Home Blog Page 1959

Pagdanganan keeps LPGA Tour card after The Annika

BIANCA PAGDANGANAN — REUTERS

BIANCA PAGDANGANAN retained her LPGA Tour card after tying for 20th in The Annika at Pelican Sunday in Belleair, Florida.

This finish propelled Ms. Pagdanganan to 92nd in the Race to CME Globe final rankings, ensuring her spot inside the Magic 100 and an exempt status for next season.

The 27-year-old two-time Olympian, who was barely outside the cutline at 101st prior to the event, closed out with a one-under 69 to get this important Top 20 placing in Florida at five-under 275.

Ms. Pagdanganan showed poise after a shaky front nine of one-over 36, rebounding with two birdies in a bogey-free 33 at the back to climb four places up from 24th when the dust settled and earn $35,341 (around P2.07 million).

The fourth placer at the Paris Olympics finished nine shots behind fancied Nelly Korda, who put the finishing touches to another championship run with a 67 highlighted by up five consecutive birdies on the back.

At 14-under 266, Ms. Korda posted a three-stroke triumph over China’s Weiwei Chang (70), Korea’s Jin He Im (68) and England’s Charley Hull (71).

Ms. Zhang made the biggest leap in the final event of the Race to CME Globe rankings, taking No. 82 from her previous position at 106th last week.

The ICTSI-backed Ms. Pagdanganan secured her spot for 2025 with strong finishes in last week’s The Lotte Championship in Hawaii (joint 11th) and last month’s Maybank Championship in Malaysia (joint 18th).

Overall, Ms. Pagdanganan made the cut in 13 of her 20 tournaments this season, with a best finish of tied seventh in the Mizuho Americas Open in New Jersey last May. — Olmin Leyba

PBA Commissioner’s Cup kicks off on Nov. 27 with foreign guest team from Hong Kong

THE PBA’s mid-season Commissioner’s Cup will fire off on Nov. 27 at the PhilSports Arena with a double-header that features foreign guest team Hong Kong Eastern.

Hostilities kick off at 5 p.m. with Converge, fresh from acquiring former Gilas Pilipinas sniper Jordan Heading and reinforced by former NBA player Cheick Diallo, taking on Terrafirma, headlined by 6-foot-11 British Ryan Richards and the fit-again Juami Tiongson.

HK Eastern, which spices up the competition with imports of unlimited height, will make its debut with either 6-foot-6 Cameron Clark or 6-foot-10 Chris McLaughlin in the 7:30 p.m. main game versus a Phoenix side spearheaded by 6-foot-9 Donovan Smith.

NorthPort, with 6-foot-11 Kavell Bigby-Williams in tow, and NLEX, which is still looking for a replacement after NBA vet Ed Davis backed out, will launch their bids the following day in the opener of a twin bill at the Ninoy Aquino Stadium (NAS).

Blackwater and Magnolia, two squads with returning imports in George King and Ricardo Ratliffe, will collide after the NorthPort-NLEX tussle.

On Nov. 29 also at the NAS, Meralco and import Akil Mitchell will hit the court versus the Fuel Masters in the curtain raiser to the duel between Converge and Eastern.

Rain or Shine, riding high from its semifinal stint in the recent Governors’ Cup, will make its first appearance with former Cameroonian national team member Kenneth Kadji on Dec. 1 against the Bolts in a gig at the Ynares Center in Antipolo.

San Miguel Beer, which may go with Quincy Miller, will start its title defense on Dec. 3 at the NAS versus Phoenix. Back-to-back Governors’ Cup champion TNT, with Rondae Hollis-Jefferson again as anchor, will set its quest in motion on Dec. 6 in the same venue against HK while Barangay Ginebra and Justin Brownlee will be the last to report for action on Dec. 11 at the NAS versus NLEX.

The league will have another Christmas Day offering in this tournament, with Meralco taking on Converge and Ginebra and Magnolia renewing their Manila Clasico rivalry at the Smart Araneta Coliseum.

