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5-year driver’s license out

THE Land Transportation Office (LTO)-7 has rolled out driver’s license cards with five-year validity. In Cebu yesterday, Presidential Assistant for the Visayas Michael Lloyd Dino was among the first to avail of the license. “This is part of the strong commitment of President Rodrigo Duterte to help decongest LTO from long queuing. It only took me at least 15 minutes to get my plastic driver’s license,” Mr. Dino said. — The Freeman

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Music sales soar in US, as streaming takes over

NEW YORK — Music sales grew at a robust pace for a third straight year in the United States in 2017 as listeners kept flocking to streaming outlets, an industry monitor said Wednesday.

Analytical firm BuzzAngle Music said that consumption in the world’s largest music market jumped 12.8% in 2017, well outpacing the 4.2% growth seen a year earlier.

On-demand streaming services led by Spotify are quickly replacing downloads on platforms such as iTunes, which shook up the music business a generation ago.

BuzzAngle Music found that nearly three times as many songs were streamed on an average 2017 day in the United States — 1.67 billion — than the 563.7 million tracks that were downloaded over the entire year.

Audio streaming grew overall by more than 50% in 2017 from the previous year.

In more good news for the industry, BuzzAngle Music said that 80% of audio streams came through subscription sites, as the music business encourages listeners to pay monthly rates rather than seek out songs for free online.

The growth reflects a reversal of the long rut in music sales following the rise of the Internet.

But not everyone is cheering, with many artists complaining that they are seeing little of the profit.

Wixen Music Publishing, which owns rights to songs by artists such as Neil Young and The Doors, last week filed a $1.6-billion suit against Spotify, arguing that the Swedish company failed to seek proper licenses in its rush to build its catalog of 30 million songs.

And in a recent Twitter thread that drew wide attention among artists, Geoff Barrow of English trip-hop group Portishead said it was “almost impossible to make a living” through Spotify for musicians who do not figure out how to “work the system well.”

Spotify counters that it has provided a rare source of growth and helped bring new audiences to artists, who increasingly make their living off concerts rather than recordings.

Spotify faces a growing number of rivals including the streaming services of tech giants Apple and Amazon, as well as Paris-based Deezer and rapper Jay-Z’s Tidal.

VINYL BOOMS, WITH DIFFERENT MARKET
While sales of full albums kept dropping in 2017, there was one big exception — vinyl.

Album sales on vinyl grew by 20%, keeping up the revival of the classic format that has been embraced anew by hardcore fans and collectors.

Vinyl buyers disproportionately bought rock and older titles.

The top-selling vinyl title of the year was a soundtrack to the superhero film Guardians of the Galaxy, which was first released in 2014 and featured songs by music legends such as David Bowie and Marvin Gaye.

The taste of vinyl lovers was sharply different from mainstream choices. Pop superstar Taylor Swift’s Reputation was by far the top-selling album of 2017, selling nearly 1.9 million copies, according to BuzzAngle Music.

Swift maximized sales by keeping Reputation off streaming services for its first three weeks — an increasingly unusual commercial strategy that only stars with a dedicated fan base can pull off.

Sales of cassettes — which have also found a renewed following, in part for their kitsch appeal — more than doubled in 2017, but at fewer than 100,000 copies, the format remains miniscule in the overall market.

The US sales are in line with global trends. The International Federation of the Phonographic Industry will release worldwide figures in the coming months. — AFP

Philab partners with Italian company IMA

PHILAB HOLDINGS Corp. said on Thursday its subsidiary has partnered with Italy-based Industria Macchine Automatiche S.p.A (IMA) to distribute automated machineries for the processing and packaging of pharmaceutical products in the Philippines.

In a statement, the listed health care company said Philab Industries Inc. is now the exclusive distributor of IMA pharma machines in the country. It has already sold several units to Pascual Labs and Amherst Laboratories Inc. (UNILAB) since its partnership began.

