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How to win Asia-Pacific consumers in the new era

Second of two parts

Although consumer behaviors were already shifting before the COVID-19 pandemic impacted economies and societies, some of the changes were accelerated by the disruption. This meant consumer companies needed to understand what drives consumer lifestyles by redefining how to best serve consumers, looking at the business through a non-traditional lens and anticipating disruptors.

In the first part of this article, we discussed the five dominant behavioral shifts as identified in the EY Future Consumer Index, which surveyed more than 5,500 respondents across six Asia-Pacific countries (China, India, Indonesia, Japan, Australia and New Zealand) from among 20 countries in total. However, these facts seem consistent from the survey — that consumers are prioritizing pricing in their purchasing criteria as they place high concern over their finances, and that they prioritize their health and safety in considering wellness products and digital experiences that do not require them to leave their homes. These behaviors can be traced to the early stages of the pandemic, where consumers worried for the health of their families, the ability to purchase their basic needs, and the loss of freedoms previously taken for granted.

Although individual consumer behaviors are likely to be volatile, companies can anticipate their needs in the areas of value, health, sustainability, experiences and the omnichannel. In our own market, we are likewise already seeing rapidly shifting consumer behaviors driven by the pandemic. We have seen the rise of social media retailers, particularly in the sectors of food and beverages. Large, e-retailing platforms have branched out to encompass basic necessities, groceries, insurance products and have even donation channels, and consumers have shifted bargain-hunting behaviors online with monthly online sales and price-offs having become the norm.

Clearly, addressing these shifting consumer expectations will require consumer companies to take a hard look across their organization — from the strategy, business model and operations to talent and capabilities. In order to remain competitive and serve the customers of the future, leaders of consumer companies should consider three key actions that have never been as important in the current landscape. These actions will provide the agility required for companies to adapt rapidly to customer expectations as they continue to evolve.

REDEFINE HOW TO BEST SERVE THE CONSUMER
The survey revealed that Asia-Pacific consumers are increasingly open to sharing their personal life data. More than ever, consumer companies have a unique opportunity and strong impetus to enhance their capability to make the right — and trusted — use of such data. Technology like advanced analytics and artificial intelligence can help improve their listening abilities and profile consumers more intelligently to proactively anticipate where, when and what they buy. The ability to adapt products and services with speed and agility can make a critical difference in how well companies can keep consumers connected to the brand. For example, the prolonged lockdown dramatically affected the purchase of personal care products. As the quarantine restriction eases and mobility increases, we are likely to see a resurgence in personal pampering. Businesses in this sector that can find new ways to connect and serve their customers may find rich new opportunities for growth.

LOOK AT THE BUSINESS THROUGH A NON-TRADITIONAL LENS
To many consumer companies, serving consumers in a different way, such as embarking on direct-to-consumer strategies or developing a compelling consumer community platform, may not be profitable in the short term or make sense in isolation. Similarly, sustainability-related programs are often seen as a cost and associated with negative ROI. However, many of these programs can create strategic value for the company as a whole, whether in terms of enhancing brand image and awareness, generating data that can be further monetized or driving employees’ commitment, making the business more resilient against disruption. Consumer companies must therefore adopt a strategy that encompasses a broader view of value as well as a focus on profitable growth.

ANTICIPATE POTENTIAL DISRUPTORS
Consumer companies need to be increasingly forward-looking and investing time and effort to anticipate potential disruptions that could upend their established business models. In recent years, the blurring of sector boundaries has seen powerful digital ecosystems emerging, enabling players — both new and incumbent — to complement one another to offer interconnected products and services in one integrated experience. Take, for example, how food and beverage or financial services companies are disrupted by the technology and mobility sectors, giving rise to super apps that consumers are familiar with today. Locally, we have seen how some companies have evolved, such as ride-sharing apps that now offer food, retail, on-demand purchase assistance, and even bill payment functions. Consumer companies must act now to define and implement a successful digital ecosystems strategy and step up innovation to compete in the short and longer term — or risk being left behind.

WINNING THE FUTURE CUSTOMER
As the COVID-19 pandemic continues its unpredictable course, each of the above actions will enable consumer companies to respond nimbly to the future consumer’s continuum of preferences and attributes. There is no single consumer persona and therefore no one-size-fits-all strategy. This makes developing and executing the right one for every company all the more urgent and important to ensure that they win the customers of the future.

This article is for general information only and is not a substitute for professional advice where the facts and circumstances warrant. The views and opinions expressed above are those of the authors and do not necessarily represent the views of SGV & Co.

 

Olivier Gergele is the EY ASEAN Consumer Products & Retail leader, Maria Kathrina S. Macaisa-Peña is a business consulting partner and the Consumer Products and Retail Sector leader of SGV & Co., and Fabrice Imparato and Shaurya Ahuja are EY-Parthenon partners.

On the heels of last week’s sea incident: Duterte to join ASEAN-China relations summit

LEADERS meet virtually during the 24th ASEAN-China Summit held Oct. 26, 2021. — ASEAN.ORG

By Kyle Aristophere T. Atienza, Reporter
and Alyssa Nicole O. Tan

PHILIPPINE President Rodrigo R. Duterte will join a Nov. 22 meeting between southeast Asian nations and China to discuss the future of the region’s relations with Beijing, his office said at the weekend.

The scheduled summit comes less than a week after Chinese Coast Guard ships blocked and used water canons on boats that were carrying supply to a military post on a Philippine-occupied atoll in the South China Sea.

Mr. Duterte and his fellow leaders in the Association of Southeast Asian Nations (ASEAN) were invited by Chinese President Xi Jin Ping to the meeting, Malacañang said in a statement.

The ASEAN-China Special Summit to Commemorate the 30th Anniversary of Dialogue Relations aims to chart relations for the next 30 years, the presidential palace said.

The special summit will be co-chaired by Mr. Xi of China and Sultan Haji Hassanal Bolkiah of Brunei Darussalam, the ASEAN chair this year.

Philippine Foreign Affairs Secretary Teodoro L. Locsin, Jr. will be among the officials who will also participate in the meeting.         

Mr. Locsin has condemned last week’s incident and asserted that the “acts of the Chinese Coast Guard vessels are illegal.”

“China has no law enforcement rights in and around these areas. They must take heed and back off,” he said in a statement.

Mr. Locsin said he conveyed the country’s “outrage, condemnation, and protest of the incident” to Chinese Ambassador Huang Xilian and to the Ministry of Foreign Affairs in Beijing.

