 2.5% in November, the statistics agency said. — PHILIPPINE STAR/MIGUEL DE GUZMAN

By Luisa Maria Jacinta C. Jocson, Reporter

HEADLINE INFLATION quickened in November, as prices of vegetables, meat and fish rose due to a series of typhoons, the Philippine Statistics Authority (PSA) said on Thursday.

The consumer price index (CPI) picked up to 2.5% year on year in November from 2.3% in October but was slower than 4.1% in the same month a year ago.

Inflation settled within the Bangko Sentral ng Pilipinas’ (BSP) 2.2%-3% forecast for the month.

Inflation rates in the Philippines

The November print also matched the median estimate yielded in a BusinessWorld poll of 15 analysts conducted last week.

Headline inflation averaged 3.2% in the 11-month period, a tad higher than BSP’s 3.1% full-year baseline forecast.

“The latest inflation outturn is consistent with the BSP’s assessment that inflation will continue to trend closer to the low end of the target range in the near term,” the central bank said in a statement.

Core inflation, which excludes volatile prices of food and fuel, inched up to 2.5% in November from 2.4% a month ago. Core inflation averaged 3% in the January-November period.

The main source of acceleration of the CPI for the month was the food and nonalcoholic beverages index, National Statistician Claire Dennis S. Mapa said. The heavily weighted index quickened to 3.4% in November from 2.9% in October. 

Food inflation at the national level accelerated to 3.5% in November from 3% a month earlier. This was largely due to vegetables, tubers, plantains, cooking bananas and pulses, which jumped to 5.9% in November, a turnaround from the 9.2% contraction in October and 2% decline a year ago.

Mr. Mapa said this was largely due to the string of typhoons that hit the country during the month.

“Almost all except for a few items under the vegetable group saw a spike in prices,” he said in mixed English and Filipino.

For example, he cited prices of tomatoes, which soared to 37.2% in November from -47.9% a month ago.

In November, the country saw six typhoons entering its Area of Responsibility, according to the state weather bureau.

Agricultural damage due to tropical cyclones Nika, Ofel and Pepito reached P785.68 million, according to the latest bulletin by the Department of Agriculture (DA).

An uptick in annual inflation was also seen for fish and other seafood (0.4% from -0.4% a month earlier) and meat and other parts of slaughtered land animals (3.9% from 3.6%).

RICE PRICES
“Of course, the good news is the inflation rate of rice is declining,” Mr. Mapa said.

Rice inflation slowed to 5.1% in November from 9.6% a month ago. However, the staple grain was still the top contributor to inflation during the month, accounting for 17.7% or 0.4 percentage point of overall inflation.

“The trend from January to November, it’s been declining. There are factors here, like base effects, but the retail prices per kilogram for regular milled, well-milled and special rice are also declining,” Mr. Mapa said.

PSA data showed that the average price of regular milled rice dropped to P49.24 per kilo in November from P50.22 in October; well-milled rice fell to P54.64 from P55.22; and special rice declined to P63.72 from P63.97.

“Our expectation for December is for rice inflation to slow further, which is good news for our households. The inflation for the bottom 30% also slowed because the weight of rice is significant for them,” he added.

Rice prices have been on the decline after the executive order which slashed tariffs on rice imports to 15% took effect in July.

Agriculture Secretary Francisco P. Tiu Laurel, Jr. said they are working to further bring down rice prices, especially with the recently launched Rice-for-All program, which was rolled out to local markets on Thursday.

The program aims to provide rice at P40 per kilogram.

“If international rice prices continue to ease, the peso remains stable, and tariffs stay low, we would most likely see the price of well-milled rice decline further in the coming months,” the DA chief said in a statement.

How much did each commodity group contribute to November inflation?

Meanwhile, transport inflation posted a slower decline to -1.2% from -2.1% in October but picked up from -0.8% a year ago.

In November, pump price adjustments stood at a net increase of P1.70 a liter for gasoline, P3.20 a liter for diesel and P1.60 a liter for kerosene.

Mr. Mapa also noted the impact of the peso depreciation on imported goods such as fuel.

“That’s a risk because that factors in our commodity items, particularly fuel… that’s the impact, because we buy it in terms of US dollars,” he said.

The peso fell to the P59-per-dollar level twice during the month, hitting the record low on Nov. 21 and 26.

Data from the PSA showed the inflation for the bottom 30% of income households eased to 2.9% in November from 3.4% in the previous month and 4.9% a year ago.

In the 11 months to November, inflation for the bottom 30% averaged 4.3%.

In the National Capital Region (NCR), inflation quickened to 2.2% from 1.4% a month prior while inflation in areas outside NCR was steady at 2.6%.

National Economic and Development Authority Secretary Arsenio M. Balisacan said that consumer prices have still remained “relatively stable” despite the shock from inclement weather.

“We are committed to maintaining price stability by ensuring inflation remains low and manageable. This will be supported by prudent monetary policies and strategic trade measures in the near term, as well as improved access to quality job opportunities and productivity-enhancing reforms in the medium term,” he said.

December inflation will also likely remain within target, Mr. Balisacan added.

“We are very much on track to keep our inflation within our target band for the entire year despite some challenges, such as strong successive typhoons that affected the agriculture sector,” Finance Secretary Ralph G. Recto added.

RISKS TO UPSIDE
However, the BSP reiterated that the balance of risks to the outlook for 2025 and 2026 have shifted to the upside.

“Upside risks to the inflation outlook could emanate from the potential adjustments in electricity rates and higher minimum wages in areas outside Metro Manila, while downside factors continue to be linked to the impact of lower import tariffs on rice,” it said.

With the latest inflation print, the BSP said it will “continue to maintain a measured approach in its easing cycle to ensure price stability conducive to sustainable economic growth and employment.”

Analysts likewise said that inflation should be well-anchored in the months to come.