“It is important for our big pharma companies to use high technology equipment in producing large quantity of quality and consistent tablets and capsules to offer the Philippine market. This is where the expertise of IMA comes in with more than 50 years of reputation in the global pharma industry. Philab pursued this partnership to successfully satisfy the rising demands of the pharma industry,” Paolo Cagalingan, executive vice president of sales and business development, said in a statement.

Maurizio Ferretti, managing director of IMA Pacific Co. Ltd., said the company picked Philab as the sole distributor of its equipment due to its strong performance and reputation.

“We are hopeful that Philab would effectively capture the needs of the Philippine market,” Mr. Ferretti said.

For the first nine months of 2017, Philab narrowed its net loss attributable to the parent to P107 million versus a loss of P860 million from year-ago levels. Revenues were recorded at P155 million for the period.

Blizzard pounds US Northeast as snow sweeps across South

CHARLESTON, S.C./BOSTON — Heavy snow and high winds pounded the US East Coast along a front stretching from Maine as far south as North Carolina early on Thursday, knocking out power, icing over roadways and closing hundreds of schools.

The storm, the product of a rapid and rare sharp drop in barometric pressure known as bombogenesis that on Wednesday dumped snow on Florida’s capital Tallahassee for the first time in 30 years, was expected to last through the day.

States of emergencies were in effect in Florida, Georgia, North Carolina and Virginia and blizzard warnings from the Canadian border as far south as Virginia.

Much of the eastern US is in the grip of a sustained cold spell that has frozen part of Niagara Falls, played havoc with public works and impeded firefighting in places where temperatures barely broke 20 degrees Fahrenheit (minus 6 centigrade).

Areas around Boston were forecast to see about one foot (30 cm) of snow on Thursday, and the National Weather Service predicted a similar amount and wind gusts of up to 55 mph (90 kph) in New York City.

Schools were ordered to close in both cities.

“This could bring some very dangerous conditions,” New York Mayor Bill de Blasio said late on Wednesday.

“Both rush hours will be affected,” Boston Mayor Marty Walsh earlier told a news conference. “Be patient. With the amount of snow we’re getting here, we could be plowing your street and a half hour later it could look like we haven’t been there.”

SOUTHERN SNOW
Private forecaster Accuweather said snow would fall quickly during the day, at a rate of several inches per hour, with the storm intensified by the bombogenesis effect.

Also known as a bomb cyclone, the phenomenon occurs when a storm’s barometric pressure drops by 24 millibars in 24 hours.

The rare type of storm struck the US Southeast on Wednesday, also dumping snow in parts of South Carolina and eastern Georgia, said meteorologist Patrick Burke of the federal Weather Prediction Center.

More than 35,000 customers were without power in Georgia, North Carolina and Virginia early on Thursday, utilities reported online.

A part of US-13 at the Chesapeake Bay Bridge-Tunnel in Virginia was closed due to high winds early on Thursday while state transportation departments throughout the region reported dozens of delays due to deteriorating roads conditions.

Late on Wednesday night, a baggage car and two sleeper cars on an Amtrak train traveling from Miami to New York, with 311 passengers aboard, derailed in as it was slowly backing into a station in Savannah, Georgia. No one was injured, an Amtrak spokesman said.

The cold has been blamed for at least nine deaths over the past few days, including two homeless people in Houston. — Reuters

DoE to propose up to 3-year FiT extension for biomass, river hydro

THE Department of Energy (DoE) has drafted a circular that will call for the extension of the feed-in-tariff (FiT) for biomass and run-of-river projects, giving developers a chance to finish their stalled plant construction and avail of the guaranteed rate for their energy output for 20 years.

“We’re looking at three years or until the capacity limit is reached for run-of-river hydro or biomass,” Energy Undersecretary Felix Wiliam B. Fuentebella told reporters, without giving details on when the proposal will come into force.

“There is a draft circular for the extension for three years [for both technologies], whichever comes first — capacity or date,” he added.

Mr. Fuentebella was referring to the installation target of 250 megawatts (MW) for both biomass or small hydro, which was set by the previous administration but was not fully subscribed by the end-2017 deadline.

This time, he said the extension’s deadline would be the full subscription of the installation target or three years, whichever comes first.