The country’s foreign affairs department also warned that the incident could jeopardize relations between the two countries.

China’s Foreign Ministry spokesman, on the other hand, said the Philippine boats trespassed into Chinese territory.

COMPROMISE
An international jurist and former judge at the International Tribunal for the Law of the Sea said a conciliation agreement on the disputed waters must be made among claimant states “to find a way out of the deadlock.”

“All states belonging to the South China Sea area, broadly speaking, should sit together and try to negotiate and agree upon a follow-up system which will govern this area,” Rüdiger Wolfrum said in a forum Thursday evening.

The South China Sea, a key shipping route and an area rich in natural resources, is subject to overlapping territorial claims involving China, Brunei, Malaysia, Philippines, Taiwan, and Vietnam.

Mr. Wolfrum cited that the Timor-Leste and Australia joint-venture system, where the agreement was limited to the distribution of benefits rather than sovereignty over the territory, can be used as a model to gain consensus among states concerned.

“It’s an area full of resources and… these resources should be of benefit to all the countries around the South China Sea area,” he said. 

A Philippine-based international studies professor, however, said China is unlikely to readily budge from its claim of about 85% of the South China Sea.

“If they’re put in a very disadvantageous position, that’s the only time China will compromise,” Renato C. de Castro, professor at the De La Salle University, told BusinessWorld via Zoom call.

“China is powerful right now and the biggest claimant state, so why offer any concession when you have power and the means to effect that claim,” he said.

“China’s formula of a joint development is that before we start negotiating about joint development, you accept China’s indisputable claim,” he added. 

Jay L. Batongbacal, head of the University of the Philippines Institute for Maritime Affairs and Law of the Sea, told BusinessWorld in an email that while conciliation is a means for settling the disputes, it “is a non-binding mechanism.”

“The process can generate options, and might even come up with innovative recommendations to resolve the disputes, but it still be up to the disputing parties, their political will, and the state of their bilateral and multilateral relations, to act on those recommendations,” he added.

Mr. De Castro said the worst-case scenario for China is if Brunei, Malaysia, Taiwan, Vietnam, and the Philippines unite and apply pressure against the economic and military giant.

Mr. de Castro said the Philippines should aim to muster support from other countries while ensuring that it resolves the crisis with China itself.

Following last week’s incident at sea, at least six non-ASEAN nations have expressed support for the Philippines, including the United States with whom the country has a mutual defense treaty.

The others are Japan, Australia, Germany, France, and Canada.

“The United States stands with our Philippine allies in upholding the rules-based international maritime order and reaffirms that an armed attack on Philippine public vessels in the South China Sea would invoke US mutual defense commitments under Article IV of the 1951 US-Philippines Mutual Defense Treaty,” US Spokesperson Ned Price said in a statement Friday.

During the 24th ASEAN-China Summit held via video conference last Oct. 26, Brunei’s leader said in his 27-point statement that the participating nations “reaffirmed the importance of maintaining and promoting peace, security, stability, prosperity, safety, and freedom of navigation in and overflight above the South China Sea.”

The regional grouping and China signed the Declaration on the Conduct of Parties in the South China Sea in its entirety in 2002.

However, negotiations are still ongoing for the more substantive Code of Conduct in the South China Sea, which would be in accordance with international law, including the 1982 United Nations Convention on the Law of the Sea (UNCLOS).

Health department adds 2,227 virus cases, 175 deaths

PHILIPPINE STAR/ MICHAEL VARCAS

PHILIPPINE health authorities reported 2,227 new COVID-19 cases on Sunday, bringing the total to 2.83 million.

The coronavirus disease 2019 (COVID-19) death toll rose to 47,074 after 175 more patients died, while recoveries increased by 3,152 to 2.76 million, the Department of Health (DoH) said in a bulletin.

The agency said there were 21,101 active cases, 56.9% of which were mild, 4.4% were asymptomatic, 13% were severe, 20.30% were moderate, and 5.5% were critical.

It said 31% of intensive care units nationwide were occupied, while the rate for Metro Manila was 31%.

The Health department said 125 duplicates were removed from the tally, 107 of which were tagged as recoveries and four were reclassified as deaths.

DoH said 191 cases “were found to have tested negative and have been removed from the total case count.” Of these, 189 were tagged as recoveries.

Two laboratories failed to submit data on Nov. 19.

The Philippines on Sept. 16 started enforcing granular lockdowns with five alert levels in its capital region. It initially placed Metro Manila under Alert Level 4, the second highest level, until Sept. 30.

ALERT LEVELS
At the weekend, the presidential palace announced that an inter-agency task force had approved a plan to enforce the alert level system nationwide.

In a statement, acting Presidential Spokesman Karlo Alexei B. Nograle said Benguet, Abra, and Kalinga in the Cordillera region and Oriental Mindoro, Puerto Princesa, Marinduque, Romblon, Palawan and Occidental Mindoro in Mimaropa will be placed under Alert Level 2.

Butuan City, Surigao del Norte, Agusan del Sur, Surigao del Sur, Agusan del Norte, Basilan, Cotabato City, Tawi-Tawi, Lanao del Sur and Maguindanao in southern Philippines will be placed under the same alert level.

Meanwhile, Apayao, Mountain Province, Ifugao, Dinagat Island and Sulu will be placed under Alert Level 3.

Metro Manila, which had an average of 379 new daily cases from Nov. 11 to 17, is currently under Alert Level 2.

A group of public health researchers earlier said the average daily cases in Metro Manila may decrease to 200 by the end of the month as its positivity rate was projected to hit 2% from 3% during the Nov. 10-16 period.

Meanwhile, the Bureau of Immigration (BI) announced that fully vaccinated clients will be exempted from securing an online appointment schedule at their head office in Intramuros, Manila.

Individuals who are able to present their vaccination cards or certifications showing that they are already fully vaccinated may be allowed entry to process their immigration-related documents without the need of prior booking through the online appointment system, Immigration Commissioner Jaime H. Morente said in a news release.

A fully-vaccinated individual is someone who has more than or equal to two weeks after having received the second dose in a two-dose vaccine, or more than or equal to two weeks after having received a single-dose vaccine, according to the bureau.

Unvaccinated clients or those who are unable to show proof of their vaccination would still be required to book through the BI’s e-services.immigration.gov.ph.