The PBA is reverting to the single round-robin format in the eliminations after holding a group format in the preliminaries of the season-opening Governors’ Cup. — Olmin Leyba

PLDT High Speed Hitters gun for share of PVL lead

PLDT HIGH SPEED HITTERS — PVL

Games on Tuesday
(Ynares Center Antipolo)
4 p.m. – ZUS vs Nxled
6:30 p.m. – PLDT vs Galeries Tower

PLDT shoots for a share of the lead with Akari as it clashes with Galeries Tower Tuesday in the Premier Volleyball League (PVL) All-Filipino Conference at the Ynares Center in Antipolo.

Drawing strength from the much-awaited return of Fil-Canadian Savi Davison and the solid debut of rookie setter Angge Alcantara, the High Speed Hitters slammed the Nxled Chameleons, 25-15, 25-17, 22-25, 25-22, last week that launched their ambitious title bid.

Ms. Davison showed some rust but still fired a team-best 19 points while Ms. Alcantara, a neophyte out of Adamson University, lived up to hype and dished out 13 excellent sets while dropping three hits.

Also expected to come in strong are Erika Santos, Majoy Baron, Fiona Ceballos and Dell Palomata, who had 15, 14, 3 and 10 points, respectively, in their first win of the long conference.

A win by PLDT over Galeries Tower, winless in two starts, in their 6:30 p.m. showdown would send it alongside Akari (2-0) at the helm.

Eyeing their first win after succumbing in their first outings are Nxled and ZUS Coffee, who tangle at 4 p.m. — Joey Villar

Bills send once-perfect Chiefs to loss column

JOSH ALLEN’S 26-yard touchdown (TD) run on fourth-and-2 with just over two minutes left sealed the Bills’ 30-21 win in Orchard Park, NY, on Sunday as Buffalo dealt the Kansas City Chiefs their first loss of the season.

Facing the choice of attempting a short field goal or handing the two-time defending Super Bowl champions and quarterback Patrick Mahomes the ball with time to drive downfield for a win, Bills coach Sean McDermott turned the game over to Allen, who first looked to pass, then diced through a Chiefs defense that is among the league’s best against the run.

Allen completed 27 of 40 passes for 262 yards and led the Bills (9-2) with 55 rushing yards.

With Buffalo’s defense containing Mahomes, Allen bloomed in the fourth quarter. His 12-yard scoring pass to Curtis Samuel with 12:51 left punctuated a 10-play, 83-yard drive that took just over six minutes off the clock and gave the Bills a 23-14 lead.

But Mahomes led the Chiefs 70 yards in 4:58 to trim Buffalo’s lead to 23-21 on his second touchdown pass of the day — a 1-yarder — to tight end Noah Gray. Mahomes finished with 196 yards, three TDs and two interceptions on 23-of-33 passing for Kansas City (9-1).

STEELERS 18, RAVENS 16
Chris Boswell kicked six field goals in a game for the third time in his career and Pittsburgh remained in first place in the AFC North with a victory over visiting Baltimore.

Russell Wilson completed 23 of 36 passes for 205 yards and one interception for the Steelers (8-2), who won their fifth straight game. Payton Wilson made a key interception as Pittsburgh increased its division lead to 1 1/2 games over the Ravens (7-4).

Baltimore’s Lamar Jackson was just 16-of-33 passing for 207 yards, one touchdown and an interception while dropping to 1-4 all-time as a starter against the Steelers. Derrick Henry rushed for 65 yards and a score on 13 carries and Odafe Oweh had 2 1/2 sacks for the Ravens, who committed three turnovers and lost for just the second time in their past nine games.

PACKERS 20, BEARS 19
Quarterback Jordan Love passed and ran for a touchdown, Karl Brooks blocked a field goal as time expired and visiting Green Bay edged skidding Chicago.

Love scored the go-ahead TD on a 1-yard run with 2:59 to go. Rookie counterpart Caleb Williams drove the Bears downfield on the next possession, positioning them for a would-be game-winning 46-yard field goal. But Brooks blocked Cairo Santos’ kick to help Green Bay (7-3) preserve the victory.

Love went 13-for-17 passing for 261 yards with a touchdown and an interception. Josh Jacobs had 134 yards of total offense and a rushing touchdown, and Christian Watson had a career-high 150 yards on four catches. Williams was 23-for-31 passing for 231 yards and added 70 yards on nine carries as Chicago (4-6) lost its 11th straight game in the all-time series with the Packers.