Based on the latest DoE data, only five run-of-river hydro projects with a total capacity of 34.60 MW were awarded by the department certificates of endorsement to the Energy Regulatory Commission (ERC) for FiT eligibility as of November, leaving a balance of 215.4 MW out of the 250-MW target.

The DoE has no update on the five potential projects with a capacity of 82.7 MW that it expected to make it by the Dec. 2017 deadline.

The ERC set a FiT rate of P5.90 per kWh for run-of-river hydro. All five projects qualified for that rate. The rate has been degressed in 2017 to P5.8705 per kWh as called for by the FiT rules.

For biomass projects, 19 projects with a total capacity of 138.61 MW were awarded certificates of eligibility as of November, or a balance of 111.39 MW from the 250-MW target. Only one more project with a capacity of 2.6 MW was expected to receive the certificate by end-2017.

Of the 19 projects endorsed to the ERC, 15 qualified for the P6.63 per kWh rate for the first round, while four qualified for the P6.5969-degressed rate for 2017.

The FiT system offers a fixed rate for the electricity produced by developers of solar, wind, biomass, ocean energy and run-of-river hydro power plants to encourage investments in emerging renewable energy technologies. The first projects to be completed under a prescribed power installation target are awarded the guaranteed FiT for 20 years.

Consumers who are supplied with power through the distribution or transmission network share in the cost of the FiT scheme in part through a uniform charge per kilowatt-hour that appears in their monthly electricity bill as “FiT-allowance.”

National Renewable Energy Board (NREB), which advises the DoE about the direction for renewables, earlier recommended a FiT extension for biomass and run-of-river hydro. Both solar and wind have been fully subscribed. Ocean energy remains a nascent technology. — Victor V. Saulon

Nishikori out of Australian Open, Djokovic unsure

MELBOURNE — Injured Japanese star Kei Nishikori pulled out of the Australian Open Thursday, while Novak Djokovic says he will test his problem elbow at an exhibition before deciding whether to play.

Asian number one Nishikori has not played competitively since last August after suffering a torn tendon in his right wrist during a practice session at Cincinnati.

Nishikori is not the only leading player struggling with injury, with a who’s who of the top names in the game battling to be fit for Melbourne Park.

Former world number one Djokovic hasn’t played since a right elbow issue forced him to quit Wimbledon in the quarterfinals in July.

He has already canceled scheduled appearances at an exhibition in Abu Dhabi and the Qatar Open, and said he will test the injury next week at the Kooyong Classic in Melbourne. — AFP

Truth telling in Duterte land

Almost every government official has the same message whenever the birth or death anniversaries of the country’s heroes are marked: it is to remember what they did for the country, and to emulate their patriotism and devotion to the welfare and betterment of the nation.

On the 121st death anniversary of Dr. Jose Rizal, for example, President Rodrigo Duterte told Filipinos to remember the national hero’s “ultimate sacrifice for the sake of our country,” and to “reflect on his patriotism as we strive to continue his work of building a more united, peaceful and prosperous Philippines.”

Many will take exception to that statement’s presumption that the country is at peace, united, and prosperous today, and that the Duterte regime is adding to those already existing qualities, more than a century after the Spanish colonial government executed Rizal by musketry in Bagumbayan on Dec. 30, 1896. The truth is that the realization of those aspirations has continued to elude the people of these isles after nearly 50 years of US occupation, two world wars, and a succession of supposedly independent administrations.

The Marcos terror regime still leads in brutality and destruction the pack of predators that it has been this country’s misfortune to have for so-called leaders. But that distinction is rapidly being contested by its successors including the present one, whose antipathy to a sustainable peace and the authentic reforms the country desperately needs has divided Filipinos more than at any other time since 1946.

In the furtherance of its regressive and unpatriotic policies, the Duterte regime has used state violence and violated human rights on a scale that has become a global scandal. But it is also threatening to place the country under open authoritarian rule: to do even worse than the extrajudicial killing of some 14,000 supposed addicts and petty drug pushers at the hands of an already abusive police force it has empowered to kill with unprecedented impunity.