“This would allow us to provide services to more clients, while still ensuring that strict health protocols remain in place,” Mr. Morente said. — Kyle Aristophere T. Atienza

Labor groups slam gov’t u-turn on face shield policy in workplaces 

PHILIPPINE STAR/ MICHAEL VARCAS

LABOR GROUPS denounced the government’s reversal of policy on the optional use of face shields, with employers now having the authority to still require it for workers within their establishments.   

“The policy should not give powers to employers to unjustly implement policies to the contrary. They should not be given the power to impose penalties on workers who will refuse to wear face shields,” Julius C. Cainglet, vice president of the Federation of Free Workers (FFW), said in a Viber message.  

It “defeats the purpose” of relaxing the face shield requirement, he said.   

The inter-agency task force handling the coronavirus response lifted on Nov. 15 the requirement on face shields for the general public in areas under Alert Levels 1, 2, and 3.    

However, acting Presidential Spokesman Karlo Alexei B. Nograles clarified on Nov. 19 that the latest face shield policy “is without prejudice to employers still requiring their use for their employees or workers and customers in their respective premises.”  

Mr. Cainglet said that most of their members believe that they are “more efficient” without face shields.  

“A lot of our members, especially in the manufacturing sector, before were opposed to its use as it got in the way of their work (by) blocking their view as the face shield accumulates (moisture) or reflects light in odd angles,” he said.   

Joshua T. Mata, secretary general of progressive labor group SENTRO, said the use of face shields is an “unnecessary added expense for workers because its usefulness is doubtful.”  

A study from the Philippine Society for Microbiology and Infectious Diseases said that face shields do not offer any additional protection from the coronavirus among the general public.  

“Malacañang should no longer involve itself with (these) trivial matters (and) should instead use its time and energy to solve pressing problems in our society that it helped worsen,” Mr. Mata said in a Viber message. 

He suggested that the government should instead focus on policies for providing safe and adequate public transportation, paid quarantine leaves, and guaranteed income should workers lose their jobs.    

Mr. Cainglet also said that workers should be represented in safety and health committees at the workplace and during inspections by the Labor department to ensure that minimum health standards are met.    

“It’s more important for workers to be able to get back to work and earn a decent income,” he said. — Russell Louis C. Ku 

Bill seeks to require public establishments to control kid’s access to ‘harmful’ materials online 

PHILSTAR

A BILL was filed at the House of Representatives seeking to require all public establishments to limit children’s access to the internet to protect them from any harmful materials. 

Parañaque City Rep. Joy Myra R. Salvador-Tambunting filed House Bill 10486 or the proposed Online Child Safety Act that seeks to restrict access to sexual or dangerous content in public areas through filtering software.  

“The importance of cybersecurity for commercial websites and public institutions is a way to protect the youth from cybercriminals or from sharing messages, personal information, or photos that may threaten their security,” she said in the bill’s explanatory note.  

Ms. Tambuting added that without controls in place, children could be left vulnerable to online predators and scammers through chat boxes that could lead them to links or attachments with malware or adult materials.  

The bill would create an Online Child Safety Council that would be chaired by the secretary of the Department of Social Welfare and Development, with representatives from other relevant government agencies.  

The council would be mandated to review the implementation of the proposed law, determine appropriate internet filtering software, and conduct regular on-site inspections, among others.  

It will also prohibit the commercial operation of websites with materials harmful to children except if there is a content description tag assigned by the Department of Information and Communication Technology in its source code, an age verification requirement, or if the home page does not include such materials. — Russell Louis C. Ku 

Bangsamoro ICT office firms up e-government master plan, legislative recommendations  

BICTO FB PAGE

THE BANGSAMORO government’s information and communications technology office met Friday with other agencies as it finalizes the region’s e-government masterplan and policy recommendations that will be submitted to parliament for legislation.  

The masterplan and proposals will be based on a policy research conducted by the Institute of Bangsamoro Studies (IBS), which led the meeting along with the Bangsamoro Information and Technology and Communications Office and The Asia Foundation.       

Bangsamoro ICT Office Executive Director Jonathan M. Mantikayan said output from their consultations with stakeholders will also be used for the plans and recommendations.   

IBS consultant Norodin D. Salam said the overall goal is not simply to set up a stable digital system but to ensure a “physical way of connecting people through transactions or fast-tracking the transfer of goods and services through connectivity.”  

“Generally, the challenge on connectivity are adoption of a comprehensive and strategic approach that will lead to coordination, radio frequencies that enable mobile connectivity, addressing gaps between needed and actual financing investments,” Mr. Salam said in a press release from the Bangsamoro government. 

Ralph Sinsuat, officer-in-charge of ICT office’s Infrastructure and Services Division, said it is crucial to identify the suitable and most efficient technology for the region’s geography.     

The masterplan, he said, will identify the “strategic and applicable methods to improve the connectivity in (the Bangsamoro) mainland and islands such as installation of a cell tower, internet satellite, and through fiber optic cable (land) or submarine cable,” Mr. Sinsuat said.   

Mr. Mantikayan said they have no target date yet for completing the masterplan, but their aim is to start rolling out some of the components within the regional government’s extended transition period from 2022-2025.    

“We are going to complete the formulation of BEGMP (Bangsamoro E-Government Master Plan) within the transition period, but deliverables should be underway within the 3-year bracket,” he said. — MSJ 

EcoWaste calls on QC gov’t to crack down on sale of banned whitening products

AN ENVIRONMENT advocacy coalition that monitors products with toxic content asked the Quezon City government to put a stop to the sale of whitening products banned by the Philippine Food and Drug Administration.  

The Ecological Waste Coalition of the Philippines, Inc. (EcoWaste Coalition), in a press release, said they found during a market monitoring activity at least seven brands of skin products with high mercury concentrations being openly sold in the city.   

“To protect public health from the health-damaging effects of exposure to mercury in skin whitening cosmetics, we request the Quezon City Government to crack down on the illegal sale of such products,” the group said in a letter addressed to Mayor Maria Josefina “Joy” G. Belmonte.  

The seven banned products bought and tested by EcoWaste Coalition were:   

Collagen Plus Vit E Day and Night Cream from Indonesia, Erna Whitening Cream, Pakistan-made Goree Beauty Cream with Lycopene, Goree Day and Night Cream, China-made Jiaoli 7-Days Specific Eliminating Freckle AB Set, Jiaoli Miraculous Cream, and S’Zitang 10-Days Eliminating Freckle Day and Night Set. 