LIONS 52, JAGUARS 6
Jared Goff passed for a season-high 412 yards and four touchdowns as host Detroit stretched its winning streak to eight games — its longest in the Super Bowl era — by pounding Jacksonville.

Detroit’s Amon-Ra St. Brown caught 11 passes for 161 yards and scored two touchdowns, while David Montgomery rushed for 75 yards and two scores. Goff bounced back from a five-interception outing against the Houston Texans as the Lions (9-1) scored touchdowns on their first seven possessions en route to their most lopsided win in franchise history. — Reuters

Warner Bros. Discovery, NBA settle legal battle over broadcast rights

WARNER BROS. DISCOVERY has settled its breach of contract lawsuit against the National Basketball Association (NBA), the Wall Street Journal (WSJ) reported on Saturday, citing people familiar with the matter.

The agreement will keep the media company in business with the league for the next decade, the report said, adding that the deal is set to be announced early next week.

Warner Bros. Discovery and the NBA did not immediately respond to a Reuters request for comment outside business hours.

The settlement will give Warner Bros. Discovery rights over a significant amount of NBA content domestically and abroad, and the league will avoid a prolonged legal battle in court, the WSJ report added.

Separately, Warner Bros. Discovery struck a deal with Disney to license its Emmy-winning Inside the NBA show to ESPN and ABC starting next season, the report said. — Reuters

Cavaliers beat Hornets, fourth team to start 15-0

DARIUS GARLAND’S 25 points and Ty Jerome’s 24 points helped carry the Cleveland Cavaliers as they maintained their unbeaten record by beating the visiting Charlotte Hornets 128-114 on Sunday night.

Four Cleveland players had more than 20 points as the Cavaliers extended their franchise-best winning streak to 15 games. They are the fourth team in NBA history to begin a season 15-0. Only the Golden State Warriors (24-0 in 2015-16) have enjoyed a better start.

Evan Mobley put up 23 points and 11 rebounds and Jarrett Allen added 21 points and 15 rebounds to boost an offense that clicked on 57.1% shooting from the field. Georges Niang contributed 13 points off the bench.

Cleveland held a 72-59 halftime lead, shooting 66.7% (26-for-39) from the field. Because of that high percentage and 12-for-12 free-throw shooting, the Cavaliers secured only one offensive rebound in the half.

The Cavs had a double-digit lead at 18-7 about 4:10 into the game. — Reuters

Biden allows Ukraine to use US arms to strike inside Russia

UKRAINE and Russian flags are seen through broken glass in this illustration taken March 1, 2022. — REUTERS

WASHINGTON — President Joseph R. Biden’s administration has allowed Ukraine to use US-made weapons to strike deep into Russia, two US officials and a source familiar with the decision said on Sunday, in a significant reversal of Washington’s policy in the Ukraine-Russia conflict.

Ukraine plans to conduct its first long-range attacks in the coming days, the sources said, without revealing details due to operational security concerns.

The move comes two months before President-elect Donald Trump takes office on Jan. 20 and follows months of pleas by Ukrainian President Volodymyr Zelensky to allow Ukraine’s military to use US weapons to hit Russian military targets far from its border.

The change comes largely in response to Russia’s deployment of North Korean ground troops to supplement its own forces, a development that has caused alarm in Washington and Kyiv, a US official and a source familiar with the decision said.

Mr. Zelensky said in his evening address that the missiles would “speak for themselves.”

“Today, many in the media are saying that we have received permission to take appropriate actions,” he said. “But strikes are not made with words. Such things are not announced.”

The White House and US State Department declined to comment.

There was no immediate response from the Kremlin, which has warned that it would see a move to loosen the limits on Ukraine’s use of US weapons as a major escalation.

Vladimir Dzhabarov, first deputy head of the Russian upper house’s international affairs committee, said Washington’s decision to let Kyiv strike deep into Russia could lead to “World War III.”

“The West has decided on such a level of escalation that it could end with the Ukrainian statehood in complete ruins by morning,” Andrei Klishas, a senior member of the Federation Council, Russia’s upper chamber of parliament, said on the Telegram messaging app.

Ukraine’s first deep strikes are likely to be carried out using ATACMS rockets, which have a range of up to 190 miles (306 km), according to the sources.

