ATTENTION, runners. Here is a roundup of recent releases from adidas and Columbia.
ADIDAS: REBOOSTED AND NEW COLORWAYS
It has been a busy stretch of drops for global footwear maker and lifestyle brand adidas, particularly in its running shoe line with a “reboosted” Ultraboost and new seasonal colorways of the PureBoost Go.
Released on Feb. 21, the Ultraboost 19 is an upgrade of the original UB from 2013 with adidas hailing it as its “most responsive” shoe in the market.
adidas said the Ultraboost 19 is the result of the collaboration among its designers, product developers, and thousands of runners around the world, trimming the 17 parts from its original model to four to provide it with 20% more boost but with a far lighter feel.
The four key components of the Ultraboost 19 — Optimized BOOST, Torsion Spring, Primeknit 360, and 3D Heel Frame — give this shoe more support, adaptability, and responsiveness than ever before, adidas said.
To show off the features of Ultraboost 19, the local office of adidas hosted the Recode Running Festival on March 16 in Bonifacio Global City.
At the event, adidas invited runners to explore an urban setting like BGC with a pair of Ultraboost 19 on their feet.
“The Recode Running Festival is a great way for our runners to experience a redefined way of running with the Ultraboost 19. Along with our adidas Runners Manila core team, guests of the event were able to explore the city and test out the shoe’s capabilities through the different challenges and checkpoints,” said Jen Dacasin, adidas Brand Communication and Sports Manager, at the event.
Response to the reboosted Ultraboost was overwhelmingly positive.
“It’s really a good shoe. To be honest, I like the Ultraboost for walking and comfort and for leisure. But the UB 19 is good for long-distance running. I can really feel the difference. I feel more agile and explosive and run lighter. In the Phlippines, people use the Ultraboost for lifestyle. But with the UB 19 you can use it for both running and leisure,” said Jules Aquino, a member of adidas Runners Manila and an all-around athlete, in an interview.
The Ultraboost 19 retails for P9,300 and is available in-store and online at adidas.com.ph/running_ultraboost.
A month after unveiling the Ultraboost 19, adidas released the PureBoost Go in new seasonal colorways inspired by military and industrial rawness.
Coming in new black with ivy/orange details and clear mint colorways, the PureBoost Go is refreshed to include Clima Moisture Management Yarns as well as reflective post-treatment for better protection when running at night.
adidas said that this latest version of the PureBoost Go is a continuation of its focus on sustainability, with better efficiency in the shoe’s pattern production for less material waste.
The brand went on to say that the PureBoost Go was created specifically to elevate the street running experience, with an Expanded Landing Zone to provide the agility and adaptability required to explore the city with confidence while combining it with adidas’ industry-defining Boost technology which delivers endless energy return.
The new colorways of the adidas PureBoost Go are available online at adidas.com and in-store.
The new set of Columbia trail running shoes was recently released with the brand promising the collection as giving high performance and affording one the ability to go the distance.
Columbia Montrail, a shoe designed for the elite athlete and trail runner is available with three new styles — the men’s Rogue F.K.T. II, the women’s Trans Alp F.K.T. II, and the Fluidflex X.S.R. — as part of its latest collection.
Montrail’s high-performance trail running shoes, Columbia said, should keep the wearer comfortable and protected at any time and whatever trail conditions they may be in.
The men’s Rogue F.K.T (Fastest Known Time) II trail running shoe is touted to deliver superior lightweight protection and stability even in tough, uneven terrain. The women’s Trans Alp F.K.T. II shoes sport an abrasion-and-water-resistant forefoot shield which protects the feet from rocks and debris.
The Fluidflex X.S.R., meanwhile, is a versatile cross-surface running shoe that combines a composite bootie and a lockdown lacing system for ultra lightness and support. It also boasts firm cushioning and deep grooves for easy transition from road to trail.
All the shoes in the collection are equipped with a full-length FluidFoam midsole which enhances cushioning, flexibility and support.
The men’s Rogue F.K.T. II and the Fluidflex X.S.R retail for P6,990 while the women’s Trans Alp F.K.T. II is sold for P7,690.
The new Columbia Montrail collection is available at select Columbia stores and R.O.X. BHS. — Michael Angelo S. Murillo