Mercury is a poison that can cause kidney damage, skin rashes, skin discoloration and scarring, reduced skin resistance to bacterial and fungal infections, anxiety, psychosis, and peripheral neuropathy, according to the World Health Organization.  

“We specifically request the City Health Department and other concerned offices to enforce the penalty provision of Quezon City Ordinance No. 2767 to encourage business compliance to the law,” EcoWaste, a network of more than 150 environment groups in the country, said in the letter to the city mayor.  

The ordinance bans and penalizes the manufacture, distribution and sale of mercury-containing skin whitening cosmetics in the city. — Marielle C. Lucenio 

1 injured in stone-throwing incident at MRT-3 train 

DOTR ART TUGADE FB PAGE

A 51-YEAR OLD male passenger was injured due to a stone thrown that broke and severely damaged a train coach window of the Metro Rail Transit Line 3 (MRT-3) on Sunday.  

The MRT-3 management said in a statement that the incident occurred at 6:51 a.m. at the Taft Avenue Station.  

“The passenger was immediately attended to and was given first aid at the Magallanes Station. He was later brought to the San Juan De Dios Hospital at Pasay for further medical attention,” it said.   

Based on initial reports, a “scavenger” was later apprehended at a construction site near a hotel along Taft Avenue for possible involvement in the incident. 

Further investigation is ongoing for the filing of legal charges against those involved.  

The Department of Transportation and the MRT-3 management assured that “necessary steps will also be taken to prevent similar incidents from happening in the future.” — Russell Louis C. Ku 

Capitalism and Philippine development

BW FILE PHOTO

The thesis of this article is that capitalism is a strong force for development but we aren’t harnessing it enough.

Adam Smith articulated capitalism’s positive contribution to society in Wealth of Nations. Individuals pursuing their respective self-interest will lead to a social good and the efficient allocation of resources. Even Marx didn’t deny that capitalism led to advances in science and the “productive forces.” What he decried was the alleged “exploitation” of the wage workers who produced the goods for the capitalists.

Let’s acknowledge it: Capitalism produced the iPhone, robots, electric cars, drones, Space X, and other technological marvels that have made life more comfortable for us than it was for our parents. Without capitalism too, would the world have gotten vaccines in less than a year to combat a novel virus? Using the new technology of gene editing, Moderna and Pfizer, two private companies, developed a vaccine in record time — in less than a year, although previous vaccines took four years or more to be approved and get to market.

True, the US government had a role too. It developed “Operation Wrap Speed” under which various pharmaceutical companies raced to be among the first to develop vaccines to get emergency use authorization. However, the fact of the matter is that the pursuit of self-interest led to the mobilization of capital and resources to produce something that society sorely needed.

The rise of China is powerful proof of the power of capitalism to transform societies. From being a Third World country in the 1970s, through the power of capitalism, introduced by Deng Xiaoping under the guise of “socialism with Chinese characteristics,” it has transformed itself into a technologically advanced world power and, in the process, brought millions out of poverty. It was Deng who said that “I don’t care if the color of the cat is black or white if it catches mice,” and “let some people get rich first,” which were code words for the Chinese Communist Party embracing capitalism.

The agricultural revolution in China started with a very capitalistic reform: the Household Responsibility System, introduced by Deng. The Household Responsibility System enabled farmers to keep what they produced (the household unit was responsible for its own profit and loss), in contrast to the state-directed rural commune system. After the reform, viola! A capitalist reform dramatically increased output, transformed the countryside, and laid the foundation for China’s industrial revolution.

Why am I saying that we aren’t harnessing capitalism enough? I’m not referring to the crony capitalism and the rent-seeking capitalism that’s dominant today in the Philippines today. Crony capitalism is the kind you see being practiced in the Pharmally scandal, an unfit company awarded billions by the government in contracts without bidding because of its political connections. No capital is being put at risk, just “laway” or saliva.

Rent-seeking capitalism, on the other hand, is pursuit of guaranteed profit. It’s guaranteed because a franchise, a tariff, or, in the case of the telco and transport industries, Constitutional restrictions to foreign competition, virtually guarantee their monopoly profits without fear of competition. It’s like a company that somehow owns all the air and charges people for breathing it.

Yes, that’s also pursuit of profit, but society isn’t enriched by it. That’s not true capitalism but rent-seeking capitalism.

We have established that capitalism is a powerful force, but we aren’t using it enough. We aren’t using it to solve our problems in agriculture, education, forestry, and many other industries.

Take, for example, agriculture. What’s the state of agriculture today? It’s mainly peasant, production for use (instead of the market) agriculture. The average age of farmers is 53. Average education is Grade Five-level. Average land size is 1.2 hectares, with many farms at less than a hectare. Because the farm incomes from paltry land sizes using traditional methods of agriculture is so low, many are just part-time farmers, supplementing their income by working as tricycle drivers or other off-farm work. How can they increase productivity if they are just part-time farmers?

Farm labor, though, is growing scarce. Ask farm owners in the countryside, although this is also supported by evidence. With Build-Build-Build, and an opportunity to work in rural construction, farm labor is growing even scarcer. This means that any farm that wants to expand must mechanize, but the small plots of land make mechanization inefficient and unprofitable.

What’s the way forward toward farm modernization? According to Dr. Marife Ballesteros, an expert on land reform and agriculture in the Philippine Institute of Development Studies (PIDS), the way forward is commercial farming or agri-business. Yes, capitalistic, for-profit agriculture. We need agricultural capitalists who will use capital, technology, and management to produce agricultural products for sale (not for own consumption) at a profit. This is a far cry from the traditional farming relying on carabaos and rain-fed farming.

These commercial farms need not be plantation farms. They can be family farms, but they must be given the freedom to expand, which under CARL (Comprehensive Agrarian Reform Law), they aren’t allowed to. For example, if the economics of mechanization dictate that they must cultivate land sizes bigger than the five hectares they are allowed to own, they should be able to do so.

However, under the CARL, they aren’t allowed to go beyond five hectares. It’s not only illegal for agri-businessmen to own more than five hectares, but the law makes it difficult for them to lease land from other less productive farmers because of restrictions imposed by the state.

More capitalism isn’t the answer you get from our so-called farm leaders and politicians to our problems in agriculture. What you get from listening to them is a form of whining: If only government increases the agricultural budget, if only government supports cooperatives, if only there were more support services, if only government stops imports, etc., etc., then agriculture will post miraculous growth. This statist fantasy is an old song, one that has been sung for the past 50 years and has failed.