While some US officials have expressed skepticism that allowing long-range strikes will change the war’s overall trajectory, the decision could help Ukraine at a moment when Russian forces are making gains and possibly put Kyiv in a better negotiating position when and if ceasefire talks happen.

It is not clear if Mr. Trump will reverse Mr. Biden’s decision when he takes office. Mr. Trump has long criticized the scale of US financial and military aid to Ukraine and has vowed to end the war quickly, without explaining how.

A Trump spokesperson did not immediately respond to a request for comment. But one of Mr. Trump’s closest foreign policy advisers, Richard Grenell, criticized the decision.

“Escalating the wars before he leaves office,” Mr. Grenell said, in an X post responding to the news.

Some congressional Republicans had urged Biden to loosen the rules on how Ukraine can use US-provided weapons.

Since Mr. Trump’s Nov. 5 victory, senior Biden administration officials have repeatedly said they would use the remaining time to ensure Ukraine can fight effectively next year or negotiate peace with Russia from a “position of strength.”

‘WAY TOO LATE’
The US believes more than 10,000 North Korean soldiers have been sent to eastern Russia and that most of them have moved to the Kursk region and have begun to engage in combat operations.

Russia is advancing at its fastest rate since 2022 despite taking heavy losses, and Ukraine said it had clashed with some of those North Korean troops deployed to Kursk.

Stretched by personnel shortages, Ukrainian forces have lost some of the ground they captured in an August incursion into Kursk that Zelensky said could serve as a bargaining chip.

“Removing targeting restrictions will allow the Ukrainians to stop fighting with one hand tied behind their back,” Alex Plitsas, senior nonresident fellow at the Atlantic Council, said.

“However, like everything else, I believe history will say the decision came way too late. Just like the ATACMS, HIMARS, Bradley Fighting Vehicles, Abrams tanks and F-16. They were all needed much sooner,” he added.

Despite Mr. Zelensky’s pleas, the White House had been reluctant to allow US-supplied weapons to be used to strike targets deep inside Russia for fear this could ratchet up the conflict.

Republican US Representative Mike Turner, who chairs the House Intelligence Committee, said in a statement that Mr. Biden’s decision was long overdue and that there were still too many restrictions on Ukraine.

But he added: “This first step will put pressure on Vladimir Putin as President-elect Mr. Trump returns to the White House and works to end this war.”

Kyiv’s other allies have been supplying weapons but with restrictions on how and when they can be used inside Russia, out of concern such strikes could prompt retaliation that draws NATO countries into the war or provokes a nuclear conflict. — Reuters

Thai Q3 GDP growth beats forecast, but risks seen ahead

REUTERS

BANGKOK — Thailand’s economy beat forecasts with its fastest growth in two years in the July-September quarter due to stronger investment, tourism and exports, but officials and analysts saw increased challenges to maintaining the momentum next year.

Gross domestic product grew 3% in the third quarter from a year earlier, National Economic and Social Development Council (NESDC) data showed on Monday, accelerating from revised annual growth of 2.2% in the second quarter, and beating the median forecast of 2.6% growth in a Reuters poll.

The growth in Southeast Asia’s second-largest economy was driven by a rise in the service sector while the industrial sector decelerated and agricultural production dropped, the state planning agency NESDC said in a statement.

The economy will continue to grow in the final quarter of 2024 but there are risks ahead, including from US economic policies, NESDC head Danucha Pichayanan told a press conference.

“Next year, there will likely be more risks. Budget spending to boost the economy will have to be more targeted,” he said.

On a quarterly basis, GDP expanded a seasonally adjusted 1.2% in the third quarter, the fastest pace in 18 months, and above both a poll forecast and previous quarter growth of 0.8%.

“The momentum in the fourth quarter should be stronger and annual GDP will probably reach 4%,” said Chamadanai Marknual, economist at Krungthai Bank.

“But the picture for next year is unclear due to uncertainty over the trade war and government measures,” he said.

The main stock index was up 0.8% at 0442 GMT, while the baht had strengthened 0.2% against the dollar.

The agency forecast GDP growth of 2.6% this year, inside the previous forecast range of 2.3% to 2.8%, and projected growth of 2.3% to 3.3% in 2025.