“Looking ahead, inflation will likely remain firmly within the BSP’s 2-4% target. Key upside risks persist, however, including adverse weather, geopolitical tensions, higher-than-expected wage hikes, and upward adjustments in electricity rates,” Chinabank Research said in a note.

Pantheon Macroeconomics Chief Emerging Asia Economist Miguel Chanco said headline inflation will likely average 3.2% this year and 2.4% in 2025.

The inflation outlook will help the BSP further ease policy rates, analysts said.

“Moreover, we expect the BSP to ease policy by a further 25 basis points (bps) later this month, with inflation still comfortably within its 2-to-4% target range.” Mr. Chanco said.

The Monetary Board is set to have its final policy-setting meeting for the year on Dec. 19.

BSP Governor Eli M. Remolona, Jr. said that the Monetary Board could opt to pause its easing cycle or deliver another 25-bp rate cut later this month.

Inflationary pressures would prompt them to keep rates steady but weak economic growth could cause them to cut, he said.

This year, the BSP has delivered a total of 50 bps worth of rate cuts in increments of 25-bp reductions at its August and October policy reviews.

Canada, Philippines to start exploratory talks on a bilateral FTA

A Canadian flag flies in front of the Peace Tower on Parliament Hill in Ottawa, Ontario, Canada, March 22, 2017. The Philippines is exploring a free trade agreement with Canada, officials said. — REUTERS

By Justine Irish D. Tabile, Reporter

CANADA and the Philippines will start exploratory talks on a bilateral free trade agreement (FTA) within the first half of 2025, officials said.

Mary Ng, Canada’s minister of export promotion, international trade, and economic development, said that an FTA is not only important for Canadian businesses but also for Filipino businesses.

“The reason it’s important is because businesses always look for predictability. FTAs give us the rules of engagement, and I’m very much looking forward to those negotiations, and we are launching exploratory talks right away,” she said at the Team Canada Trade Mission Plenary Session.

“I believe that the teams are going to get together at the very beginning of the new year. We’re already in December, so the new year is only a month away,” she added.

In a joint statement on Thursday, Canada and the Philippines said that they are aiming to meet for a first round of exploratory discussion in the first half of 2025 for a comprehensive Canada-Philippines FTA.

Asked how long negotiations for bilateral FTAs usually take, Ms. Ng said Canada has just recently concluded the negotiations for a comprehensive economic partnership with Indonesia, which was done in just a little over three years.

She said Canada and the Association of Southeast Asian Nations (ASEAN) have also been working on negotiating an FTA.

“The Philippines is a part of it, so I actually think that there’s some really good work that’s already been done through the Canada-ASEAN table that we can build on, I hope quite quickly and quite easily,” Ms. Ng said.

Ms. Ng also discussed the proposed ASEAN-Canada FTA (ACAFTA) during a meeting with Special Assistant to the President for Investment and Economic Affairs Frederick D. Go and Department of Trade and Industry Secretary Ma. Cristina A. Roque on Wednesday.

Launched in November 2021, the ACAFTA encompasses market access for goods, services, and investments, e-commerce, intellectual property rights, and support for micro-, small-, and medium-sized enterprises.

Canadian Embassy Senior Trade Commissioner Guy Boileau previously said that the ACAFTA negotiations are targeted to be concluded next year.

“Currently, Canada is an important trade partner of the Philippines. Canada currently ranks 20th among the many countries, and we need to pump this up,” Mr. Go said.

“And I am very confident that with your visit to the Philippines, this number will only go up. And I hope that maybe before the end of this administration, we should meet again and you are our 10th trade partner,” he added.

According to Ms. Ng, the Philippines-Canada bilateral trade is currently valued at around $5.6 billion — $3 billion in merchandise trade and $2.6 billion in services.

TRADE MISSION
Ms. Ng is in the Philippines to lead the Team Canada Trade Mission, which comprises 300 individual delegates from 200 Canadian companies and business groups.

“We have a strong delegation of over 300 Canadian participants, and they’re joined by 400 Filipino business leaders, and together they’re looking to forge new relationships and new partnerships,” she said.

Among the deals closed during the trade mission is the investment of Kickstart Ventures in a Canadian artificial intelligence (AI) company called Lydia AI, which seeks to expand insurance accessibility across Southeast Asia.

The Philippine Department of Budget and Management also signed a major contract with Canadian FreeBalance to enhance the department’s financial management systems.

Export Development Canada also opened an office in the Philippines, making it the first foreign export credit agency from a Group of Seven  country to establish a presence in the Philippines.

An administrative agreement under Canada’s Nuclear Cooperation Agreement with the Philippines is also set to be signed late on Thursday.

“This will build on our work in the region through the Trade Gateway for Nuclear Development for the Indo-Pacific that Prime Minister Justin Trudeau recently announced,” Ms. Ng said. “As a Tier 1 nuclear nation, Canada is positioned to support the Philippines’ energy security goals with our expertise across the nuclear supply chain.”

She also said that other companies have also expressed plans to put a center or an office in the Philippines, such as OpenText, Ostrom Climate, and Maple Leaf Foods.

Accelerating the adoption of artificial intelligence toward business transformation

Panel Discussion 4 (from left): BusinessWorld Research Head Mark T. Amoguis (moderator), Peter Maquera of Microsoft Philippines, Pia Azarcon of IBM Philippines, Gian Paulo Dela Rama of Sprout Solutions, and Dominic Ligot of Cirrolytix — Photo by Russell A. Palma/The Philippine Star

By Jomarc Angelo M. Corpuz, Special Features and Content Writer

With the Philippines actively embracing artificial intelligence (AI), companies from every sector are making significant headway in AI adoption in hopes of driving growth and progress. Data from PwC Philippines shows that 40% of chief executive officers (CEOs) in the country have already integrated generative AI (GenAI) while 71% believe the technology will transform how companies create, deliver, and capture value.