It’s more capitalism, not statism, which the countryside needs.

In education, capitalism is what made the Philippines a leading educational force in Southeast Asia, but the government is killing it with statist solutions. The private for-profit educational system in the tertiary level is what has attracted students from as far as Iran and Africa to come here, and not just for the English courses.

The remarkable thing about the private capitalist educational system is that it strives for efficiency and innovation. On the tertiary level, it produces qualified graduates at less than half the cost of what State Universities and Colleges (SUCs) do.

However, in education, we are moving toward more statism rather than capitalism. The Free College Tuition Law is an example. It subsidizes state schools, rather than poor students directly. Therefore, state schools are given money whether they perform well or not. Rich kids, such as those attending in the University of the Philippines, get the benefit of free tuition. That law is anti-poor because it ignores the fact that it’s not only tuition that prevents poor kids from attending school but living expenses too.

A capitalistic solution would have been to give the money as direct scholarships to the poor and let the poor decide which school — SUC or private — to attend. That would be a more efficient and capitalistic solution of educating poor students. It will force SUCs to compete.

The government has also given large increases to public school teachers, competing with private schools, but without demanding improved standards of teaching. PISA rankings show that the Philippines rank last among 58 countries in math and science competency.

As a result of the government moving away from capitalism, the private education system is in crisis. It will only be a matter of time before the Philippines loses its reputation as a center for good education.

Another industry that can use a dose of capitalism is forestry. Think about this: Whereas before it used to export logs, the Philippines now imports 75% of its wood requirements. Yet, the Philippines has a huge potential in forestry development: it’s in a tropical zone where trees mature faster, it has large swaths of denuded areas — at least 5 million hectares — that remain unplanted.

However, forestry development can be hugely profitable and is “the flavor the times.” The COP26 Climate Conference in Glasgow has declared a global objective of reforesting millions of hectares. Cheap climate finance is available for forestry development. Pension funds worldwide, because of their long investment horizons, are eager to finance forestry development and want them in their portfolio. (Harvard’s Endowment Fund has large holdings in privately developed forests).

Therefore, the potential is there. We just need to enable capitalism to work to replant our denuded forests, instead of focusing on logs bans and the government’s own tree planting program. (The Commission on Audit declared the P6-billion tree planting program a failure.)

However, capitalism works only if there are clear rules and stability of property rights. Forest investors aren’t going to invest in tree plantation, where the product takes 10 years or more to produce, if policies change with every administration. They should also be allowed to harvest what they planted, instead of the government over-regulating the harvesting of planted trees.

Capitalism in forestry need not be exclusive, i.e., exclude the lumads and other upland people who populate the forests. Lumads can be hired as caretakers of the tree farms, or, if they have valid CAD (Certificate of Ancestral Domain) titles over an area, royalties can be paid to their communities. That can all be factored in a capitalist’s return on investment. What capitalists can’t deal with is regulatory and property rights uncertainty.

To deal with declining forest cover, our government has resorted to more statist solutions: more regulations, industry-bans, and frequent changes in rules. The government also blames the industry whenever there’s a flood, even if it’s the sheer volume of rainwater that’s responsible for the flood. However, forest denudation is counter-intuitive to capitalism because the trees are investors’ inventory. Capitalists will seek to keep planting and replanting trees because that’s the source of their recurring profits. That’s the power of self-interest being beneficial to society.

The imagination is the limit of how we can harness capitalism to solve society’s problems. The PPP (Public Private Partnership) is a good program of harnessing the private sector, but it need not be limited to infrastructure only. Take public health. I’m proposing that there should be a PPP for public health, but the measure of accomplishment won’t be reimbursement of health claims, which can incentivize hospitalizations, but rather positive health measures, such as reduction in morbidity, reduction in hospital stays, in disease incidence or quality of life surveys.

More than at any other time, harnessing capitalism to produce growth and transform our society has never been more favorable. Capital has become very cheap and globally mobile.

On the other hand, we have what is increasingly growing scarce in the world — a young large population. (Thailand, for example, is fast ageing while South Korea’s fertility rate is 0.84, the lowest in the world, far lower than the reproductive rate of 2.1 to stabilize the population.) Combining capital with labor will produce jumps in output. In contrast, achieving growth is much harder for those countries with declining populations.

The problem has always been that we make it difficult for capitalism to work its wonders here: we prohibit foreign capitalism in strategic sectors, from public utilities to media; over-regulate the markets; make property rights unsecure; provide an uneven playing field; or don’t respect the sanctity of contracts.

True, there are abuses and excesses under capitalism, but that’s mostly due to crony and rentier capitalism or profit-making backed by political power. Or there are market failures, such as not incorporating the cost of environmental degradation, but that can be solved with proper state policies. However, the government shouldn’t kill the goose before it lays its golden egg.

Instead of risk-based and risk-adjusted policies to curb the abuses of capitalism, government has been wielding total bans: total log ban, total open pit mining ban, total ban on foreign ownership, etc. It’s a lazy and dumb way of managing risks.

So, “Is greed good” as Gordon Gekko says? Yes, if it can be channeled in the right way and if there’s a level playing field.

This isn’t a call to unbridled capitalism. There are anti-trust and other laws addressing market failures that could serve as guiderails for capitalism.

Growing inequality under capitalism is also a problem but it is a different one and requires a different response at a later stage. China has become more unequal (with a GINI coefficient of .465) but what can’t be denied is that it has raised hundreds of millions out of poverty and has become a technological and manufacturing powerhouse. After achieving growth and eliminating poverty, Chinese President Xi Jinping now talks of “common prosperity” and bringing the billionaires to heel.

Allowing capitalism to do its magic should be at the core of all presidential candidates’ economic programs. Instead, if you listen closely, this is what you hear: Agriculture? I will increase the budget for agriculture. Food security? I will ban rice and pork imports. Unemployment? I will end “endo.” Education? I will expand state schools. Energy security? I will reduce oil taxes. Health? I will eradicate corruption in PhilHealth and the health department (as if his or her appointees won’t do the same thing).

The fact of the matter is that the state is a weak force for modernizing and transforming the economy. Only capitalism can do the job.

If we want to eliminate poverty and achieve prosperity, we need to rely, not on the state, but on the transformative force of capitalism.