Last year’s growth of 1.9% lagged regional peers. The economy has struggled under high household debt and borrowing costs as well as sluggish demand from major trading partner China.

After sustained government pressure, the central bank unexpectedly cut its policy interest rate by a quarter point to 2.25% on Oct. 16.

Finance Minister Pichai Chunhavajira has said the government will meet to consider more stimulus measures on Tuesday, including the second phase of its “digital wallet” handout scheme.

The flagship programme, which will give 10,000 baht ($287) each to about 45 million people to spend in local communities, launched in September and about one third of the payments have already been made.

Tourism and exports, key drivers of Thai growth, are expected to continue to support the economy next year.

The NESDC increased its export growth forecast to 3.8% this year from 2% seen earlier, and said exports were expected to rise 2.6% in 2025.

The agency projected 36 million foreign tourists this year, trimming a previous forecast of 36.5 million, and saw that increasing to 38 million visitors in 2025.

Thailand posted a record of nearly 40 million foreign tourists in 2019, before the pandemic. — Reuters

Shrouded in smog, Delhi pollution reading is the highest this year

A MAN walks on a bridge on a polluted smoggy morning in New Delhi, India, Nov. 7, 2024. — REUTERS

NEW DELHI — A thick blanket of toxic smog engulfed most parts of northern India on Monday and readings of air quality in the capital New Delhi hit their highest this year after dense fog overnight.

The smog, a toxic blend of smoke and fog, happens each year in winter as cold air traps dust, emissions, and smoke from illegal farm fires in some surrounding states.

Visibility dropped to 100 m (109 yards) in Delhi and Chandigarh, a city northwest of the capital, but authorities said flights and trains continued to operate with some delays.

India’s pollution control authority said the national capital territory’s 24-hour air quality index (AQI) reading was at 484, classified as “severe plus,” the highest this year.

According to Swiss group IQAir’s live rankings, New Delhi was the most polluted city in the world with the air quality at a “hazardous” 1,081 and the concentration of PM2.5 — particulate matter measuring 2.5 microns or less in diameter that can be carried into lungs, causing deadly diseases and cardiac issues — was 130.9 times the World Health Organization’s recommended levels.

Experts say the scores vary because of a difference in the scale countries adopt to convert pollutant concentrations into AQI, and so the same quantity of a specific pollutant may be translated as different AQI scores in different countries.

Delhi authorities directed all schools to move classes online and tightened restrictions on construction activities and vehicle movements, citing unfavorable meteorological conditions and low wind speed.

Farm fires — where stubble left after harvesting rice is burnt to clear fields — have contributed as much as 40% of the pollution in Delhi, SAFAR, a weather forecasting agency under the ministry of earth sciences has said.

Satellites detected 1,334 such events in six states on Sunday, the most in the last four days, according to India’s Consortium for Research on Agroecosystem Monitoring and Modeling from Space.

Despite the polluted air, many residents continued their daily routines. Many buildings were barely visible, including Delhi’s iconic India Gate.

“Morning walk usually feels good, but now the air is polluted, and we’re forced to wear a mask… There is a burning sensation in the eyes and slight difficulty in breathing,” Akshay Pathak, a resident of the city told the ANI news agency, in which Reuters has a minority stake.

India’s weather department has forecast “dense to very dense fog” for the northern states of Uttar Pradesh, Haryana and Rajasthan for Monday. — Reuters

Goldman Sachs, Morgan Stanley downgrade China outlook

A view of the financial district of Pudong is seen through a hole on a bridge in Shanghai, China, Sept. 27, 2024. — REUTERS

SINGAPORE — Hong Kong stocks are cheap but may miss out on the benefits of China’s economic support, analysts at Goldman Sachs said, while Morgan Stanley warned tensions and tariffs could hurt, as both brokerages downgraded market forecasts.

Goldman Sachs trimmed its recommendation on Hong Kong shares to “underweight” from “market weight.”

Morgan Stanley downgraded China to slight “underweight” from “equal weight” in emerging markets, with analysts noting that efforts to revive the economy and a Republican sweep of Congress and the White House could significantly impact markets.

