By Nickky F. P. de Guzman
GIVEN THE FLICKERING and fleeting stardom of some showbiz stars, companies are obliged to drop endorsements as soon as said stars lose, literally and figuratively, their face value. Brands must then look beyond what the eye can see. In its efforts to personify its marketing and values, Western Union has partnered with actor John Lloyd Cruz as its global ambassador. Why him?
“CAPTAIN YOO SI-JIN” is officially the Korean Tourism Honorary Ambassador for 2016 and will feature in television commercials and various promotional activities for South Korea, the Korea Tourism Organization (KTO) said in a press release this week.
BUDWEISER IS ENJOYING an unlikely source of growth in Russia’s declining beer market, even as the all-American brand continues to struggle at home.
By Angela Dawson
HOLLYWOOD — After the phenomenal success of 2002’s international sleeper hit My Big Fat Greek Wedding, the pressure was on Nia Vardalos, the star and writer of the Mediterranean-flavored family comedy, to come up with a sequel.
WITH LEADING ladies Charlize Theron, Emily Blunt and Jessica Chastain, female characters dominate fantasy film The Huntsman: Winter’s War, unleashing dark forces, freezing enemies and fighting evil.
DUBAI IS STARTING its own tea brand, Shay Dubai, to learn what consumers prefer from the beverage.
WASHINGTON — Global warming could make the planet far hotter than currently projected because today’s scientific models do not correctly account for the influence of clouds, researchers said last week.
IT WILL be a hopping weekend at the walled city as VivaManila presents its first Intramuros Pasyal for 2016.
HYPEBEAST LTD., the collection of fashion and entertainment blogs that started out as an online sneaker forum, had the best debut of any Asian initial public offering this year so far.