 

Calixto V. Chikiamco writes on political economy and is a board member of the Institute for Development and Econometric Analysis (IDEA).

totivchiki@yahoo.com

COVID-19 and the candidates

FREEPIK

Christmas 2020 might not be gloomy after all. The latest Philippine data on COVID-19 suggest that the pandemic is easing.

COVID-19 cases continue to fall. From a peak of 126,878 cases in the second week of September 2021 (Sept. 9 to 15), the number has dropped to 6,723 cases for the week of Nov. 11 to 17.

Further, the weekly positivity rate (the number of individuals tested positive for COVID-19 as a percentage of the total number of persons tested) fell to 3.2% as of Nov. 13, from the high of 28%, recorded on Sept. 5.

As a consequence, bed occupancy is 24.9% of the total number of beds dedicated to COVID-19 patients, as of Nov. 19. This means that the situation of health facilities is no longer critical and is described as safe. Government accordingly has eased mobility restrictions.

But this does not mean that we can declare victory over COVID-19. The declaration of Secretary Carlito Galvez that we have defeated the Delta variant of COVID-19 is premature.

In truth, it is COVID-19 that has beaten the Philippines. The official number of Philippine COVID-19 cases and deaths does not tell the full story. The Economist (“The pandemic’s true death toll,” updated as of Nov. 20) estimates that excess deaths in the Philippines per 100,000 people can reach between 110 and 220. For a population of approximately 110 million, that means excess deaths ranging between 121,000 and 242,000. The high number of excess deaths also means a much bigger number of infections than what the official tally has registered.

The Economist defines excess deaths as “the gap between how many people died in a given region in a given time period, regardless of cause, and how many deaths would have been expected if a particular circumstance (such as a natural disaster or disease outbreak) had not occurred.” The large gaps, as a result of under-reporting or non-availability of data, among others, account for the rough estimate and wide variance. Nonetheless, The Economist is able to make “highly educated guesses” of the excess deaths through machine learning and the use of 121 statistical indicators.

It is not only high excess deaths that make the Philippine pandemic response a failure. The Philippines suffered the longest lockdown and one of the deepest recessions in the world during the pandemic. While locking down the economy made sense as a deliberate choice to flatten the COVID-19 curve, the Philippine government bungled it. The benefits from temporary lockdown — a fast and sharp reduction of infections and a quicker economic recovery — did not materialize.

That COVID-19 has infected a large portion of our population unnoticed is likely. It is thus plausible that the current decline in the number of cases is but a sign that COVID-19 has for the moment drained itself.

The respite, as it were, is welcome. But we have to remain vigilant and learn the lessons. The pandemic continues to shake the whole world. It might be a matter of time before COVID-19 strikes us again.

Even in countries that have the highest vaccination rates, infections are again rising. This is the result of the hasty relaxation of minimum public health standards like physical distancing and mask wearing and the waning effectiveness of vaccines. Several European countries have re-introduced lockdowns.

On the other hand, Japan’s success in taming the spread of the Delta variant has baffled public health experts. Japan, until recently, was struggling with the pandemic, which even threatened the 2020 Tokyo Olympic Games. But it turns out that what Japan did is pretty basic: continuing compliance with the minimum public health standards combined with vaccine uptake.

The Philippine situation is more precarious, in spite of the recent decline in cases. The vaccination rate remains low. Based on the data from the National COVID-19 Vaccination Operations Center (as of Nov. 3), only 36.56% of the target population has been fully vaccinated. The government’s goal is to fully vaccinate 70% of the population (equivalent to 77,129,058 individuals).

But even fully vaccinating 70% of the population falls short of achieving herd immunity. In fact, having herd immunity is no longer the practical objective, especially in the wake of the high transmissibility of the Delta variant. Rather, the goal is to prevent the population from getting severe COVID-19 and from dying.

In the National Capital Region (NCR), complacency is seeping in through the opening brought about by high vaccination coverage. The inequitable distribution of vaccines is most glaring when we juxtapose the fully vaccinated rate of 88.48% for the NCR with the rate of 9.84% for the Bangsamoro Autonomous Region in Muslim Mindanao (BARMM).

The rush to commerce and the festivity of the long Pinoy Christmas season also compound the danger of smugness and complacency.

But as the Department of Health (DoH) says: “We would like to remind the public that COVID-19 is still here.” In the same vein, the DoH points out: “The permeable nature of areas in the country combined with inter-zonal work assignments makes the NCR and other areas of the country vulnerable to forward transmission of COVID-19.”

COVID-19 is alive and kicking. It will be with us during and after the May 2022 elections.

Surely, COVID-19 will be the central issue in the elections. The candidate that has a track record in fighting COVID-19 and has a credible and solid program to contain the pandemic will win.

In this regard, the candidate of the incumbent administration is damaged goods. President Rodrigo Duterte’s survey rating on trust and performance, though still high, has started to tumble because of the corruption that became a brazen feature of the government’s pandemic response. This waning of support likewise affects his candidate, Bong Go. Worse, Bong Go has been tainted by his association with the people behind the overpriced procurement of COVID-19 supplies.

How about the frontrunner in the presidential race, Bongbong Marcos? He will likewise stumble. Even setting aside the devastating accusation hurled at him by President Duterte, we echo the President’s question: Ano ang ginawa niyan? What has he done?

So, I googled “Bongbong and COVID-19.” The top results are mainly about Bongbong testing positive for COVID-19.

I likewise googled “Leni and COVID-19.” The top results show both her initiatives and plans to contain the pandemic.

One article is about Leni Robredo’s pandemic response plan titled “Freedom from COVID-19.” Containing COVID-19 is the centerpiece of Leni’s platform. COVID-19 containment paves the way for robust economic recovery, the end of hunger, and the rise of jobs and incomes.

The item about left-leaning Bayan lauding “Robredo’s COVID response plan as solid” was a pleasant surprise for me. And the story titled “Palace appreciates Robredo’s initiatives to fight COVID-19” amused me.

There you are. The most worthy candidate with a track record and solid plan to fight COVID-19 is Leni Robredo.

 

Filomeno S. Sta. Ana III coordinates the Action for Economic Reforms.

www.aer.ph

The reasons and way forward for unlivable Metro Manila

PIXABAY

(Part 1)

Cities must serve two purposes. They must serve as drivers of commerce and trade and also enhance the quality of life of its citizens.