The imposition of martial rule nationwide — or of a false and deceptive “revolutionary” government — will mean, among others, the silencing of those dissenters, human rights defenders, social and political activists, regime critics, and independent media practitioners committed to the imperative of truth telling in these times of national peril.

The campaign against them is already ongoing in the form of their constant demonization and harassment, and the dissemination of false and misleading “information” through the government media system, its online trolls, and its bought-and-paid-for hacks in print and broadcasting. It is at work as well through the harassment, arrest, and assassination of those community, worker, farmer, Muslim and Lumad leaders who have risked everything to disseminate the truth to a woefully uninformed public.

Mr. Duterte already had harsh words against the press and media even before he came to power. He and some of his officials have accused journalists of corruption, bias, and inaccuracy, and insulted and abused them publicly. He has also threatened media organizations for doing their job of reporting and commenting on what his administration is doing.

The latest regime salvo against truth-tellers is Mr. Duterte’s claim that some journalists are “with the Left,” or are even “cadres,” presumably of the New People’s Army (NPA) or the Communist Party of the Philippines (CPP). While he did not provide any details on their alleged left-wing links, that statement, made two weeks ago during a radio interview, was made in the context of the continuing killing of journalists in the Philippines, the impunity of the perpetrators, and his declaration that both the CPP and the NPA are “terrorist” organizations. The police and military could interpret the Duterte statement as a declaration of open season on the harassment and even elimination of those journalists they want to silence.

The National Union of Journalists of the Philippines (NUJP) has accurately described Mr. Duterte’s allegation as “a potential death warrant against colleagues.” The union warned that “in a country that remains one of the deadliest in the world for journalists, there is cause to worry about this irresponsible claim from the highest elected official of the land.”

While it specially endangers journalists in the Cordillera region, whom Mr. Duterte singled out for abuse, NUJP said his “irresponsible claim” also casts “a chilling effect on journalists who intend to cover the communist rebels in continuing efforts to better explain the roots and directions of the close to half a century-old civil strife” between the Philippine government and the CPP-directed NPA.

“At worse,” continued NUJP, “it would embolden those, including state agents, who seek to silence us by giving them the convenient cover of counter-insurgency.”

“We fear,” the NUJP statement declared, “that it will not be long before Duterte directly targets the critical media in his government’s efforts to stamp out dissent.” The organization has therefore called on “the independent Philippine media and all Filipinos who cherish our rights and freedoms to stand together in common cause and oppose all attempts to silence us.”

Silencing dissenters and critics will almost certainly be part of open authoritarian rule to prevent everyone including independent journalists from explaining to the people the social, economic, and political roots of the ongoing civil war the regime has chosen to prolong rather than end through a peace agreement based on social, economic, and political reforms. By doing so it would bar responsible and independent practitioners from discharging the fundamental communication responsibility of truth telling.

The Marcos dictatorship silenced the Philippine press and media and prevented them from providing the information on vital issues the public needed. There is no reason to believe that any other authoritarian regime will not do the same because accurate and relevant information would challenge such a regime’s legitimacy and authority and expose the sordid realities of its rule.

These were precisely the reasons for which Jose Rizal was executed by the Spanish colonial order. He was not directly involved in the Revolution of 1896. But in the eyes of that regime, Rizal’s offense was his exposing, through his novels Noli Me Tangere and El Filibusterismo, and his essays and other writings, the horrors and brutality of colonial rule.

Some historians have disparaged Rizal for his preference for education rather than revolutionary violence as the means of addressing the Filipino predicament with Spanish colonialism. But his writings were nevertheless crucial in shedding much needed light on the true state of the Philippines and its people under colonial rule as the vital condition to the Revolution’s capacity to overthrow it.

Mr. Duterte is quite right. Filipinos must remember and appreciate Rizal’s patriotism. But he himself should realize that Rizal’s devotion to his country and people consisted of his risking liberty and life itself for the sake of the truth as a fundamental weapon in the human enterprise of interpreting the world in order to change it.

