Let the client decide
Getting the edge in professional selling
Terence A. Hockenhull
I wouldn’t be far off the mark if I suggested that 95% of all salesmen offer solutions to the client far too early in the selling process. As I have said before, this is not selling. It is telling the client what he or she should do. Customers either consciously or unconsciously resent this type of sales pitch. There are a number of reasons to delay offering a solution until the end of a sales call. First, all customers want and need time to think about a decision that may affect their business. The same, of course, applies to customers who are buying expensive items for personal use.
Sex healthy for aging women, risky for older men
WASHINGTON — Frequent, satisfying sexual activity poses cardiovascular risks for older men — but regular orgasmic sex could actually protect aging women from certain health problems, researchers announced Tuesday.
Pairing off with Coca-Cola
Ads & Ends
Nanette Franco-Diyco
Working for Coca-Cola, creative agencies McCann Worldgroup, Ogilvy One, and Visual Latina have all come up with different executions which together comprise a sparkling fully integrated marketing communications campaign.
YA author gains fame through Wattpad
By Camille Anne M. Arcilla
ONLINE storytelling community Wattpad has grown in popularity not only in the Philippines but also in the international setting.
Your Weekend Guide (September 9, 2016)
EXHIBITS
ArtInformal presents Prelude to A Billion Years by Constantino Zicarelli, on view until Oct. 8. ArtInformal is located at 277 Connecticut St. Greenhills East, Mandaluyong City.
Warming oceans are ‘sick,’ global scientists warn
HONOLULU — Global warming is making the oceans sicker than ever before, spreading disease among animals and humans and threatening food security across the planet, a major scientific report said on Monday.
Zika could live in eyes, spread through tears: study
WASHINGTON — The Zika virus can live in eyes, researchers said Tuesday, after conducting experiments on mice that may explain why some patients develop ocular disease and in some cases become blind.