Metro Manila accounts for 32% of the country’s gross domestic product. So, yes, it ticks the first box in as far as being an economic driver is concerned. But is Metro Manila livable? Based on the global rankings, it is not. The UK based Economic Intelligence Unit (EIU) ranks Metro Manila at 109th place out of 140 cities in term of livability. In Global Finance’s rankings, Metro Manila is dead last out of 134 cities evaluated. To state the obvious, Metro Manila’s mayors have failed to provide decent living conditions for their constituents.

What constitutes a livable city in the first place? According to these global rating agencies, five factors make a city livable and attractive. The first is a favorable urban sprawl. In other words, the prominence of parks, open spaces, and public recreational/cultural centers. The second is inclusivity. Meaning, the city is made for all, not just a narrow elite. This manifests itself in the prioritization of public transportation over cars as well as the absence of gated villages and exclusive sports clubs (especially golf courses since they consume much land). The third is sustainability. This refers to cities that are green, those that operate on a smaller carbon footprint and those that produce their own renewable power. The fourth is resilience. This has to do with a city’s ability to cope and bounce back from natural disasters and black swan events like a pandemic. The fifth is being “smart.” Smart cities are those widely connected to the digital grid, those with efficient supply chain infrastructure (e.g., airports, seaports, cold chain warehouses, and the like) and those whose conditions are conducive to innovation.

Before we even speak about reforms and the way forward, we should first consider some facts about Metro Manila. The country’s capital is one of the densest cities in the world with 13.48 million permanent residents spread over 619.57 square kilometers. This amounts to some 22,277 people per square kilometer. This does not even count the 6 million transients that come from outside to work. For context, downtown Vancouver has a population density of only 5,400 people per square kilometer. As of the 2015 census, 57.4% of NCR’s residents live in condominiums, the average size of which is 50 sq.m., 27.2% live in single houses, and 14% live in duplexes. There are 2.5 million informal settlers.

Only 20% of the population use private cars for daily transport while the rest utilize public transportation. Yet, Metro Manila’s transport infrastructure is built for and around cars. Decent sidewalks and promenades are only accessible in private townships, not in public roads. This is the reason why street life, or commercial and cultural activities along main roads, are either non-existent or poorly developed outside private townships.

As for open spaces, only 0.2% of Metro Manila’s land mass is green and open if the La Mesa dam watershed is factored-out. For context again, the United Nations recommends that there should be nine square meters of open space for every resident of a city. Metro Manila fails miserably in this respect.

Why is Metro Manila bereft of open spaces? Greed is the culprit. Metro Manila’s Local Government Units decided to abandon Metro Manila’s zoning ordinance ratified in the 1990s. This allowed the mayors to sell public spaces to private entities to build gated communities and/or commercial developments. Even no-build zones in seismic fault lines and flood catchments areas were sold off. By disregarding the zoning ordinance, the rich and powerful subsumed the interest and safety of the greater majority.

Converting public open spaces into malls and high-rise towers proved catastrophic. Among its consequences is vehicular traffic. Studies show that a mall or 40-storey office tower can instigate vehicular traffic of 4,000 cars per day. Worse, selling off open spaces reduced our inventory of trees, all of which were chopped-down to make way for property developments. It takes 10 trees to overcome the carbon monoxide of a single car. Data from 2018 shows that there were 1.52 million cars registered in Metro Manila. This means that the city must have 15.2 million trees, at least, to maintain a status quo in air quality. The city falls short by a wide margin. This has accelerated the degradation of Metro Manila’s air quality.

Selling off public spaces worsens income inequality, especially when land is used for a mall or commercial strip. The few families that own malls in prime areas of Metro Manila eventually control the commerce in that locality. As rent-seekers and takers of a percentage-of-sales of every transaction, their economic power over the regular citizen is strengthened in each passing day. Worse, the presence of malls in a community has proven to drive micro, small and medium sized enterprises out of business in their localities.

Gated communities are another problem. They consume large chunks of land yet provide residence to only a select few. They emphasize income inequality in this regard. Further, they hog access to roads and make the city less walkable. Gated communities exacerbate problems which is why the Singaporean government banned them in the 1970s.

Traffic is a consequence of gated communities. Since inner road networks of Magallanes, Dasmariñas, Forbes, and Corinthian Garden are inaccessible for public use, EDSA has become a major artery, a minor artery, a major collector road, a minor collector road, and an access road leading to commercial centers, all in one. This is why the average car speed on EDSA is a pitiful 15 kilometers per hour, typically.

Gated communities are a two-edged sword that debase the quality of life of our non-elite countrymen. They jack-up land prices to a point where housing becomes unaffordable for medium to low-income families. This pushed the working class to live in far flung areas in Cavite, Rizal, Laguna, and Bulacan. A one-way two-hour commute or a two-way four-hour commute has become “normal” for the medium to low level worker, which is criminal in better governed countries. A four-hour commute across 6 million people translates to lost productivity of P120 million a day.

Even the city’s airspace is used for profit by the narrow elite at the expense of the public. Billboards serve no one’s interest except the mayors and their officials, the rich owners of outdoor advertising companies, the landowners, the advertisers. They inundate our highways with ugly tarpaulin making the city even more dense and disorderly. It is another case of the rich and powerful subduing the interests of the public.

As one can tell, a lot of the problems of Metro Manila stem from the decision of the mayors to override the zoning ordinance of Metro Manila and the fact that the interest of the rich and powerful always subverts the common good.

On the next installment of this series, I will write about the solutions to Metro Manila’s woes as we look forward to a new government in 2022.

 

Andrew J. Masigan is an economist

andrew_rs6@yahoo.com

Facebook@AndrewJ. Masigan

Twitter @aj_masigan

Nature is jilted by untrue lovers

CHIQUI MABANTA

Why have the birds stopped singing and flown away from the Arroceros Forest Park?

The Haribon Society and the Wild Bird Club have seen and identified some 30 or so species of migratory birds resting or living in the mini-forest. They chirped and warbled under the darkened canopy of 3,500 endemic or native trees — including 150 centuries-old survivors of World War II, and more trees that are at least 30 years old and older — at the Arroceros Forest Park. Fragile seedlings and younger trees of a diverse variety grow undisturbed, such as the acacia, agoho, anahaw, banyan, kamagong, mahogany, molave and narra, among others.

The Arroceros Park is a natural forest, where the ground cover of small plants keeps the soil moist and rich with the natural compost of fallen leaves and broken twigs. Like a womb, the forest provides natural incubation for life and growth. Between the latticed canopy of the older trees and the speckled ground vibrates the chi of virgin Nature, cooled by the gentle breath of the Pasig River that flows alongside the 2.2 hectare protected forest.