That is precisely the purpose, the reason for being, of every independent journalist, human rights defender, social reformer, and authentic revolutionary. But that reality has apparently escaped the understanding and even the awareness of the Duterte regime, the policies, statements and acts of which have been focused on the very opposite of the truth that all of human history attests will set us free.

 

Luis V. Teodoro is on Facebook and Twitter (@luisteodoro). The views expressed in Vantage Point are his own and do not represent the views of the Center for Media Freedom and Responsibility.

www.luisteodoro.com

UN chief welcomes reopened Korean hot line

UNITED NATIONS — UN Secretary-General Antonio Guterres on Wednesday welcomed the reopening of a hot line between North and South Korea, and voiced hope for more diplomatic initiatives to end the peninsula’s nuclear standoff.

North and South Korea earlier Wednesday reopened the communication channel that had been shut since 2016, following an offer from North Korean leader Kim Jong-Un to send a team to next month’s Winter Olympics in South Korea.

“It is always a positive development to have a dialogue between the Democratic People’s Republic of Korea and the Republic of Korea,” said UN spokesman Farhan Haq.

Mr. Guterres “welcomes the reopening of the inter-Korean communication channel,” he added.

UN Security Council resolutions call for the de-nuclearization of the Korean peninsula and “we hope that enhanced diplomatic initiatives will help to achieve that goal,” said Mr. Haq.

South Korea has offered to hold talks with the North on Jan. 9 to discuss “matters of mutual interest” including the North’s Olympic participation.

Mr. Guterres’ support for inter-Korean dialogue stood in contrast to remarks from US Ambassador Nikki Haley, who on Tuesday dismissed the overtures between Pyongyang and Seoul as a “Band-Aid.”

The US, backed by Japan, is pushing for sanctions and total isolation of Mr. Kim’s regime in response to a series of missile launches and nuclear tests.

Russia, and North Korea’s sole major ally China, have repeatedly called for talks to de-escalate tensions, but the US has been adamant that Pyongyang must first freeze its military programs.

Ms. Haley warned on Tuesday that if Pyongyang carries out another missile test, it would face the likelihood of even more sanctions.

The Security Council adopted a new raft of sanctions on Dec. 22 to restrict oil supplies to North Korea — the third set of measures imposed on Pyongyang in a year. — AFP

Larawan’s triumph continues with wider release, US screenings

CANDIDA and Paula’s struggle to hold on to their father’s painting (and, in turn, hold on to their ideals) as many people try to convince them to sell it to save them from destitution, closely mirrored what the creators of Ang Larawan went through just to get the film a nationwide release.

And the stuggle was ultimately fruitful for the film, which has gone on to garner prizes, a wider run, and a life after the Metro Manila Film Festival (MMFF).

“From the beginning, we wanted to do Ang Larawan because of all it stood for — it was art versus commerce. If we can get the young people of today to discuss the story, even if they disagree, we just want them to open their minds to the possibility that things aren’t always about money. And the funny thing, that’s what happened to us,” Girlie Rodis, one of the film’s executive producers, told the media on Dec. 30 at the Via Mare restaurant in Quezon City.

“At the start of the Metro Manila Film Festival, we had 53 theaters, then it went down to 26 after few days. After the awards night, we went up to 56, which is more than when we started,” she added.

The film’s official Facebook page announced on Jan. 2 that the film is currently being screened in 77 cinemas nationwide.

Ang Larawan, which was based on National Artist Nick Joaquin’s play, Portrait of an Artist as Filipino, with a libretto by fellow National Artist Rolando Tinio, was one of the big winners at this year’s MMFF, taking home the Best Picture, Best Actress (Joanna Ampil), Best Musical Score (Ryan Cayabyab), and Best Production Design (Gino Gonzales) trophies, and also garnering a posthumous Special Jury Prize for Nick Joaquin and the Gatpuno Antonio J. Villegas Cultural Award.