This notable progress in AI adoption in the country presents both opportunities and challenges that enterprises and Filipinos have to face. Utilizing GenAI, the observed shift in the public perception, the challenge of scaling, and more were discussed during the fourth panel discussion at BusinessWorld’s Forecast 2025 “PH Forward: Towards A Sustained Growth Path,” on Nov. 26 at the Grand Hyatt Manila.

Forecast 2025 gathered top executives from the leading AI companies in the Philippines, including Microsoft Philippines President and CEO Peter Maquera, IBM Philippines Managing Partner for Consulting Pia Azarcon, Sprout Solutions Chief Product Officer and Sprout AI Labs Head Gian Paulo Dela Rama, and Cirrolytix Founder, CEO, and CTO Dominic Ligot, with BusinessWorld Research Head Mark T. Amoguis as moderator, to talk about “Supercharging Philippine businesses and workforces in the AI age.”

In his opening statement, Mr. Maquera campaigned for the faster adoption of GenAI, urging the need to transition from testing to making an impact on businesses.

Microsoft Philippines President and CEO Peter Maquera — Photo by J. Legaspi Computer Graphics

“This is our second year talking about generative AI, and we would like to move it faster. I think we would like to go from experimentation and trials to hopefully scaling them in true business transformation,” he said.

Mr. Maquera also indicated that only 10% of companies are getting transformational impact. 50% are still experimenting, while 40% are doing nothing at all. He observed that the Philippines is still behind and experimenting, with the biggest reason being the inability to translate GenAI into real business impact.

“I think maybe if you dig deeper there, it’s when you think about what has to be in place. You have to modernize your tech [and] you have to unify your data because you have to be able to access the data. Only then would you have your AI strategy, at least on the enterprise side,” Mr. Maquera said.

In terms of applications of AI in industries other than the information technology and business process management (IT-BPM) sector, the biggest adopters in the Philippines include financial services, banks, fintech players, customer service, and telcos, according to Mr. Maquera.

Meanwhile, Mr. Ligot expressed his optimism about the country’s adoption of AI, noticing a shift from the initial response of concerns like cheating, deepfakes, and existential risks to AI’s potential in productivity, creativity, and knowledge management.

Cirrolytix Founder, CEO, and CTO Dominic Ligot — Photo by J. Legaspi Computer Graphics

“Back in 2023, when the media started calling me for events it was actually about three things: cheating in school, deepfakes, and whether will AI kill us,” he shared. “[I’m] happy to report that the mood has changed for them. About a year later, now we’re starting to hear about productivity, creativity, and knowledge management.”

In addition, Mr. Ligot pointed out a paradox in the Philippines’ AI adoption. He mentions that while 86% of the country’s average knowledge workers use AI, it’s almost the opposite for institutions and businesses where only 5%-10% use the technology.

“I feel that that’s something we need to crack. I work closely with the BPO (business process outsourcing) industry. There are concerns about privacy, poor security, and, another term that Microsoft coins, bring-your-own AI. From an individual standpoint, it’s actually good but from an enterprise standpoint, it’s kind of iffy,” he said.

Scaling AI’s applications at work

For her part, Ms. Azarcon was asked about the challenge for businesses in scaling beyond AI’s proof of concept to production, with many focusing on pragmatic generative AI use cases like testing, code development, and API development.

IBM Philippines Managing Partner for Consulting Pia Azarcon — Photo by Russell A. Palma/The Philippine Star

“If you are helping your organization drive revenue streams, or if you are helping an organization optimize processes, or bring down costs by using AI, or if you are addressing risks and sustainability — those, in my opinion, will be the three themes that anyone can take to the boardroom because you can measure the effect. You can measure the outcome,” she said.

Agreeing with that point, Mr. Dela Rama also echoed earlier sentiments that there is still a lot of experimentation in AI for businesses, and he explained that what gets top executives excited about the new technology is its efficiency and productivity.

“So, we have one AI processor doing the payroll of 15 companies in 30 minutes, whereas they used to take about two to three hours per company. Imagine that same level of productivity. It’s an order of magnitude higher,” he stated.

Sprout Solutions Chief Product Officer and Sprout AI Labs Head Gian Paulo Dela Rama — Photo by Russell A. Palma/The Philippine Star

Mr. Dela Rama added there are new use cases for AI, especially in what is called digital twins, where synthetic information is generated closely resembling that of a business’ customer base which can then be used to gain market insights, customer preferences, and the like. Similarly, GenAI can also reportedly create thousands of employee profiles based on data.

“Now, we have AI tools that can actually generate with a fairly high degree of accuracy a digital twin of a customer or employee. So, you specify the characteristics of your intended market; and it will generate thousands and thousands, millions of customer and employee profiles,” he shared.

Building on the theme of processes that can be done by AI, Mr. Ligot pinpointed paper-intensive units, planning and design thinking, as well as units with a lot of human interactions as areas where businesses can be helped by generative AI.

“One of the things that I find strange is that you still find people in malls who press buttons in elevators. There are probably tons of processes exactly like that in your company. Where, had your employees been more empowered, they could have pressed the button themselves,” he added.

Upskilling with GenAI

BusinessWorld Research Head Mark T. Amoguis moderated the panel discussion. — Photo by Russell A. Palma/The Philippine Star

GenAI, its uses, and the need to upskill Filipino workers were all hot topics for discussion during the session. Talks centered on how GenAI opens doors for individuals to elevate their skills and embrace new opportunities.

“I think that it’s a huge opportunity for everyone, not just in the Philippines but worldwide, to upskill themselves because the opportunities are endless. Yes, there are digital robots that are coming in, but there is no excuse for anybody to elevate their excellence,” Ms. Azarcon said.

Mr. Dela Rama also shared his experience regarding upskilling and teaching professionals how to utilize AI saying that a company in Tondo, Manila was able to gain accreditation for out-of-school youths in the area who have familiarized themselves with the new technology.