In a study on Manila’s urban green spaces conducted in 2016, Arroceros was found to have the highest proportion of crown canopy cover among the other parks in Manila’s fifth electoral district. It also has one of the highest rates of vegetation, one of the parameters of resiliency that “improves infiltration, reduces surface run off, prevents siltation and ultimately, reduce exposure to flooding,” the study says (https://www.sciencedirect.com). Arroceros’ high coverage of crown canopy also helps in regulating the city’s temperatures, which can sometimes reach as high as 38 degrees Celsius /100 degrees Fahrenheit (https://news.mongabay.com).

“The last lung of Manila” is the only natural park of the city, encapsulated against the heavy pollution of vehicle traffic in the city of about 1.85 million people. The 2019 average pollution index for Metro Manila was 18.2 US AQI (air quality index) which placed it as the 5th most polluted city in all of the Philippines. The World Health Organization (WHO) reported that the safe level of air quality ranged from 10 ug per cubic meter of PM2.5, or below. The WHO said that in 2018, there were 45.3 air pollution-related deaths for every 100,000 people in the Philippines. This was the third highest in the world, after China’s 81.5 pollution-related deaths and Mongolia’s 48.8 deaths per 100,000 people. The United States Environmental Protection Agency (EPA) in 2016 stressed that “Arroceros Forest Park … can remove 30 tons of particulates per year. It provides a ‘Lung’ for the city.”

The Arroceros Forest Park should be one of the most treasured and protected nature sanctuaries, and it is a historic icon — once the first of three “parians” that contained and suppressed the local Chinese community since the rebellion of Chinese traders in the early Spanish colonial period in the 19th century. The Parian de Arroceros served as a marketplace and trading post for Chinese merchants. Among the commodities traded back then was rice, hence the term arroceros, which means “rice cultivators” in Spanish.

The space vacated by the parian had been used as temporary “holding area” for odds-and-ends of government activities both in the Spanish era and in the American occupation, through World War II. Only after the government’s education department offices, erstwhile “parked” in the area, were transferred to their present location in Pasig in 1993, was the Arroceros Forest Park concept formalized. A memorandum of agreement was signed between the City of Manila and Winner Foundation, a proactive private environment group, to work with the Manila Seedling Bank and manage reforestation efforts to resuscitate and nurture “the Last Lung of Manila” (The Philippine Star, retrieved June 10, 2015).

Did many give much importance to the Arroceros Forest Park as it grew and bloomed into a solitary environment sanctuary in the heart of polluted Manila? Sadly, the stream of elected Manila City mayors did not really respect the forest park (except Mayor Alfredo Lim, who gave Winner Foundation free sway in managing the reforestation). And few common citizens come to visit and enjoy the forest park. There seems to be no deep passion for the environment. Sad.

“Yet, despite the respite the park offers its avian and human visitors, Manila’s mayors have persistently insisted on getting rid of it. Lito Atienza, who served as mayor from 1998 to 2007, allowed a portion of the park to be bulldozed for a new government building, while Joseph ‘Erap’ Estrada, a former president and mayor from 2013, wanted to turn the park into a school gymnasium.” (https://news.mongabay.com/2019/09/).

Enter Mayor (Yorme) “Isko” Moreno (Francisco Domagoso) after winning over his long-time idol, Mayor Erap, in the 2019 mayoralty elections. Bringing with him his matinee-idol lover boy image in local young-love movies of the 1990s, young and old swooned to romantic hero-worship for what he promised to do for Manila. A big come-on, aside from his good looks and supposed “clean” image is that he was born and raised in the slums of Tondo, Manila, where he spent his childhood supporting his family by scrapping for leftover food and scavenging the trash heaps of “Smokey Mountain.” Surely, Isko would be a passionate lover and protector of the environment.

And so, Winner Foundation and cooperator Manila Doctors Hospital CSR (Corporate Social Responsibility) staff met with Isko upon his assumption as Mayor, to plead for the final and official cancellation of former Mayor Erap’s pending project to raze a big portion of the forest park to set up a full-service gym. And Isko signed on Feb. 27, 2020 Manila City Ordinance No. 8607, declaring the land along Arroceros Street as a “permanent forest park” from simply being a “property” (Rappler, March 3, 2020).

“The use and enjoyment of the Arroceros Forest Park must be consistent with the principles of sustainable development and the right of the people to a balanced and healthful ecology,” the ordinance reads.

The ordinance prohibits the cutting trees, the dumping waste, and any form of excavation in the area. Violators will be slapped with a P2,500 fine for the first offense, P3,500 for the second offense, and P5,000 fine and/or imprisonment up to one year, depending on the court’s discretion, for their third offense. (Ibid.).

But when Regina “Ninit” Roces-Paterno, chair of Winner Foundation, and Chiqui Sy-Quia Mabanta, president, with other environment activists visited the Arroceros Forest Park on Nov. 13, 2021, it was a shock that Mayor Isko was already implementing his September 2021 development plan for the Lawton area, the vicinity of the Arroceros Forest Park. Construction was not supposed to encroach into the nature park but confined only to outside of its perimeter.

Paterno sent this message on Viber:

“I am so sad to report to the Catholic Women’s Club that the City of Manila administration under Isko Moreno has all but ruined the forest in the course of their desire to turn it into a theme park with stairways and elevated walk ways. The CWC area is all but destroyed with two structures being constructed in the front area. In our second project by the bridge, they covered the fishpond and it is used for dumping construction materials and debris.

“I was with a group of environmental organizations and we were all filled with shock and disgust over a complete disregard for environmental laws.

“We hope that it is not too late to halt what is going on. They have hundreds of men working fast and filling the area with concreted grounds and pathways.

“Five natural ponds were filled up with soil and all secondary trees and ground cover were destroyed in their desire to make it look like Luneta. They should have chosen another area because this forest took almost 30 years to grow not counting the 150 pre-war trees. Winner Foundation planted 3,000 trees from Manila seedling bank. And eventually CWC planted more than 100 trees not to mention supported the maintenance of two workers for several years.”

“A sad day for enviromentalists!” Paterno said.

Nature is again jilted by untrue lovers.

 

Amelia H. C. Ylagan is a doctor of Business Administration from the University of the Philippines.

ahcylagan@yahoo.com