“We expect even stronger headwinds on corporate earnings and market valuation in the coming months,” Morgan Stanley analysts said in a note dated Nov. 17.

Morgan Stanley’s base-case target for China’s CSI300 is 4,200 by end-2025, about 4.7% above the 4,011 level traded earlier in the day. It projects the Hang Seng at 19,400, slightly below Monday’s 19,655.

Goldman Sachs is more bullish on mainland stocks, setting a 2025 target on the CSI300 at 4,600, but expects weakness in Hong Kong companies on the MSCI Hong Kong index.

“Although valuations are not demanding, Hong Kong does not offer much economic or earnings growth,” Goldman analysts said in an Asia-Pacific portfolio strategy note published on Sunday.

“The property and retail sectors remain under pressure and the economy may not benefit as much from policy support in China as it previously has, given China’s focus on bolstering the domestic economy.”

Both US banks expect the yuan to weaken, with Goldman forecasting a dollar/yuan exchange rate of 7.5 at the end of next year and Morgan Stanley 7.6. The yuan traded at 7.2371 per dollar on Monday.

Both brokerages recommend investing in mainland shares over Hong Kong-listed ones, as the mainland market is less sensitive to global sentiment or currency fluctuations. — Reuters

Pope Francis suggests experts study possible genocide in Gaza

A MAN looks on as Palestinians inspect a tent camp damaged in an Israeli strike during an Israeli military operation, in Rafah, in the southern Gaza Strip, May 28, 2024. — REUTERS

ROME — Pope Francis has suggested the global community should study whether Israel’s military campaign in Gaza constitutes a genocide of the Palestinian people, in some of his most explicit criticism yet of Israel’s conduct in its year-long war.

In excerpts published on Sunday from a forthcoming book, the pontiff said some international experts say that “what is happening in Gaza has the characteristics of a genocide”.

“We should investigate carefully to assess whether this fits into the technical definition (of genocide) formulated by international jurists and organizations,” the pope said in the excerpts, published by Italian daily La Stampa.

Last December South Africa filed a case against Israel at the International Court of Justice for allegedly violating the Genocide Convention. In January the judges at the court ordered Israel to ensure its troops commit no genocidal acts. The court has not yet ruled on the core of the case — whether genocide has occurred in Gaza.

Israel says accusations of genocide in its Gaza campaign are baseless and that it is solely hunting down Hamas and other armed groups.

“Following today’s report in Vatican News: There was a genocidal massacre on 7 October 2023 of Israeli citizens, and since then, Israel has exercised its right of self-defense against attempts from seven different fronts to kill its citizens,” said Yaron Sideman, ambassador to the Holy See.

“Any attempt to call it by any other name is singling out the Jewish state,” he posted on social media.

The Vatican did not offer comment about Francis’ most recent remarks, but its news website reported on Sunday about the book excerpts, including the genocide comment.

Francis, leader of the 1.4-billion-member Catholic Church, is usually careful not to take sides in international conflicts, and to stress de-escalation. But he has stepped up his criticism of Israel’s conduct in its war against Hamas recently.

In September, he decried the deaths of Palestinian children in Israeli strikes in Gaza. He also sharply criticized Israel’s airstrikes in Lebanon as going “beyond morality.”

Israel launched its campaign in Gaza after the Hamas-led assault on southern Israeli communities on Oct. 7, 2023. Some 1,200 people were killed and another 250 taken hostage that day, according to Israeli tallies.

Israel’s ground and air offensive has since killed more than 43,800 people in the enclave, according to the Gaza health ministry.

Francis has not previously described the situation in Gaza as a genocide in public. But last year he was at the center of a messy dispute after a meeting with a group of Palestinians at the Vatican, who insisted he had used the word with them in private, while the Vatican said he had not.

Last week Francis met at the Vatican with a delegation of former hostages held by Hamas in Gaza, who are advocating for the release of family members and others still being held. — Reuters

Globe exec calls for ‘soulful research’ amid rise of AI, says humans irreplaceable in creating genuine connections

Mai Marcelo (third from left), Globe Vice President and Customer Intelligence Head, speaks at a panel on AI in qualitative research at QUAL360 APAC in Singapore, Nov. 7, 2024.