“These are some of the things to think about because our education system is what it is but it should not stop us from trying,” Mr. Ligot added.

On whether the government is doing enough to support AI, Mr. Maquera demystified the technology by advocating the learning of AI, creating other tools, and encouraging companies to scale their use.

Giving of tokens, led by BusinessWorld Editor-in-Chief Cathy Rose A. Garcia (left) and BusinessWorld Chief Finance Officer Carlos R. Dizon (right) — Photo by Russell A. Palma/The Philippine Star

“Are we doing enough? I think it’s still early, but I think that’s not overthinking. There are a lot of things that we can do to train ourselves on the tools. We don’t need to spend all this time trying to be steady and have all these skills in place when I think there’s a lot we can do already,” he said.

On the other hand, Mr. Ligot mentioned that Filipinos are too chill about AI without realizing the kind of opportunity that it brings to the Philippines. He encouraged the media to write more educational stories about the new technology and said that the best way to learn something is by using it.

“We used to think AI was the last technology to adapt, but I think we should reverse it. AI should be the first. Education needs to be the target,” Mr. Ligot concluded.

BSP concludes testing for its own digital currency

Tokens of the virtual currency Bitcoin are seen placed on a monitor that displays binary digits in this illustration picture, Dec. 8, 2017. The Bangko Sentral ng Pilipinas (BSP) said it has completed testing phase for its pilot project for a central bank digital currency. — REUTERS

THE BANGKO SENTRAL ng Pilipinas (BSP) has completed the testing phase for Project Agila, its pilot project for a central bank digital currency (CBDC).

In a statement on Thursday, the BSP said it concluded the testing for Project Aguila, along with other participating financial institutions.

“Wholesale CBDCs are expected to enhance liquidity management, reduce settlement risks, and support financial stability,” BSP Governor Eli M. Remolona, Jr. said.

“Insights from this project will guide the BSP’s CBDC roadmap. Our goal is to leverage new technologies to further enhance the efficiency and resilience of the national payment system,” he added.

The project aims to “allow financial institutions to transfer funds to each other even during off-business hours, including evenings, weekends, and holidays.”

“These transactions can safely be supported by open-source distributed ledger technology through the Oracle Cloud Infrastructure.”

The BSP earlier said that the project will likely be launched by 2029, still within the six-year term of Mr. Remolona.

Since 2021, the central bank has been reviewing use cases for wholesale CBDCs.

“Project Agila is a proof-of-concept of the BSP’s CBDC at the wholesale level. The evaluation with financial institutions covered functional, performance, security, exploratory, end-to-end and programmability testing,” the central bank said.

The project also seeks to “explore and test the potential of CBDCs, while evaluating if this technology can help improve the country’s large-value payment system.”

The BSP earlier said it is open to studying retail CBDCs but does not see the need for it just yet.

CBDCs are a form of digital money denominated in the national unit of account and are direct liabilities of the central bank.

Wholesale CBDCs may be issued to commercial banks and other financial institutions to settle interbank payments, securities transactions, and cross-border payments, among others. — Luisa Maria Jacinta C. Jocson

Bridging the generational gap in today’s workforce

Boston Consulting Group Managing Director and Senior Partner Anthony Oundjian (right) talked to BusinessWorld Multimedia Producer Patricia B. Mirasol (left) in the last fireside chat of Forecast 2025. — Photo by Russell A. Palma/The Philippine Star

By Jomarc Angelo M. Corpuz, Special Features and Content Writer

While experts differ on the exact beginning and end of each generation, the diverse values, work styles, and expectations across these age groups are reshaping today’s workplaces. Every generation has their own set of preferences and understanding how to balance these wants is key to making a productive environment at present time.

In his presentation during BusinessWorld’s Forecast 2025’s third fireside chat on Nov. 26, Anthony Oundjian, managing director and senior partner of the Boston Consulting Group in the Philippines, listed interesting statistics about Philippine workplaces and discussed the theme “Managing the Generational Divide in the Workplace.”

During his talk, Mr. Oundjian shared thought-provoking insights into the dynamics of Philippine workplaces. Among the key revelations is financial compensation not being the top deal breaker for employees across all ages and experience level.

“Others prefer work-life balance, they prefer purpose, and they prefer leave for vacation. So that’s really something that people are built up with this stuff,” he explained.

Due to the lasting impact of the COVID-19 pandemic which forced companies to transition to remote and hybrid working models, 74% of Filipino professionals now prefer hybrid models according to Mr. Oundjian.

“This is pretty much across all working groups. It’s something that’s also very high for the younger generation and actually also for who we call the veterans,” he said.

Mr. Oundjian also highlighted that employees across experience levels and age groups seek different types of work and development opportunities that align with their preferences and career aspirations.

“I think the highly educated prefer working on exciting products, topics, and technology. Other employees prefer impact and purpose; and the younger are more in the business of learning, especially in their first one or two jobs,” he said.

Mr. Oundjian also stressed in his presentation that having different company values not in line with personal beliefs is a deal breaker for experienced talents and frontline employees.

“People will not work for companies that are misaligned with their purpose and values. Others consider carefully the reputation of the company when deciding where to go. Half of the Gen Zs want an employer that has clear socio-political values,” he said.

Moreover, data Mr. Oundjian shared during this discussion suggests that individuals in senior roles are more likely to feel burned out. He noted that 40% of individual contributors are at a higher risk of feeling burned out compared to only 37% of senior roles, and 32% of executives.

“I think this is particularly high for the new generations. I think what was staggering also was that people who feel burned out are still more likely to leave the company than people who do not have,” Mr. Oundjian explained.

Additionally, Mr. Oundjian also highlighted that more than half of Filipino workers are responsive to new potential job offers while one-third of the working class are seeking and responding with their resumes overall.