It was a continuous uphill climb for the team to get the film to where it currently is, from being rejected during the first round of MMFF entry selections to being pulled out of theaters the first few days of the festival, but, like the Marasigan sisters whose battle cry was “Contra Mundum (defy the world),” the film likewise did defy the odds.

Looking back, Ms. Rodis said their rejection during the MMFF script selection was a blessing in disguise as it served to publicize the film among millennials.

“It helped a lot as millennials became aware of the film,” she said, adding that many audience members from that generation watched the film multiple times in order to help the film not be pulled out of cinemas.

“A good portion of our sales are [from] repeat viewers,” said actress Rachel Alejandro, who played Paula and is also one of the film’s producers, remarked during the same press conference.

While the MMFF which will end its run on Jan. 7, the team behind Ang Larawan is determined to bring the film to as many people as possible. Ms. Alejandro said they will be touring schools including University of the Philippines Los Baños and the University of Cebu.

ABS-CBN’s The Filipino Channel (TFC) is also bringing the film to US theaters starting Jan. 12, according to a company press release.

The film’s producers are also looking at restaging the original sung-through play version, a plan originally set for 2017 but pushed back because of the film.

Ms. Rodis also revealed that they plan on adapting other Filipino musicals to film, like Jose Javier Reyes’s Katy! The Musical, about the life of the “Queen of Philippine vaudeville and jazz” Katy dela Cruz, as well as Ryan Cayabyab’s Alikabok, about a Katipunera who left her comfortable life in order to fight for her country.

“Even if it’s few and far between, we would like to make movies that are authentic and true to form,” she said. — Zsarlene B. Chua

Manila Water plans more emergency reservoirs

MANILA WATER Corp. has started the construction of a 100-cubic-meter underground reservoir that will serve as a potable water source in evacuation centers such as a school in Cainta town, Rizal province.

“Manila Water aims to construct these emergency reservoirs in 22 cities and municipalities within Metro Manila’s East Zone and the Province of Rizal in its commitment to assure water service reliability even during times of calamities such as earthquakes and flooding,” Manila Water said in a statement on Thursday.

The listed company said the reservoir project, which had its groundbreaking recently, will be built at the Cainta Elementary School in Barangay San Roque. It will become a potable water source in the aftermath of disasters and calamities.

Aside from the one in Cainta Elementary School, the company also plans to construct a 50-cubic-meter reservoir in Francisco P. Felix Memorial National High School in Barangay Sto. Domingo.

Manila Water said the emergency reservoirs are designed to provide 10,000 evacuees with potable water up to three days.

In October last year, Manila Water also broke ground on an emergency reservoir project at the Sto. Rosario Elementary School in Barangay Sto. Rosario-Kanluran, Pateros.

In Pateros, reservoirs will also be installed in Pateros Elementary School in Barangay San Pedro and Masikap Covered Court in Barangay Sta. Ana.

Manila Water provides water and wastewater services to Metro Manila’s east zone concession area covering the cities of Makati, Mandaluyong, Pasig, Pateros, San Juan, Taguig and Marikina. It is also in charge for the southeastern parts of Quezon City and Sta. Ana and San Andres in Manila. — V.V. Saulon

Dominic Thiem only seed left standing at Qatar Open

DOHA — World number five Dominic Thiem eased through to the quarter finals of the Qatar Open on Wednesday to become the only seeded player left in the tournament after the first two rounds saw the seven other highest-ranked players eliminated.

Four seeds crashed out in the first round and a further three lost in the second, ensuring that the Doha tournament will have its first non-seeded finalist since Gael Monfils in 2014.

French veteran Richard Gasquet and Spain’s Fernando Verdasco and Feliciano Lopez — seeded five, seven and eight — lost on Wednesday as the surprises continued in Doha.

They joined second seed Pablo Carreno Busta, as well as Tomas Berdych, Albert Ramos-Vinolas and Filip Krajinovic — numbers three, four and six respectively — who all fell at the first hurdle.