As the use of artificial intelligence continues to rise, researchers must remember that humanity “remains the heart of research,” Globe’s Customer Intelligence head told a conference on Thursday.

Speaking at the QUAL360 APAC in Singapore on Nov. 7, Mai Marcelo, Globe Vice President and Customer Intelligence Head, advocated for a “soulful” approach to qualitative research that preserves humanity amid growing AI adoption across various industries.

In her talk, Marcelo urged researchers to focus on empathy, ethical discernment, and sustainability — qualities she believes AI cannot replace. While AI can expedite data analysis and reveal patterns, she emphasized that true qualitative insights require the intuition, adaptability, and emotional insight only humans can bring. She envisions qualitative research to be multi-disciplinary and multi-modal in the coming years and encourages researchers to integrate futures thinking so that it expands focus from what consumers need today to what they might value tomorrow.

“In a world increasingly dominated by algorithms and automation, it’s our soul — our empathy, intuition, and the genuine energy exchange with respondents — that brings research to life,” she said at the conference, the regional leg of a global series focused on qualitative market research.

“AI is a powerful tool, but it cannot replace the human touch… Our role as researchers is to harness AI’s capabilities to enhance, rather than replace, the human connection that makes qualitative research so impactful,” she said.

Marcelo said it is through “soulful” research that brands can connect deeply with consumers, uncovering motivations and values that drive meaningful insights and trust.

Staying Human in the Age of AI

With advancements in AI technology, researchers can now access and analyze massive amounts of data with unprecedented speed and accuracy. But, as Marcelo pointed out, such capabilities, while valuable, cannot replace the emotional intelligence and depth that human researchers contribute.

“In the AI era, we must lean into our human strengths, such as empathy, intuition, and creativity, to provide insights beyond what data alone can tell us,” she said. This deeper connection is the core of qualitative research’s enduring value, she added.

Delving Beyond Emotions to Explore Values

True qualitative research requires going beyond surface-level emotions to uncover the values that inform consumer decisions, said Marcelo. She believes that understanding these values provides richer, more actionable insights that can shape brand strategies and strengthen consumer loyalty.

“We must go deeper, asking why people feel the way they do and what beliefs and values guide their choices,” Marcelo said. This is where human researchers play an irreplaceable role, as AI tools often struggle to capture the complexities of human values and motivations.

Marcelo’s message resonates particularly with brands seeking to build trust and authenticity in an age of heightened consumer awareness. She contends that by grounding research in empathy and ethical practices, companies can create stronger, more genuine connections with their audiences, fostering loyalty and aligning more closely with consumer values.

Embracing Sustainability in Research

In her talk, Marcelo also underscored the importance of sustainability in research practices. She advocates for a holistic, interconnected approach to research that minimizes environmental impact, encouraging researchers to view their work as part of a larger ecosystem, where each action has a ripple effect on both people and the planet.

“Sustainability should be a guiding principle for all of us,” Marcelo said. “It’s about recognizing that every aspect of our research — whether it’s the tools we use or the methodologies we choose —  has an impact on the world around us.” She highlighted mobile-first engagement, remote research methods, and low-energy solutions as ways to reduce the carbon footprint of qualitative research. This approach, she noted, not only aligns with the values of eco-conscious consumers but also supports a greener future for the industry.

Globe’s commitment to sustainability, Marcelo believes, is a model for how organizations can approach research responsibly. By integrating sustainable practices into qualitative research, Globe aims to contribute positively to the environment while delivering high-quality, impactful insights.

Marcelo’s presentation at QUAL360 APAC exemplifies Globe’s dedication to an ethical, human-centered approach in AID adoption that values people, the planet, and the power of authentic connection.

Globe is at the forefront of adopting AI in its operations via a people-first and human-driven approach, aiming to improve employee efficiency and enhance customer-facing services.

To learn more about Globe’s AI initiatives, please visit https://www.globe.com.ph/.

 


Spotlight is BusinessWorld’s sponsored section that allows advertisers to amplify their brand and connect with BusinessWorld’s audience by publishing their stories on the BusinessWorld Web site. For more information, send an email to online@bworldonline.com.

Join us on Viber at https://bit.ly/3hv6bLA to get more updates and subscribe to BusinessWorld’s titles and get exclusive content through www.bworld-x.com.