Similarly, he also shared what Filipino workers “care the most about” and the top drivers in workplaces in the country. Mr. Oundjian revealed that while compensation is high in almost all age groups, factors like job security, work-life balance, and appetite to learn vary depending on experience levels.

Boston Consulting Group Managing Director and Senior Partner Anthony Oundjian — Photo by Russell A. Palma/The Philippine Star

Finding harmony in diversity

To expound more on these data and statistics, he was asked about the challenges and opportunities that may arise from having such a diverse workforce considering that many companies employ at most five different generations in their workplaces.

Mr. Oundjian believes that there has never been that much difference within the workforce because Filipinos grew up and are growing up in a period where access to technology and social media are also different.

“The first thing to do is to get clarity on how they want to make sure that they get the best for everyone. The challenge is to attract the best talents in every generation without losing the twist that each of these generations can bring,” he said.

With Boomers considered team-oriented, Millennials valuing work-life balance, and Gen-Zs as entrepreneurial, reconciling these generational stereotypes may be difficult in the workplace.

In this regard, Mr. Oundjian emphasized two misconceptions that he has noticed consistently in the Philippine setting. First, despite bringing more energy due to their youth, he said that the younger generation as well as individual contributors are more prone to burnout. Secondly, he mentioned that the younger generations are more open about their purpose and in expressing their views.

“For the new generation, when you get into action, sometimes the test fails. An example would be traveling. The new generation wants to travel even though there is a contradiction between wanting to travel and wanting to reduce their impact on the planet,” Mr. Oundjian said.

To mitigate the impacts of these generational differences, he encouraged leaders of companies to adapt to the new tools that increase productivity and to “stretch themselves” and accommodate the younger generation.

“Another reason to accommodate, adjust, and embrace the younger generation is because they are the consumers of tomorrow. Therefore, their contribution is not just on how they work but also how they see the world and how they consume,” Mr. Oundjian advised.

One key challenge that companies face is how to get older generations on board with newer technologies and how to leverage the digital expertise of younger generations. Regarding this topic, Boston Consulting Group’s Senior Partner found that the younger segment has a higher possibility of embracing generative AI (GenAI) tools by a huge margin.

He suggested that one way to help the older generation embrace new technology is by providing them with training, rather than forcing GenAI to conform to outdated legacy policies. Another recommendation by Mr. Oundjian is “reverse mentoring” where someone from the new generation teaches the older generation about the set of tools where the latter struggle.

“The logic really is to push everyone to agree and to embrace these new technologies which already benefit everyone,” he said.

With GenAI becoming one of the most disruptive technology changes in recent decades, the need for workers to learn and develop is amplified. Mr. Oundjian said that companies need to upskill their workers at a great pace to be ahead and capture the benefits of the technology.

As companies face these challenges, it’s clear that adapting to the changing needs of the workforce is key to future success. By recognizing the strengths of younger generations and tapping into their tech-savviness, businesses can create a more inclusive and forward-thinking workplace.

“Embrace the value of the new generation, and embrace their ways of working, both because it’s good for the business but also because it’s important for the future,” Mr. Oundjian concluded.

Third green energy auction moved to 2025

FIRSTGEN.COM.PH

By Sheldeen Joy Talavera, Reporter

THE THIRD ROUND of the green energy auction (GEA-3) will be moved to 2025, pending issuance of the pricing mechanism that will set parameters for each technology offered, a Department of Energy (DoE) official said.

“So, the Green Energy Auction Program, we have GEA-3… It’s January of next year,” Energy Undersecretary Felix William B. Fuentebella said during the Energy Investment Forum 2024 on Thursday.

The DoE previously said that it is targeting to conduct GEA-3 within the year.

The GEA program aims to promote renewable energy as one of the country’s primary sources of energy through competitive selection. Renewable energy developers compete for incentivized fixed power rates by offering their lowest price for a certain capacity.

In November, the DoE issued the notice of auction and the terms of reference, inviting qualified energy developers to participate in the bidding.

For GEA-3, the government targets to auction off renewable energy capacity worth 4,475 megawatts (MW), covering both technologies that are eligible and non-eligible to feed-in-tariff (FIT) program.

The DoE will offer 4,000 MW of pumped storage hydropower capacity, with target delivery between 2028 and 2032.

It will also offer 300 MW of impounding hydropower capacity for 2028-2030 delivery, and 100 MW of geothermal capacity scheduled for 2025 to 2027.

The DoE will also auction off around 75 MW capacity of run-of-river hydro, a FIT-eligible renewable energy technology, which will be due for delivery between 2027 and 2029. 

“These projects will play a crucial role in meeting the country’s growing electricity demand while ensuring that future power generation is increasingly sustainable,” the DoE said in a statement in November.

On the sidelines of the forum, Energy Assistant Secretary Mylene C. Capongcol said that the Energy Regulatory Commision’s (ERC) issuance of the pricing determination methodology (PDM) for the auction would coincide with the holiday season.

Asked to comment, ERC Chairperson and Chief Executive Officer Monalisa C. Dimalanta said that the commission is about to discuss comments on the PDM submitted by stakeholders. She said they are still aiming to issue the PDM within the month.

“Most comments are about details of the methodology and the pricing formula. There are also comments on the fact that for pumped storage hydro the asset will most likely provide ancillary services instead of supply or energy,” Ms. Dimalanta said in a Viber message.

The ERC is responsible for establishing the PDM that the bidders will adopt under the GEA program. The PDM is used to evaluate the price offered by bidders.

In October, the ERC released its draft pricing rules which would involve two sets of evaluation to assess the “reasonableness and prudency” of each price offer.

“The PDM is for GEA-3, which has a different price mechanism compared to GEA-1, GEA-2 and GEA-4. We fully understand the need for the issuance of PDM to allow GEA-3 bidders to review and study the feasibility of bids they will submit,” said Jose M. Layug, Jr., president of the Developers of Renewable Energy for Advancement, Inc., when sought for comment.