The carnage among the seeds comes after the tournament was shorn of three major stars before it even began, with Novak Djokovic, Stan Wawrinka and Jo-Wilfried Tsonga pulling out as they try to recover from injuries. — AFP

Brain freeze

The ability to remember, memorize, and to retain ideas, numbers, and facts is a fascinating function of the brain. The individual can grasp multiple concepts and interconnect them.

Memory is defined as stored experiences — happy, mundane, sad ones, sometimes remembered. These often need provocation for its remembering.

What happens when one forgets? It is normal to have memory lapses as one grows up and becomes preoccupied with many things to the point of filling up the memory bank.

As we mature (and add chronological years), we notice little quirks. Our short-term memory plays tricks. Stress and age are factors that affect the memory. Beyond a certain age, people joke about “senior moments” and being forgetful about little things. “The disc is full.”

Memory is about what has transpired. We have a data bank that stores details from the time we are in the womb. Thus babies can remember sounds — classical music or loud noise, words, and feelings. They respond to the same stimuli when they are children and adults. Toddlers can recall celestial phenomena such as the solar eclipse, earthquake, falling stars, full moons, Mars, the red planet. They are sensitive to exuberant fireworks — bursts of color and explosions.

Kids absorb everything they hear and see like a sponge absorbs water. Their memory is fresh and uncluttered. Learning and retention are easy. (It is important that we keep our promises and do what we say because children do not forget.)

“Where are those reading glasses?” (They’re on top of one’s head. “Where are the keys?” (In one’s pocket.) “Who is that person?” (The face is familiar but ummmmmmm….) These are awkward moments that occur occasionally. One takes them in stride, with poise and a sense of humor.

Forgetting is normal. When one is still a teenager, it is panic time during exam week. A bright student suddenly forgets the algebraic formula or the chemical composition or the important historical date. At a thesis defense, he forgets a critical explanation for a theory. It is a lapse that happens due to nerves, cramming, lack of sleep or all of the above.

A person can recall minute details about a childhood adventure but she cannot remember a trauma or people associated with that event.

“I distinctly remember forgetting that,” remarked writer Clara Barton. Someone reminded her about an offense done to her, years earlier.

One would rather remember the happy times. When one undergoes a devastating experience, the brain has a protective mechanism that blocks certain painful memories. There is a coping mechanism that makes one “forgets” the sad, heart wrenching moments of grief and loss. Victims of abuse suppress the memory. It is a defense mechanism the individual use so he can function. Psychological therapy and spiritual counseling are needed to deal with such traumas.

An individual with a photographic memory has the gift and advantage of remembering innumerable images, numbers, and details. However, he may find it exasperating occasionally when he cannot recall dates and names. This could be due to stress, anxiety, worry, or a simple overload of things happening too quickly or simultaneously. One needs to use an internal sieve to sift through the overwhelming, assorted, distracting stimuli, and objects.

The brain’s memory bank can only store so much information. Overload can cause “brain freeze.”

For example, at a business forum or social gathering, one sees a familiar face. But it is a struggle to recall his name. The solution is quite simple. Practice memory enhancing exercises. Introduce yourself and shake hands. Hopefully, the other person is polite enough to identify himself, too.

Memory experts say that one can thaw the freeze with practice.

De-clutter the brain. Relax and visualize pleasant scenes. Do crossword puzzles. To remember names: Pay attention. Visualize the name. Remind yourself. Make it a habit. Start a ritual. Sing it. Tie a string around your forefinger.

Notice how the “older seniors” (the elders) have excellent long-term memory. They can recount clearly what had happened several decades ago — the war, the first meeting, the first trip, the neighborhood, the first day in school and so forth. However, they forget what happened yesterday, a few hours or minutes ago.

A script writer commented, “Memory is a way of holding on to the things you love, the things you are, and the things you never want to lose.” Thus, the seniors hold reunions to prepare for their jubilee celebrations. Getting together is a chance to reminisce and enhance the good old days, and how perfect things seemed to be. The Barbra Streisand poignant song goes,

“Watercolor memories of the way we were…”

 

Maria Victoria Rufino is an artist, writer and businesswoman. She is president and executive producer of Maverick Productions.

mavrufino@gmail.com