The DoE staged GEA-1 in 2022 and attracted 1,966.93 MW worth of bids for renewables, while GEA-2 was held last year, where 3,440.76 MW worth of service contracts were awarded.

The GEA program is designed to help the Philippines achieve its renewable energy goal which is increasing its share in the power generation mix to 35% by 2030 and 50% by 2040.

The DoE is also planning to hold two more rounds — GEA-4 will cater to integrated renewable energy and energy storage systems while GEA-5 will cover offshore wind technologies.

Ms. Capongcol said that the agency is hoping to release the notice of auction and terms of reference for GEA-4 within the month.

SCG prioritizes efficiency and sustainable growth in Q3, 9M/2024 report

The SCG Management Team

The Siam Cement Group targets cost reduction, working capital optimization, and business restructuring

SCG (Siam Cement Group) reported a slight revenue increase to P609.9 billion in the first nine months of 2024.

However, EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization, including dividends received from associates) amounted to 38,768 MB, a 10% decrease from the same period last year.

The company projects a three percent revenue increase for 2024 despite global economic turbulence, petrochemical downturn, geopolitical tensions, heightened domestic competition, and currency fluctuations.

To navigate these challenges, SCG is implementing cost-cutting measures, including a $144-million reduction by 2025 and a $287-million working capital decrease by Q1/2025.

The company is also streamlining operations, discontinuing unprofitable ventures like SCG Express and OITOLABS India, and exploring potential asset divestments.

To enhance efficiency, SCG is increasing alternative fuel usage in Thai cement plants and automating tile production.

While facing headwinds, SCG remains committed to its ASEAN expansion, with Vietnam and Indonesia driving 10% sales growth in the past nine months.

SCG’s short-term and long-term strategies

In the long term, green initiatives and Inclusive Green Growth approach present business opportunities and advantages.

Therefore, SCG is accelerating its investment in the Long Son Petrochemicals ethane project, allocating $700 million to reduce costs and boost global competitiveness. This move aligns with the company’s long-term commitment to green initiatives and Inclusive Green Growth, contributing to lower carbon dioxide emissions.

SCGC GREEN POLYMER collaborates with partners to produce eco-friendly plastic packaging.

Additionally, SCG is driving innovation with its Generation 2 Low Carbon Cement, which has seen an 86% replacement rate, and expanding its SCGC GREEN POLYMER™ brand.

Meanwhile, SCG Chemicals faces ongoing challenges from global economic conditions and industry headwinds.

The company is investing $700 million to upgrade its LSP plant to utilize cost-effective US ethane and mitigate possible challenges. The LSP plant has temporarily halted operations due to market conditions.

“For businesses, adapting to climate-related regulations is essential. Beyond our collaboration with the Federation of Thai Industries on the Go Together project to enhance SMEs’ capabilities through eco-friendly innovation and technology, SCG has launched the NET ZERO Accelerator Program (NZAP) for small and medium enterprises, as well as young government executives. This program aims to equip participants with knowledge of public policies, trade mechanisms, and access to low-carbon business financing with the goal of reducing costs, increasing profitability, and fostering a green industry alongside a transition to a low-carbon society,” said Thammasak Sethaudom, President and CEO of SCG.

SCG Green Polymer™ continues to gain traction, with recent partnerships yielding eco-friendly packaging solutions.

The company is also advancing 3D printing technology in construction, collaborating with Samsung E&A to develop innovative solutions for the global market.

SCG’s cement and construction businesses are experiencing mixed results. While government infrastructure projects drive growth, the domestic market remains sluggish. The company focuses on sustainable solutions, such as low-carbon concrete and eco-friendly housing products.

For Distribution and Retail, the company aims to expand its retail footprint in Indonesia, mainly through Mitra10 stores. It also invests in digital platforms like Q-Chang to enhance home services.

SCG Smart Living is innovating in landscape decoration and promoting prefabricated solutions for efficient construction. SCG Decor is reducing costs and expanding its market in Vietnam, while SCG Cleanergy focuses on clean energy solutions and innovative grid technologies.

SCG is actively growing its consumer packaging and medical supplies businesses. The company also prioritizes cost management, operational efficiency, and sustainable practices. SCG’s ASEAN operations, particularly in Vietnam and Indonesia, drive significant growth. The company remains committed to social responsibility, supporting communities through scholarships and disaster relief initiatives.

 

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Globe calls for public-private collaboration to boost PH digital economy, sees Gen Z and B2B as key opportunities for telcos

Darius Delgado, Chief Commercial Officer at Globe, speaks at a fireside chat at the GSMA Digital Nation Summit Manila — Photo via GSMA

The Philippine digital economy holds immense growth potential as enterprises adopt digital tools and Gen Z drives innovation, but achieving the nation’s digital aspirations demands unified action from key stakeholders.

This was pointed out by Darius Delgado, Globe’s Chief Commercial Officer, during the fireside chat on “Paving the Path to a Digital Philippines” at the recent GSMA Digital Nation Summit Manila.

A Robust Foundation for a Thriving Digital Economy

Over the years, the Philippine telco industry has built a formidable infrastructure that bridges the digital divide and promotes digital inclusion. It has, so far, connected over 6 million customers via postpaid broadband and more than 120 million through wireless networks, enabling a digital ecosystem with 87 million online users.

This connectivity has facilitated digital services such as GCash, that empowers over 90 million Filipinos including 6 million merchants and social sellers. Alongside key partners, GCash also provides opportunities for jobseekers to augment their income through the GJobs platform and gigs listed on the platform, as well as digital payment tools for entrepreneurs.

The digital economy has contributed PHP2.08 trillion in economic value in 2022, equivalent to 9.4% of the national Gross Domestic Product (GDP), according to the Philippine Statistics Authority.

Amid such achievements, Delgado stressed the need for partnerships to fully realize the benefits of the digital economy, noting that no single telco could handle the challenges or opportunities alone. Building a robust digital ecosystem requires shared investments, regulatory support, and coordinated efforts.

By working together, the government and private sector can accelerate infrastructure development, promote digital literacy, and create an environment where technology drives inclusive economic growth.

Gen Z and B2B as Catalysts for Growth

With its population having a median age of 24.8 years and 42 million Gen Zs, the Philippines has a unique opportunity to tap into the energy and innovation of its youth.

“In the next five years, we estimate around 11 million new customers joining the mobile base, entering the highly-saturated market with a mobile-first mindset. This presents a huge opportunity in the consumer sector,” Delgado said.

On the business-to-business (B2B) front, he identified significant opportunities among enterprises, which have been slower to adopt digital solutions compared to consumers.

“There’s a lot of awareness and education that needs to be built in terms of how ICT and certain business solutions can help make their operations more effective, more efficient and more pervasive, so they can fully harness the potential of their businesses and improve the customer experience,” he said.

Embracing AI and Cybersecurity

Delgado also emphasized the importance of artificial intelligence (AI) in the Philippines’ digital journey, saying, “You have to leverage the AI curve, otherwise, you’ll get left behind. But it is also our belief that GenAI by itself will not replace people, but people who are skilled in GenAI will replace those who don’t use GenAI.”

Globe is actively preparing for an AI-driven future by investing in critical digital infrastructure, such as data centers, while also prioritizing the continuous upskilling and education of its workforce to ensure the responsible use of AI technologies.

On cybersecurity, Delgado stressed the significance of trust in the digital era. “The most important currency today, given all of the digital scams and security and cyber attacks, is trust. No matter what you offer to the customer, everything goes away if you are not a trusted brand,” he said.

Globe has fortified its cybersecurity controls to mitigate potential threats, though some technologies can still bypass existing measures. In response, the company collaborates with GSMA to strengthen industry-wide standards and push for stricter regulations against digital scams.

A Brighter Future for Filipinos

Delgado reaffirmed the telco industry’s commitment to driving progress, emphasizing its role in addressing societal challenges in health, education, and financial inclusion through technology.

“We are at the cusp of digital transformation moving forward. That means we have a bigger responsibility now as telcos to further the growth of the industry and ensure that the bright future every Filipino aspires for becomes a reality,” he said.

Through sustained collaboration, innovation, and investment, Philippine telcos aim to empower enterprises, build on the strengths of Gen Z, and ensure inclusive progress in the digital age.

To learn more about Globe, visit www.globe.com.ph.

 

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Rogelio ‘Babes’ L. Singson: A Filipino marvel and builder of tomorrow

Sec. Rogelio “Babes” L. Singson

A big part of connectivity is infrastructure, connecting people and places to different parts of the country. Expressways and bridges have undeniably shaped the daily lives of Filipinos, playing vital roles in transportation, tourism, trade and commerce.

Leading the charge in Philippine infrastructure is Sec. Rogelio “Babes” L. Singson, president and CEO of Metro Pacific Tollways Corp. (MPTC), a prominent leader in the sector. Recently, he was awarded the title “MAP Management Person of the Year 2024” by the Management Association of the Philippines (MAP).

This prestigious award recognizes Mr. Singson’s leadership in infrastructure and significant contributions to both the public and private sectors — all are crucial to nation-building and economic development.

He was chosen for his contribution to reshaping national values by being a model of humility, ethical conduct, and spiritual uprightness, for good governance, and his “active role in the MVP group’s substantial contribution to national development in terms of job creation and income opportunities for various sectors of the economy,” in the words of Lilia B. de Lima, the award’s judging committee chairperson.

Every year, MAP awards the title for “MAP Management Person of the Year” to those individuals in the business or government who have demonstrated remarkable leadership and contributed to the growth of the country. This award recognizes leaders who have excelled in their respective fields and serves as an inspiration for young leaders.

“Allow me to briefly share my life in public service, both in the public and private sectors, and its contribution to nation-building as I thank individuals and institutions that played essential roles for my being here today as the 48th ‘MAP Management Person of the Year’, which happens to be my birth year 1948. These individuals and institutions have shaped my values and principles on good governance, providing guidance and support along the way,” Mr. Singson said during his acceptance speech.

This feat is even more remarkable, as Mr. Singson has not only led the infrastructure sector, but has also completely transformed the landscape of public infrastructure and governance in the Philippines. He has led key infrastructure projects in the country that benefit Filipinos to this day.

Under his leadership, the Philippines received its highest rating ever in the Germany-based watchdog Transparency International’s Corruption Perception Index 2014. More remarkably, in lieu of his many achievements serving the Department of Public Works and Highways (DPWH), including the implementation of Good Governance and Anti-Corruption program, he transformed the government body into one of the most acknowledged and efficient line agencies in the country.

“I made it very clear in our first DPWH ManCom meeting that we had to change the culture of DPWH and, with the help of some members of the DPWH ManCom, draw up our good governance and anti-corruption measures. We developed our management mantra and strategic objectives of the 3Rs — Right projects, Right cost and Right quality. Eventually, P-Noy added the 2 Rs — Right on time and by the Right people,” Mr. Singson said.

“This award is not just a recognition of my efforts, but a testament to the commitment of the late P-Noy to his Daang Matuwid (Straight Path) way of governance in serving the country. Let me quote, [former President Benigno “Noynoy” S. Aquino] said — “no wangwang (sirens), no entitlements; kung walang corrupt, walang mahirap (if there are no corrupt people, there will be no poor people). Kayo ang boss ko (You are my boss).”

A luminary in both the public and private sectors
MAP also recognized Mr. Singson’s exemplary role in leadership management, both in public and private sectors. According to MAP, he serves as a shining example for Filipino managers exemplifying “integrity, managerial competence, and professional leadership.”

In his venture to the private sector, he became the president of MVP Group’s subsidiaries, where he dedicated himself to ensuring that they will consistently serve the Filipino people and contribute to national development. MAP acknowledged his well-regarded leadership role in the MVP Group, specifically leading in public-private partnerships, tollway management, water and power utilities privatization, airports, seaports, and resorts.

“I made sure that we focused on the public service aspect of our plans and programs, and our contribution to nation-building. I emphasized that we are in public service operating under a private entity. We made sure that we addressed the needs and pain points of our customers and communities that we served,” Mr. Singson said.

Prior to his position in MPTC and MVP Group, he also played a key role in the Bases Conversion and Development Authority’s public-private partnership (PPP) projects in the country. Among these projects are the privatization and development of Fort Bonifacio and Villamor Air Base, where Bonifacio Global City and Newport City now stand.

During his service in the public sector, he was the Executive Director of the Coordinating Council of the Philippine Assistance Program (CCPAP); senior vice-president of the Fort Bonifacio Development Corp.; chair and president of BCDA; president and CEO of Maynilad Water Services; and the secretary of the DPWH.

Recently, he also became the president of the Light Rail Manila Corp. (LRT-1), Meralco PowerGen Corp. (MGen), and Metro Pacific Water Investments.

Certainly, Mr. Singson’s lifelong work and achievements have truly made a mark on the country. But there is still much to be done. Over the years, even as Mr. Singson enjoys a fulfilling and thriving lifestyle, he continues to stay passionate on his advocacy for good governance and anti-corruption, striving to elevate the Philippines even further.

“At my age of 76, I have been blessed with good health and able to live a balanced life — spiritually, mentally, physically, and in my social life. I still have my daily exercises, play golf on weekends whenever possible, go serious ballroom dancing, and I will continue my advocacy for good governance and anti-corruption measures, particularly in addressing the country’s water crisis,” he said.

“I wish and hope that some of my experiences and principles in good governance and anti-corruption measures based on hard work, political will, transparency, accountability, and citizen and stakeholder participation will inspire our NextGen and Gen Z future leaders for a better future for all Filipinos.”

Indeed, when it comes to the development of infrastructure in the Philippines, Mr. Singson is a name that will leave a lasting legacy. — Angela Kiara S. Brillantes

CCP announces 2024 Thirteen Artists Awards honorees

THE Cultural Center of the Philippines (CCP) has announced the 2024 Thirteen Artists Awards (TAA) recipients, a diverse group of emerging artists whose innovative practices have significantly shaped contemporary Philippine art.

Among this year’s honorees are multidisciplinary artists Catalina Africa, Joshua Serafin, and Tekla Tamoria; ceramicist Ella Mendoza; autobiographical sculptor and installation artist Russ Ligtas; painter-photographer Luis Antonio Santos; and painter Liv Vinluan.

Also recognized are Henrielle Baltazar Pagkaliwangan, who draws inspiration from mundane objects; Issay Rodriguez, whose works explore humanism and ecology; Vien Valencia, who creates community-inspired installations; and collage artist Jel Suarez.

CCP Vice-President and Artistic Director Dennis N. Marasigan described the 13 awardees as the country’s “modernists,” representing the future of Philippine art. They echo the spirit of the original 13 modern Filipino artists who revolutionized the art scene by breaking away from traditional classical influences and championing innovative, contemporary expressions.

The TAA winners embody the realities of their time, reflecting the interplay between their artistic expressions and the world around them, Mr. Marasigan added.

“The Thirteen Artists Awards reflect not only the artists’ expressions and what they wish to communicate but also an interrogation and dialogue between the artists, their environment, and society,” Mr. Marasigan said during TAA’s Press Conference on Wednesday.

TAA awardees will receive a cash grant for material for new work, to be showcased in a group exhibition at the National Museum in 2025. They will also be presented with a dedicated trophy and participate in the CCP’s public programs, workshops, and related activities.

The 13 recipients were meticulously selected from over a hundred nominees, each undergoing a thorough review process, said Phyllis Zaballero, a member of the selection committee and a Thirteen Artists Awardee herself in 1978, in an interview with BusinessWorld.

Ms. Zaballero emphasized that originality played a crucial role in her selection process, noting that some nominees incorporated artificial intelligence in their work. She also highlighted the importance of professionalism, mastery of technique, and the skillful handling of materials as key criteria in evaluating the artists.

“It’s how professional they are and to what point they reach a certain level of excellence for the culture they promise,” Ms. Zaballero told BusinessWorld.

Joining Ms. Zaballero on the selection committee were fellow TAA awardees, including Buen Calubayan (2009), Antipas Delotavo (1990), and Wawi Navarroza (2012), alongside Riza Estrada Uson, officer-in-charge of the CCP Visual Arts and Museum Division.

Ms. Tamoria, one of the recipients of the TAA, told BusinessWorld that receiving the award was a great honor, further validating her craft and affirming her artistic direction.

“Mas nakaka-validate siya. Wala namang magbabago sa’kin specifically sa practice ko… (Pero) parang mas nabigyan ako ng push na parang ‘you’re doing good and tama yung path mo’ [It’s more validating. In terms of my practice, nothing will change. (But) it feels like I’ve been given a push, as if to say, ‘You’re doing well and you’re on the right path’],” Ms. Tamoria said.

Apart from the TAA awards, the CCP revealed plans to launch an Omnibus publication on the awards in 2025, with 10 chapters that will explore various aspects of the Thirteen Artists Awards. This comprehensive volume will include essays, photographs, and profiles of over 200 artists from 1970 to 2021.

The book was co-produced by the CCP and Eskinita Gallery, offering a nuanced perspective on the awards by celebrating its achievements and acknowledging the diverse opinions surrounding it. — Edg Adrian A. Eva

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